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Here are some books about viral marketing:

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Viral-Marketing Professor: The Best Marketing Is Education (Volume 1)
By Nylus Stanton

CreateSpace Independent Publishing Platform
Paperback (130 pages)

Viral-Marketing Professor: The Best Marketing Is Education (Volume 1)
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Viral-Marketing Professor provides a real-time approach to contemporary viral-marketing techniques, and renders the knowledge required to plan and execute successful, laser-targeted viral-marketing campaigns with incredible accuracy. This step-by-step guide for global branding, acquiring more customers, more sales, and maximizing profits, is designed to assist new small business owners, Internet marketers, and home business prospects with developing a marketing mix of viral strategies that will ultimately drive thousands of daily visitors (who are already looking for your products or service) to your website, sales-page or affiliate promotion. Imagine your product advertisement being shared among millions of Facebook users, or checking your promotion video on YouTube to find that it has gone “Viral” with millions of views. Would that type of advertisement be good for your business? This book was written to inform you of all that is possible with a little work, dedication and the help of an effective Internet promotion strategies called “Viral-Marketing.”
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Contagious: Why Things Catch On
By Jonah Berger

Simon Schuster
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Viral Marketing: The Science of Sharing
By Karen Nelson-Field

Oxford University Press
Paperback (128 pages)

Viral Marketing: The Science of Sharing
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This is not your typical "how to get shared" book.

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Viral Marketing: How To Create A Viral Campaign That Becomes Out-Of-Control!
By Eric K. Turner

CreateSpace Independent Publishing Platform
Paperback (24 pages)

Viral Marketing: How To Create A Viral Campaign That Becomes Out-Of-Control!
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Marketing online is necessary for many people and companies around the world, but few are able to make their campaigns go viral. Learn the valuable tools and skills you need to explode your marketing efforts and harness the power of viral marketing. One successful viral campaign may be all you need to kick-start a lifetime of success in your business and profits.
Instagram Marketing That Sells: How to Go Viral (IMTS Book 2)
By Jose G. Lopez

Pronoun
Released: 2017-07-21
Kindle Edition (69 pages)

Instagram Marketing That Sells: How to Go Viral (IMTS Book 2)
 
Product Description:
After hundreds of emails, and thousands of downloads; Instagram Marketing That Sells: How To Go Viral is finally here.

The first book in the IMTS series was praised for being the only source of secrets the “marketing gurus” don’t want you to know; after all, a magician never reveals his secrets. That is, unless the magician values spreading knowledge over making money.

IMTS: How To Viral will hold to such standards. Covering (in detail) every single secret the “marketing gurus” don’t want you to know about how to go viral. Things like how to:

  • land on the Discover page
  • gain hundreds of followers a week (for free)
  • increase engagement
  • use secret hacks to “boost” posts (for free)
  • and much much more...

As was discussed in the first book, something huge is coming, that is just a few months away.

Are you prepared?
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
By David Meerman Scott

Wiley
Hardcover (208 pages)

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
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A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (Marketing/Sales/Adv & Promo)
By Stephen Voltz

McGraw-Hill Education
Released: 2012-12-17
Paperback (240 pages)

The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (Marketing/Sales/Adv & Promo)
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Creating the next YouTube blockbuster is easier than you think!

Includes more than 100 QR Codes linking to successful viral videos!

"These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com

One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling.

Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles:

Be True . . . Don't fake it. Make it real.
Don't Waste My Time . . . Get down to business right away.
Be Unforgettable . . . Show us something we've never seen before.
It's All About Humanity . . . An emotional connection is the key to sharing.

The Hacker's Guide to Viral Marketing: The Innovative Tactics You Can Apply to Infect Your Audience and Shoot Your Profits Through the Roof
By Sean McKenzie

Released: 2014-06-23
Kindle Edition (37 pages)

The Hacker s Guide to Viral Marketing: The Innovative Tactics You Can Apply to Infect Your Audience and Shoot Your Profits Through the Roof
 
Product Description:

Create a Viral Marketing Campaign That Will Make Your Profits Soar!



* * * LIMITED TIME OFFER! 40% OFF (Regular Price $4.99) * * *
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Hotmail. Tivo. Burger King. Mystery Science Theater 3000. WWE Wrestler Chris Jericho.

What do they all have in common?

They all increased their fame and fortune with the help of wildly-successful viral marketing campaigns.

Viral marketing is one of the fastest, most efficient ways to put your business in front of new customers. But many people fail at viral marketing because they don't know what generates positive word-of-mouth buzz and what doesn't. Don't waste time and energy struggling with social media -- focus your efforts into an effective campaign that will explode your traffic.

We won't lie to you, a good viral marketing campaign takes work. But this system, combined with your creativity, will allow you to create a marketing campaign that succeeds. This isn't just a few pointers on how to make a Facebook page and start a Twitter account--this is a complete guide about how viral marketing works, with proven methods for getting your customers to spread the word about your business.

No matter how big or small your business, these methods can bring in new customers and increase your profits. Viral marketing can be adapted to the needs of any company: whether you're starting out in your garage, are an online business struggling to gain traction on the marketplace after months (or years of trying), or are a highly successful and reputable business looking to further increase profits.

One of the best things about viral marketing campaigns is that they can be done inexpensively. You don't need to spend a lot of money to create an effective campaign, as long as you're willing to think outside the box.

This book will teach you:
  1. What viral marketing is (and what it isn't)
  2. How to choose which viral marketing methods are right for your business
  3. The right way to manage a viral marketing campaign
  4. How to look for trends in the marketing world
  5. How to analyze others' successful viral marketing techniques and learn from their success
  6. What types of content customers are most likely to share
  7. Why email marketing is still relevant in a viral campaign
  8. Tips for creating an effective campaign
  9. Answers to common questions about viral marketing


Buy this book and dramatically increase your profits with viral marketing!

Scroll-Up and Download your Copy Today!





   

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