Marketing: Books: Search Engine Optimization

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Here are some books about search engine optimization:

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SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies
By Adam Clarke

Adam Clarke Harper Collins
Paperback (232 pages)

SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies
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Product Description:

This is the old edition. There is a new 2019 edition published in November, 2019. Click > See all 8 formats and editions, click paperback, click November 2, 2018 to purchase the newest edition.



Learn SEO strategies to rank at the top of Google with SEO 2018


EXPANDED & UPDATED - NOVEMBER, 2019

No matter your background, SEO 2018 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most of the search engine optimization advice on the Internet is wrong!


If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google are constantly evolving. Recent changes:
1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."
2. July, 2018 - Google announce's Speakable markup, making it easier than ever to target voice search results.
3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.

SEO 2019 is now updated covering new changes to Google's algorithm, and walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies, and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.

Sidestep the 2019 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...
- Potential updates coming up in 2019.
- Steps to recover from Google penalties.



One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!
Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
By Ryan Deiss

For Dummies
Released: 2017-01-06
Paperback (368 pages)

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
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  • For Dummies
Product Description:
Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google
By Jason McDonald Ph.D.

Unknown
Paperback (302 pages)

SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google
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Learn SEO in Plain English - Step by Step!

2018 Updated Edition
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization
  • Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books
  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO or Search Engine Optimization for Beginners and Experts Alike

  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'

Table of Contents

  1. Goals: Define Your SEO Goals
  2. Keywords: Identify Winnable, High Value SEO Keywords
  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
  4. Content Marketing: Learn to produce content that pleases Google and your customers
  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
  6. Metrics: Master Google Analytics
  7. Learn: Pointers to SEO Tools and Online Resources

Check out the other 2018 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2018. Listed on many SEO book lists as one of the best books SEO books of 2018 as well as a best SEO book for beginners.

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
By Will Coombe

Independently published
Paperback (248 pages)

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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"What Can You Expect From This Book?"

Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.

“NEW Release. Not an Update or Revision. New"


Is This You?

  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?

Or Perhaps THIS is You...

  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google AdWords spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure

...If So, This Book Was Written For You


“Features FREE Video Series + SEO Blueprint"


What Does This Book Deliver?

Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist. If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...
  • Discover SEO’s greatest secret – that it isn’t rocket science!
  • Save $1000s by doing SEO yourself, or with your in-house team
  • Filter profitable traffic to your site
  • Learn what on earth to do with your social media
  • Effectively direct and monitor people doing SEO for you
  • Gain the industry knowledge to call out anyone full of ‘BS'

Who is Will Coombe?

Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline', to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google. He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.

“Learn. Take Action. Get Results."


A Carefully Curated SEO Guide for 2018 Onwards

This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.

“How High Will Your Revenue Go in 12 Weeks?"


You'll Discover...

• Online marketing 101 • Personal advice for your business • How to uncover money-making keywords • Configuring WordPress for SEO success • How to nail the technical elements • How to win links • A crash course in content marketing • Social media account use (finally!) • SEO if you’re a local business • eCommerce SEO (inc. Shopify, Magento, & WooCommerce) • Google penalty diagnosis & avoidance • Why it’s quicker to go ‘white hat’ and not try to cheat Google • + more...

“Grab a Copy Now..."


SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully ((No-BS SEO Strategy Guides))
By Casey Henry

Released: 2017-11-27
Kindle Edition (148 pages)

SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully ((No-BS SEO Strategy Guides))
 
Product Description:
SEO 2018 STRATEGY - Using this Strategy, I've Ranked Not Two, Not Three, But FOUR Times on the FIRST Page of Google for FREE for the Same High-Quality Keyword and Generate $12k+ Worth of Monthly Traffic FOR FREE

This 2018 Search Engine Optimization Strategy Guide takes your hand and walks you through the entire implementation of a proven SEO strategy.

As indicated in the title, SEO 2018 (No-Bullsh*t) Strategy is a simple step-by-step guide that teaches you how to fully execute a search engine optimization strategy that actually works with complete transparency.

Many people and companies make search engine optimization out to be a complicated process that not-just-any-ordinary human could possibly wrap their mind around.

But they’re wrong. It’s just a bunch of BS. SEO is not magic. SEO is simple: it’s all about creating natural, high-quality content for humans to enjoy - not robots.

And that’s why this book exists: to debunk all the BS and provide people like you with a comprehensive, easy-to-follow guide on search engine optimization so you can avoid being taken advantage of by so-called search engine optimization gurus and professionals.

The only true indication that your SEO strategy is working is when the phone is ringing, potential customers are commenting on your web content, you’re receiving completed contact forms, and your sales are increasing.

And that is exactly what I experienced after implementing the SEO techniques I will walk you through in this SEO book. This search engine optimization strategy guide will help you achieve massive success online.

Even if you are in an aggressive, cutthroat market or industry, these SEO techniques will get you in the game and give you a competitive advantage.

This SEO book will teach you proven search engine optimization tactics that will:

- Improve your Search Rankings in Google Search Results
- Increase Organic Traffic to your Website
- Boost your Marketing ROI &
- Help you Bypass Competitors Online

This book is meant to be read chronologically. Each SEO strategy section should be completed in the order they are featured in the book. That way the process is easy for you to follow and implement.

Again, this is a step-by-step guide meant to hold your hand through the process: not merely explain what certain jargon means.

It’s a HOW-TO book: HOW exactly to implement the SEO strategy. The structure of this book includes the What, Why, & How.

That way you always know exactly WHAT you are doing, WHY you are doing it, and HOW to do it.

Following the Introduction, this SEO book walks you through the Preliminary Requirements or the building blocks you need to create a strong foundation to ensure the SEO strategy can operate successfully. Specifically, this section covers:

- Outsourcing
- Domains & Hosting
- WordPress & Plugins
- Privacy Policies & Terms of Service
- Social Media Profiles
- Google Search Console (Webmasters) & More

In Part 1 of SEO 2018 (No-BS) Strategy, you will learn the Keyword Strategy that will help you find the best keywords to rank that convert into clients or traffic. Specifically, you will learn how to:

- Create your Keyword List
- Prioritize your Keyword List
- Setup Keyword Rank Tracking & More

In Part 2, you will learn the Content Strategy to implement to start propelling your website to the top of Google’s search results. Specifically, you will learn how to:

- Create High-Quality Content
- Analyze the Content for SEO Performance
- Restructure the Content for SEO Performance & More

In Part 3 of SEO 2018 (No-BS) Strategy you will learn how to double-rank on the first page of Google’s search results using YouTube.

Yes, that’s right. Your future clientele can see you TWICE, and potentially more, on the first page of Google, completely FREE when done correctly.

In Part 4, you will learn how to share you optimized content with the world to build your brand, credibility, and authority
The Little Book on Digital Marketing SEO - Search Engine Optimization: Tips and tricks for keyword research in SEO or Search Engine Optimization
By Joseph Stevenson

Joseph Stevenson Publishing
Released: 2017-05-01
Kindle Edition (190 pages)

The Little Book on Digital Marketing SEO - Search Engine Optimization: Tips and tricks for keyword research in SEO or Search Engine Optimization
 
Product Description:
The Little Book on Digital Marketing Keyword Research SEO book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords, exact match, keyword research, how to find keywords that have the most volume and least competition and more.

Over 17 years of digital marketing experience contained in the pages.
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
By Paul Roetzer

Wiley
Released: 2011-11-29
Kindle Edition (257 pages)

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
 
Product Description:
Build a disruptive marketing agency for the modern age

The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.

The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:

  • Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
  • Develop highly efficient management systems and more effective account teams
  • Deliver greater results and value to clients

This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
By Marcus Sheridan

Wiley
Released: 2016-12-29
Kindle Edition (240 pages)

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today s Digital Consumer
 
Product Description:
A revolutionary marketing strategy proven to drive sales and growth

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

  • Boost your company's web presence with methods that work
  • Build a level of trust that generates customer evangelism
  • Leverage your in-house resources to produce winning content
  • Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

Internet Marketing: 3 Manuscripts - Affiliate Marketing Beginner Guide, Content Marketing Beginner Guide, SEO Marketing Beginner Guide
By David Scott

Released: 2017-09-07
Kindle Edition (151 pages)

Internet Marketing: 3 Manuscripts - Affiliate Marketing Beginner Guide, Content Marketing Beginner Guide, SEO Marketing Beginner Guide
 
Product Description:

BUNDLE AND SAVE $$ WITH 3 BOOKS IN 1!


INTERNET MARKETING COMBINES 3 RELATED BEGINNER COURSES INTO ONE BOOK: AFFILIATE MARKETING, CONTENT MARKETING, AND SEO MARKETING



IN IT YOU WILL FIND:


*AFFILIATE MARKETING: Step By Step Beginner Guide For Making Money Online



  • Chapter 1: Why You Should Go into Affiliate Marketing

  • Chapter 2: Parties Involved in Affiliate Marketing

  • Chapter 3: 10 Mistakes New Affiliate Marketers Make

  • Chapter 4: Tips to Become A Successful Affiliate Marketer

  • Chapter 5: 20 Proven Strategies to Increase Your Website Traffic

  • Chapter 6: Top 10 Affiliate Marketing Niches

  • Chapter 7: Top 15 Affiliate Programs to Promote



*CONTENT MARKETING: Step By Step Beginner Guide For Making Money Online



  • Chapter 1: Content Marketing Basics

  • Chapter 2: Choosing a Niche

  • Chapter 3: Creating the Right Website

  • Chapter 4: Generating Content People Want

  • Chapter 5: Beginner Content Marketing Strategies

  • Chapter 6: Beginner Mistakes to Avoid



*SEO MARKETING: Step By Step Beginner Guide For Making Money Online



  • Chapter 1: Understanding SEO Marketing

  • Chapter 2: The Basics

  • Chapter 3: Social Media Marketing

  • Chapter 4: Common Pitfalls

  • Chapter 5: Keys to Success



THREE INTERNET MARKETING BOOKS IN ONE IS A GREAT VALUE!


GET YOUR COPY TODAY AND START BUILDING YOUR OWN PROFITABLE ONLINE BUSINESS!

SEO Marketing: Internet Marketing Secrets That Will Maximize Your Profits
By David Scott

Released: 2017-06-23
Kindle Edition (70 pages)

SEO Marketing: Internet Marketing Secrets That Will Maximize Your Profits
 
Product Description:

<> SEO Marketing <> learn internet marketing secrets that will maximize your profits!



You are here because you know that marketing your brand isn’t a magical golden bullet that you can shoot, and it hits right at the branding jackpot. You know that internet marketing, just like any other type of marketing involves hard work, time and a whole lot of marketing genius to get things on the right track.



When it comes to online or internet marketing, it takes a while for the word to spread, for people to get to know who you are and what you do. Online marketing is just like conventional brick-and-stone marketing. Done right, you can hit the masses in a big way in a short amount of time.



There will be kinks and issues that will crop up along the way of your marketing plan, but as long as those kinks are sorted out quickly, you are on your way to increase and maximize your profits of your online business.



While you do not have to be a marketing Einstein to understand internet marketing, it isn’t something that can be done with eyes closed and it isn’t something that you can walk into without any prior knowledge.



But like all things, once we have mastered the necessary, we want to unleash more ways on doing things better, faster and more efficiently.




SEO Marketing: Internet Marketing Secrets That Will Maximize Your Profits
shares guidelines, tips, strategies, methods as well as case studies related to all things online marketing. This book also dedicates a chapter to WhatsApp marketing, a relatively untapped channel for internet marketers. This book also focuses on recent strategies that focus on simple yet crucial elements that internet marketers often overlook such as headlines and images.




Learn secrets to taking your SEO Marketing to the next level!



Download your copy now!


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