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MerchantKit.com > Books
Here are the books about selling online:
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By Andreas Pinterits
Gabler Paperback (190 pages)
 | List Price: $63.95* Lowest New Price: $63.95* Lowest Used Price: $56.95* Usually ships in 24 hours* *(As of 17:01 Pacific 13 Mar 2010 More Info)
Click Here | Product Description: Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In order to benefit from the chances and master the challenges of e-commerce, an appropriate performance measurement is essential. Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behavior during the purchasing process. Finally, he demonstrates the practical use of the model by showcase implementation. |
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By Bruce C. Brown
Atlantic Publishing Company Released: 2006-01-30 Paperback (288 pages)
 | List Price: $24.95* Lowest New Price: $12.47* Lowest Used Price: $11.92* Usually ships in 24 hours* *(As of 17:01 Pacific 13 Mar 2010 More Info)
Click Here | Product Description: Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards |
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By Frank J. Rumbauskas Jr.
Wiley Paperback (224 pages)
 | List Price: $19.95* Lowest New Price: $10.39* Lowest Used Price: $12.03* Usually ships in 24 hours* *(As of 17:01 Pacific 13 Mar 2010 More Info)
Click Here | - ISBN13: 9780470503928
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. - A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
- Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
- A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
- How to explode your business with social media sites like Twitter and Facebook
For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource. |
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By Bob Regnerus
Innovation Press Paperback (206 pages)
 | List Price: $16.95* Lowest New Price: $10.20* Lowest Used Price: $5.70* Usually ships in 24 hours* *(As of 17:01 Pacific 13 Mar 2010 More Info)
Click Here | Product Description: Click Here. Add to Shopping Cart. Check Out. This traditional approach to eCommerce works well for low-priced, impulse-oriented, and easy-to-understand products and services. However, it doesn't work for companies selling complicated big-ticket products and services. For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn't make sense. If you've been frustrated trying to force a square peg into a round hole, you're about to discover a better way. The Big Ticket eCommerce System is an approach to eCommerce designed exclusively to help you sell high-priced products and services using the Internet. |
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By Catherine Seda
New Riders Press Paperback (224 pages)
 | List Price: $29.99* Lowest New Price: $5.49* Lowest Used Price: $3.91* Usually ships in 1 to 3 weeks* *(As of 17:01 Pacific 13 Mar 2010 More Info)
Click Here | Product Description: If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press. Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to: • Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders. This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers. |
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By Stephanne L. Patten
PublishAmerica Paperback (54 pages)
 | List Price: $16.95* Lowest New Price: $64.00* Lowest Used Price: $14.00* *(As of 17:01 Pacific 13 Mar 2010 More Info)
Click Here | Product Description: e-Commerce Interstate v1.0 is a refreshingly easy-to-understand look at the steps that are needed to start your own internet marketplace. Designed to be easily readable for the beginner or the expert, it artfully covers every step of what you need using ‘human’ terminology and not over or underestimating anyone. In a truly refreshing and insightful way you learn the basics of Web pages, how search engines function, advertising ideas, hosting options, and even quick ideas on things to NOT fall for! Written in a style that you don’t want to put down, it’s far from the dry text you’re used to seeing attached to technical books. This is one book that is a must-read for anyone looking to start their own Internet business or someone who just wants to know what their technology department is trying to say. Don’t be left in the dark anymore and don’t let that complex jargon scare you off — this book will define term-by-term any jargon that isn’t part of everyday speech for the everyday person. Learning is supposed to be fun and this book has the perspective to keep it that way. Take the steps; what have you got to lose? |
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By Dan Davis
Lulu.com Paperback (56 pages)
 | List Price: $19.95* Lowest New Price: $18.52* Lowest Used Price: $4.63* Usually ships in 24 hours* *(As of 17:01 Pacific 13 Mar 2010 More Info)
Click Here | - ISBN13: 9781411644533
- Notes:
Product Description: A guide to business structure, bookkeeping, licenses, and taxes for beginning Internet sellers. |
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By Unavailable
Music Trades Corp. Released: 2009-12-18 Digital (4 pages)
| List Price: $9.95* Lowest New Price: $9.95* Available for download now* *(As of 17:01 Pacific 13 Mar 2010 More Info)
Click Here | Product Description: This digital document is an article from Music Trades, published by Music Trades Corp. on December 1, 2009. The length of the article is 1017 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details Title: Steinway: sets course for strong recovery: a revamped Boston piano line, innovative internet marketing strategy, and institutional sales emphasis yield promising results.(Steinway Pianos)(Financial report) Author: Unavailable Publication: Music Trades (Magazine/Journal) Date: December 1, 2009 Publisher: Music Trades Corp. Volume: 157 Issue: 11 Page: 50(3)
Article Type: Financial report
Distributed by Gale, a part of Cengage Learning |
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By Susan Gaffney
Thomson Gale Released: 2006-03-11 Digital (8 pages)
| List Price: $5.95* Lowest New Price: $5.95* Available for download now* *(As of 17:01 Pacific 13 Mar 2010 More Info)
Click Here | Product Description: This digital document is an article from Government Finance Review, published by Thomson Gale on February 1, 2006. The length of the article is 2168 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Ambitious congressional agenda stalls in 2005: from Internet sales tax collection to tax-exempt bond regulations, GFOA's Federal Liaison Center will continue to represent the interests of state and local governments in Washington in 2006.(Government Finance Officers Association) Author: Susan Gaffney Publication: Government Finance Review (Magazine/Journal) Date: February 1, 2006 Publisher: Thomson Gale Volume: 22 Issue: 1 Page: 54(4)
Distributed by Thomson Gale |
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By Carl Tubbesing
National Conference of State Legislatures Released: 2005-07-30 Digital (6 pages)
| List Price: $5.95* Lowest New Price: $5.95* Available for download now* *(As of 17:01 Pacific 13 Mar 2010 More Info)
Click Here | Product Description: This digital document is an article from State Legislatures, published by National Conference of State Legislatures on May 1, 2002. The length of the article is 1724 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: States continue quest for simple sales tax: watching millions in revenues slip away on Internet sales, states have to simplify and coordinate their various tax systems with an acceptable, universal way to collect sales taxes. Author: Carl Tubbesing Publication: State Legislatures (Magazine/Journal) Date: May 1, 2002 Publisher: National Conference of State Legislatures Volume: 28 Issue: 5 Page: 22(2)
Distributed by Thomson Gale |
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