Marketing: Books: Viral Marketing

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Here are some books about viral marketing:

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Contagious: Why Things Catch On
By Jonah Berger

Berger Jonah
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Viral Marketing: The Science of Sharing
By Karen Nelson-Field

Oxford University Press USA
Paperback (128 pages)

Viral Marketing: The Science of Sharing
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  • Oxford University Press USA
Product Description:
This is not your typical "how to get shared" book.

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
By Ryan Holiday

Ryan Holiday
Released: 2014-09-30
Paperback (144 pages)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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  • Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
Product Description:
A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Going Viral: The 9 secrets of irresistible marketing
By Brent Coker

imusti
Paperback (160 pages)

Going Viral: The 9 secrets of irresistible marketing
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  • Pearson Education - Business
Product Description:

The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.


But Dr Brent Coker has been researching the techniques and science behind the world’s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you’ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can’t resist sharing.

 

“Finally, here's a book that reveals the secrets about how to make the myth a reality. I can't wait to put these ideas into action."

Steve Farber. Author, The Radical Leap

 

“A fascinating deep dive into what drives us to share”

Pamela Meyer, CEO Calibrate, and Top 20 TED speaker

 

“Brent's work will help you improve your odds substantially”

“The ad man” Rory H Sutherland. Vice Chairman of Ogilvy & Mather

 

“A must read for any business hoping go viral … for the right reasons.

Brent Coker is a master at unravelling the “mystery” of how to use social media to spread your message.”

Emily Rice, Senior Reporter, Nine News

 

“One does not go viral, one has to read Brent’s book first to understand the dynamics of becoming worthy of sharing.”

Brian Solis, author of X: The Experience When Business Meets Design

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing 78 Million
By Cliff Lerner

Clifford Ventures Corporation
Paperback (314 pages)

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing 78 Million
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Product Description:
THE ULTIMATE STARTUP PLAYBOOK TO GROW TO 1 MILLION USERS & MORE.
 
Imagine what your life would be like if your business suddenly began signing up an astonishing 100,000 new users daily without spending another penny. What if investors started giving your business the attention it deserves?
 
That's exactly what happened to Cliff Lerner when he bet his online dating start-up's fortunes on a then-unknown platform called Facebook. The app achieved explosive growth, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. 

Explosive Growth is a business book like no other. In Explosive Growth, Cliff provides his step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, case-studies, and reliable insights to help your startup achieve its own explosive growth. This compelling and inspiring narrative will show you how to:
  • IGNITE EXPLOSIVE GROWTH by creating a remarkable product
  • Identify the ONLY 3 METRICS THAT MATTER
  • Explore valuable VIRAL GROWTH strategies to grow rapidly
  • Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
  • Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION  
The tactics that helped Snap Interactive grow to 100 million users are all in the book including valuable insights as to how leading companies including BumbleFacebookTwitterApple, and Dropbox achieved explosive growth, including an in in-depth case-study revealing how Tinder achieved their remarkable growth. 
 
WHO THIS BOOK IS FOR?
The strategies in Explosive Growth will help the following business professionals better execute in their roles:
 
FOUNDERS & ENTREPRENEURS: Get our lessons learned growing to 100 million users, along with a real-time window into the decision making that lead to our startup going public.
 
GROWTH HACKERS:  Learn the viral features and strategies we used to acquire 100,000 users per day -- without spending a penny on advertising -- and helped us grow to 100 million users.
 
PUBLIC RELATIONS: Get our PR playbook with our best media hacks, which consistently landed our stories in outlets like the New York Times, Wall Street Journal, Techcrunch, Business Insider, and more.
 
FOUNDERS, CEOs, & MANAGEMENT:  Create a thriving culture of passionate employees.  Learn how to attract better talent and keep them motivated. 
 
DIGITAL & ONLINE MARKETING:  Get dozens of ideas on how to reach more customers, acquire them without spending money, and incentivize them to invite their friends to use your product to create massive organic growth.
 
PRODUCT MANAGEMENT:  Learn which 3 metrics matter the most when trying to build a remarkable product and achieve explosive growth.
 
BUSINESS ANALYTICS:  Learn how to use big data analytics to enhance product development, retention, and viral storytelling to drive explosive growth.  

Praise
:
"Powerful lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know."
- Andrew Weinreich, Inventor of Social Networking

"Explosive Growth
 is without question one of the most useful and entertaining business books I have ever read.  Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read."
David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor

"Cliff has lived the rollercoaster of viral apps and startups.  His first hand account is both insightful and entertaining at the same time.  Amazing read!"
- Brian Balfour, Founder/CEO @ Reforge, Former VP Growth of HubSpot

"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company."  
- Payal Kadakia, Founder & Executive Chairman of ClassPass
Hooked: How to Build Habit-Forming Products
By Nir Eyal

Portfolio
Released: 2014-11-04
Hardcover (256 pages)

Hooked: How to Build Habit-Forming Products
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  • Portfolio
Product Description:
How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?


Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.


Eyal provides readers with:


• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (464 pages)

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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  • Used Book in Good Condition
Product Description:

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (320 pages)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Product Description:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
By A.C. Clint

Independently published
Paperback (130 pages)

The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
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Product Description:

Why is it that some things EXPLODE online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us?

Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it.

Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, Going Viral is your blueprint for digital success.

Stand out, get noticed, and captivate online.

Going Viral pairs raw human behavioral data with the emotional intelligence of A.C. Clint, a sought-after digital media coach who has worked with Fortune 500 clients from Disney to Nike. Clint has distilled years of research and practical experience to write this manual for content people are wired to share.

Find your die-hard fanbase of thousands (or millions).

This Internet psychology guide teaches:


• A centuries-old secret to create connection used by Italian Courtiers & cereal boxes
3 viral emotions that get shared the most
• Step-by-step processes to create content audiences can’t get enough of, and prime it to spread as quickly as possible
Building a following from zero to thousands
• How to leverage top influencers to do word-of-mouth power-lifting for you
• Techniques that work across Twitter, Instagram, Pinterest, and even in-person

Are you ready to grow your idea? Triple your profits? More SUCCESS and less work?

As an entrepreneur, artist, or creative thinker, you know social media can empower you to reach a potential audience of billions, with tools that are essentially free. But who has that kind of time? And where do you even begin?

Or worse: have you set up your business, pushed it into the world, but instead of a flood of interest, you are getting...crickets?

Learn secret formulas to build connections, and open doors you never thought possible...

Including how to:
+ Make a powerful first impression
+ Connect effortlessly with followers
+ Increase exposure, shares, engagement, interest, and traffic for your website

Understand what makes people click (even if they don’t).

Is this book for you? If you have ever posted online then the answer is YES!

Whether you write your own blog, or have a basic Facebook profile…whether you like it or not, you have a digital brand. Are you ready to use it?

You have something to say. Isn’t it about time for people to hear it? DON’T miss your chance at success because of a lackluster Internet presence.

Share your vision with the world and finally be heard.

If you want to become an overnight success story, there IS a secret to it. All you need is a little inspiration, an internet connection, and the right formula, which this book will teach you.

This guide is especially for:


• Visionaries ready to reach the masses with their message
• Professionals wanting to make a name & propel their career to the next level
• Companies seeking to increase profit & customer engagement
Anyone who ever built a website with zero traffic and thought ‘what next?’

Whether you are a computer novice or a practiced PR pro, there is something in this book for you.

Pick up your copy today by clicking the BUY NOW button at the top of this page.



   

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