Marketing: Books: Viral Marketing

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Here are some books about viral marketing:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Contagious: Why Things Catch On
By Jonah Berger

Simon Schuster
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Viral Marketing: The Science of Sharing
By Karen Nelson-Field

Oxford University Press
Paperback (128 pages)

Viral Marketing: The Science of Sharing
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This is not your typical "how to get shared" book.

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
Viral-Marketing Professor: The Best Marketing Is Education (Volume 1)
By Nylus Stanton

CreateSpace Independent Publishing Platform
Paperback (130 pages)

Viral-Marketing Professor: The Best Marketing Is Education (Volume 1)
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Viral-Marketing Professor provides a real-time approach to contemporary viral-marketing techniques, and renders the knowledge required to plan and execute successful, laser-targeted viral-marketing campaigns with incredible accuracy. This step-by-step guide for global branding, acquiring more customers, more sales, and maximizing profits, is designed to assist new small business owners, Internet marketers, and home business prospects with developing a marketing mix of viral strategies that will ultimately drive thousands of daily visitors (who are already looking for your products or service) to your website, sales-page or affiliate promotion. Imagine your product advertisement being shared among millions of Facebook users, or checking your promotion video on YouTube to find that it has gone “Viral” with millions of views. Would that type of advertisement be good for your business? This book was written to inform you of all that is possible with a little work, dedication and the help of an effective Internet promotion strategies called “Viral-Marketing.”
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
By David Meerman Scott

Wiley
Hardcover (208 pages)

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
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Product Description:
A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

YOUTUBE TSUNAMI VIRAL TRAFFIC SUCCESS: YouTube Marketing Excellence - How To Drive Unlimited Instant Free Traffic From YouTube
By Sachin Kumar

Released: 2017-04-17
Kindle Edition (56 pages)

YOUTUBE TSUNAMI VIRAL TRAFFIC SUCCESS: YouTube Marketing Excellence - How To Drive Unlimited Instant Free Traffic From YouTube
 
Product Description:

Are you currently using YouTube to generate traffic online?


In This digital book, You Find How To Utilize YouTube To Make Videos That gets Traffic On Autopilot!



The Tsunami Viral Traffic System is actually a plain simple 8 step method of getting massive amount of viral traffic for FREE from YouTube.

* NO BUSINESS EXPERIENCE NEEDED
* NO CURRENT EXPERTISE REQUIRED
* NO TECHNICAL SKILLS REQUIRED


It will show you exactly how to be successful and make money from with YouTube video marketing

*** In This Book You will learn ***
• How to create your video... the technical part
• YouTube Marketing secrets
• What content to put in your videos
• How to properly upload your video (so you'll get more SEO powers)
• How to get website visitors
• How to Drive Instant Free Traffic from YouTube
• How to set up your profile for maximum traffic exposure
• Engagement on YouTube is MASSIVE, and growing, with a 60% year over year increase in the number of hours people spend watching video
• YouTube has local versions in more than 70 countries worldwide
•YouTube caters to over 95% of the Internet population by allowing navigation in 76 different languages
•How to get free viral YouTube traffic
•YouTube Traffic Success
Much, much more, tips, tricks.

Would You Like To Know More?

If you want to make money online in a couple of months, you can scroll and grab your copy of this book now!!!!!!!!
*******************************************************************************
NO RISK INVOLVED with 100% Money Back Guarantee Backed Up by Amazon.

Scroll Up, Click the Buy Button and Download Your Copy Today!
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Brand: Wiley
Paperback (366 pages)

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies
The Hacker's Guide to Viral Marketing: The Innovative Tactics You Can Apply to Infect Your Audience and Shoot Your Profits Through the Roof
By Sean McKenzie

Released: 2014-06-23
Kindle Edition (37 pages)

The Hacker s Guide to Viral Marketing: The Innovative Tactics You Can Apply to Infect Your Audience and Shoot Your Profits Through the Roof
 
Product Description:

Create a Viral Marketing Campaign That Will Make Your Profits Soar!



* * * LIMITED TIME OFFER! 40% OFF (Regular Price $4.99) * * *
Scroll-Up and Download your Copy Today!

Hotmail. Tivo. Burger King. Mystery Science Theater 3000. WWE Wrestler Chris Jericho.

What do they all have in common?

They all increased their fame and fortune with the help of wildly-successful viral marketing campaigns.

Viral marketing is one of the fastest, most efficient ways to put your business in front of new customers. But many people fail at viral marketing because they don't know what generates positive word-of-mouth buzz and what doesn't. Don't waste time and energy struggling with social media -- focus your efforts into an effective campaign that will explode your traffic.

We won't lie to you, a good viral marketing campaign takes work. But this system, combined with your creativity, will allow you to create a marketing campaign that succeeds. This isn't just a few pointers on how to make a Facebook page and start a Twitter account--this is a complete guide about how viral marketing works, with proven methods for getting your customers to spread the word about your business.

No matter how big or small your business, these methods can bring in new customers and increase your profits. Viral marketing can be adapted to the needs of any company: whether you're starting out in your garage, are an online business struggling to gain traction on the marketplace after months (or years of trying), or are a highly successful and reputable business looking to further increase profits.

One of the best things about viral marketing campaigns is that they can be done inexpensively. You don't need to spend a lot of money to create an effective campaign, as long as you're willing to think outside the box.

This book will teach you:
  1. What viral marketing is (and what it isn't)
  2. How to choose which viral marketing methods are right for your business
  3. The right way to manage a viral marketing campaign
  4. How to look for trends in the marketing world
  5. How to analyze others' successful viral marketing techniques and learn from their success
  6. What types of content customers are most likely to share
  7. Why email marketing is still relevant in a viral campaign
  8. Tips for creating an effective campaign
  9. Answers to common questions about viral marketing


Buy this book and dramatically increase your profits with viral marketing!

Scroll-Up and Download your Copy Today!



Video Marketing: How To Produce Viral Films And Leverage Facebook, YouTube, Instagram And Twitter To Build A Massive Audience (Content Strategy, Video Marketing, Viral Marketing)
By Entrepreneur Publishing

CreateSpace Independent Publishing Platform
Paperback (44 pages)

Video Marketing: How To Produce Viral Films And Leverage Facebook, YouTube, Instagram And Twitter To Build A Massive Audience (Content Strategy, Video Marketing, Viral Marketing)
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Product Description:

The Eight-step Process to create Viral Films & Leverage Facebook, YouTube, Instagram and Twitter to Build a Massive Audience

Right now, you may have the secret to changing the way people look at your business. If you are looking for new ways to drive traffic to your business, this is the book for you. It may be you want an understanding on how the video marketplace works, and how to improve your current business processes. This book will reveal many great ways to make your business better, and to expand your viewership in short order. Even if all you want to do is develop a working vocabulary of the Viral Video business, this book will meet your needs and expectations.

Inside You Will Learn:

• 8 Simple Steps to creating dynamic video content • Five best video topics to drive traffic • The keys to camera work and cinematography for video • The real secret of Viral Videos • Low-Cost Special Effects • The Power of Product Placement • And Much More Once you learn these powerful tools, tips and techniques, your video career will be ready to launch. It will not only make your traffic flow better, it will make your site popularity and recidivism better. Don’t wait another minute. Learn how these simple steps will revolutionize your web presence, and increase your website relevance.

Don’t Delay. Download

This Book Now.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.



   

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