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Marketing: Books: Viral Marketing

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Here are some books about viral marketing:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Contagious: Why Things Catch On
By Jonah Berger

Simon Schuster
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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  • Simon Schuster
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Viral Marketing: The Science of Sharing
By Karen Nelson-Field

Oxford University Press
Paperback (128 pages)

Viral Marketing: The Science of Sharing
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This is not your typical "how to get shared" book.

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (Marketing/Sales/Adv & Promo)
By Stephen Voltz

McGraw-Hill Education
Released: 2012-12-17
Paperback (240 pages)

The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (Marketing/Sales/Adv & Promo)
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Creating the next YouTube blockbuster is easier than you think!

Includes more than 100 QR Codes linking to successful viral videos!

"These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com

One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling.

Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles:

Be True . . . Don't fake it. Make it real.
Don't Waste My Time . . . Get down to business right away.
Be Unforgettable . . . Show us something we've never seen before.
It's All About Humanity . . . An emotional connection is the key to sharing.

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
By David Meerman Scott

Wiley
Hardcover (208 pages)

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
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A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

Going Viral: The 9 secrets of irresistible marketing
By Brent Coker

imusti
Paperback (160 pages)

Going Viral: The 9 secrets of irresistible marketing
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  • Pearson Education - Business
Product Description:

The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.


But Dr Brent Coker has been researching the techniques and science behind the world’s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you’ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can’t resist sharing.

 

“Finally, here's a book that reveals the secrets about how to make the myth a reality. I can't wait to put these ideas into action."

Steve Farber. Author, The Radical Leap

 

“A fascinating deep dive into what drives us to share”

Pamela Meyer, CEO Calibrate, and Top 20 TED speaker

 

“Brent's work will help you improve your odds substantially”

“The ad man” Rory H Sutherland. Vice Chairman of Ogilvy & Mather

 

“A must read for any business hoping go viral … for the right reasons.

Brent Coker is a master at unravelling the “mystery” of how to use social media to spread your message.”

Emily Rice, Senior Reporter, Nine News

 

“One does not go viral, one has to read Brent’s book first to understand the dynamics of becoming worthy of sharing.”

Brian Solis, author of X: The Experience When Business Meets Design

Viral Marketing Explained In Plain English
By Get Digital World

CreateSpace Independent Publishing Platform
Paperback (190 pages)

Viral Marketing Explained In Plain English
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Viral marketing is like a sneezing into a crowded room without covering your mouth. The idea is to get people to pass it on. Viral marketing can be done in many ways…..email was the first way that viral marketing was used but since the beginning other ways have developed that encourage people to pass along to their friends and relatives information about products, services and internet sites… even jokes and video clips. Viral marketing can be a very good thing for internet businesses, especially small ones that are just starting up. It can, also, sound the death knoll for those same businesses. You cannot force a product to “go viral”. If it is good enough…or bad enough, that just happens. You can, of course, use viral marketing but you can’t force the viral thing to happen. People love to share good things with their friends and families…but they will be just as quick to share an unpleasant experience or the name of the company they think ripped them off…..maybe even quicker. Should you try to capitalize on viral marketing? You certainly should! You would be the worst kind of fool not to use everything at hand to market your product or idea. Without one doubt, you should reap the benefits of reaching more than just your target audience and stretching those advertising dollars as far as they will go. It is important, though, for you to realize that viral marketing is a strategy….just one tactic. One, however, that does work toward achieving your campaign objectives. Oh….and just one more word of caution. You can craft a brilliant offer and a great message, and follow all the rules of Viral Marketing 101, but if a consumer visits your site and has a bad experience or even a not-as-good experience as expected, you will defiantly achieve viral marketing….the kind you don’t want.
Viral-Marketing Professor: The Best Marketing Is Education (Volume 1)
By Nylus Stanton

CreateSpace Independent Publishing Platform
Paperback (130 pages)

Viral-Marketing Professor: The Best Marketing Is Education (Volume 1)
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Viral-Marketing Professor provides a real-time approach to contemporary viral-marketing techniques, and renders the knowledge required to plan and execute successful, laser-targeted viral-marketing campaigns with incredible accuracy. This step-by-step guide for global branding, acquiring more customers, more sales, and maximizing profits, is designed to assist new small business owners, Internet marketers, and home business prospects with developing a marketing mix of viral strategies that will ultimately drive thousands of daily visitors (who are already looking for your products or service) to your website, sales-page or affiliate promotion. Imagine your product advertisement being shared among millions of Facebook users, or checking your promotion video on YouTube to find that it has gone “Viral” with millions of views. Would that type of advertisement be good for your business? This book was written to inform you of all that is possible with a little work, dedication and the help of an effective Internet promotion strategies called “Viral-Marketing.”
Viral Marketing Playbook: Using the Power of the Internet for 100% FREE Advertising
By Derek Madden

Released: 2012-10-09
Kindle Edition (49 pages)

Viral Marketing Playbook: Using the Power of the Internet for 100% FREE Advertising
 
Product Description:
From Facebook to Twitter, Google Plus to Youtube; Derek Madden covers it all. This book is a 50 page quality eBook and covers absolutely everything you need to make a message, no matter how big or how small, go viral on the internet.

A revolution in marketing on the internet. Whether it is affiliate marketing on Clickbank, or Paid Advertising on Facebook you will learn how to come across to a user on the internet and make them want to share the information!

Includes:
+ Viral Marketing Guide
+ Facebook Marketing
+ Twitter Marketing
+ YouTube Marketing
+ Affiliate Marketing
+ Google Plus
+ and much much more
Strike gold with this book!
The Hacker's Guide to Viral Marketing: The Innovative Tactics You Can Apply to Infect Your Audience and Shoot Your Profits Through the Roof
By Sean McKenzie

Released: 2014-06-23
Kindle Edition (37 pages)

The Hacker s Guide to Viral Marketing: The Innovative Tactics You Can Apply to Infect Your Audience and Shoot Your Profits Through the Roof
 
Product Description:

Create a Viral Marketing Campaign That Will Make Your Profits Soar!



* * * LIMITED TIME OFFER! 40% OFF (Regular Price $4.99) * * *
Scroll-Up and Download your Copy Today!

Hotmail. Tivo. Burger King. Mystery Science Theater 3000. WWE Wrestler Chris Jericho.

What do they all have in common?

They all increased their fame and fortune with the help of wildly-successful viral marketing campaigns.

Viral marketing is one of the fastest, most efficient ways to put your business in front of new customers. But many people fail at viral marketing because they don't know what generates positive word-of-mouth buzz and what doesn't. Don't waste time and energy struggling with social media -- focus your efforts into an effective campaign that will explode your traffic.

We won't lie to you, a good viral marketing campaign takes work. But this system, combined with your creativity, will allow you to create a marketing campaign that succeeds. This isn't just a few pointers on how to make a Facebook page and start a Twitter account--this is a complete guide about how viral marketing works, with proven methods for getting your customers to spread the word about your business.

No matter how big or small your business, these methods can bring in new customers and increase your profits. Viral marketing can be adapted to the needs of any company: whether you're starting out in your garage, are an online business struggling to gain traction on the marketplace after months (or years of trying), or are a highly successful and reputable business looking to further increase profits.

One of the best things about viral marketing campaigns is that they can be done inexpensively. You don't need to spend a lot of money to create an effective campaign, as long as you're willing to think outside the box.

This book will teach you:
  1. What viral marketing is (and what it isn't)
  2. How to choose which viral marketing methods are right for your business
  3. The right way to manage a viral marketing campaign
  4. How to look for trends in the marketing world
  5. How to analyze others' successful viral marketing techniques and learn from their success
  6. What types of content customers are most likely to share
  7. Why email marketing is still relevant in a viral campaign
  8. Tips for creating an effective campaign
  9. Answers to common questions about viral marketing


Buy this book and dramatically increase your profits with viral marketing!

Scroll-Up and Download your Copy Today!





   

 
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