Marketing: Books: Search Engine Optimization

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Here are some books about search engine optimization:

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SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies
By Adam Clarke

CreateSpace Independent Publishing Platform
Paperback (224 pages)

SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies
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Product Description:

Learn SEO strategies to rank at the top of Google with SEO 2018


EXPANDED & UPDATED - NOVEMBER, 2017

No matter your background, SEO 2018 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most of the search engine optimization advice on the Internet is wrong!


If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google are constantly evolving. Recent changes:
1. September, 2017 - Google becomes Apple's default search provider for Siri, iOS search, and Spotlight search on Mac OS, providing a wave of new opportunities for businesses.
2. August, 2017 - Google quietly releases a local SEO update dubbed the "Hawk" update, providing unique new challenges for local businesses.
3. June, 2017 - Google announces their game changing Mobile First Index coming up in 2018, that will completely shake up the mobile search results.

SEO 2018 is now updated covering the latest changes to Google's algorithm, and walks you through major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google's algorithm, and potential Google changes coming up in 2018. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies, and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.

Sidestep the 2018 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Mobile First Index, Google Hawk update, Google FRED update, and more...
- Potential updates coming up in 2018.
- Steps to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.

One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!
SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google
By Jason McDonald Ph.D.

CreateSpace Independent Publishing Platform
Paperback (302 pages)

SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google
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Product Description:

Learn SEO in Plain English - Step by Step!

2018 Updated Edition
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization
  • Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books
  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO or Search Engine Optimization for Beginners and Experts Alike

  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'

Table of Contents

  1. Goals: Define Your SEO Goals
  2. Keywords: Identify Winnable, High Value SEO Keywords
  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
  4. Content Marketing: Learn to produce content that pleases Google and your customers
  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
  6. Metrics: Master Google Analytics
  7. Learn: Pointers to SEO Tools and Online Resources

Check out the other 2018 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2018. Listed on many SEO book lists as one of the best books SEO books of 2018 as well as a best SEO book for beginners.

SEO Marketing: Step By Step Beginner Guide For Making Money Online
By David Scott

CreateSpace Independent Publishing Platform
Paperback (64 pages)

SEO Marketing: Step By Step Beginner Guide For Making Money Online
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How to be successful with SEO Marketing.

How to improve your online presence.

This book contains proven steps and strategies on how to be successful with SEO marketing. It is time to significantly improve the visibility of your website and appear on the first page of search engine results. When it comes to driving serious traffic to your site, SEO marketing is the key.

Chapter 1 explains what SEO marketing is, and why it is important to your business success.

Chapter 2 discusses the basics that you need to know, such as the differences between a website and a blog, the use of keywords and importance of keyword research, as well as the ways to make money with SEO marketing, among others.

Chapter 3 focuses on the use of social media channels like Facebook and Twitter to drive more traffic to your site.

Chapter 4 reveals the common pitfalls that beginners often encounter. It is important for you to know these pitfalls to avoid committing the same mistakes.

Chapter 5 teaches the best practices of SEO marketing. Having mastery of these practices and combining them into your SEO marketing strategy can guarantee your success.

As you can see, this book is full of great information to help you make money online with SEO Marketing.

Get your copy today!

SEO Marketing: Internet Marketing Secrets That Will Maximize Your Profits
By David Scott

CreateSpace Independent Publishing Platform
Paperback (74 pages)

SEO Marketing: Internet Marketing Secrets That Will Maximize Your Profits
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<> SEO Marketing <> learn internet marketing secrets that will maximize your profits!

You are here because you know that marketing your brand isn’t a magical golden bullet that you can shoot, and it hits right at the branding jackpot. You know that internet marketing, just like any other type of marketing involves hard work, time and a whole lot of marketing genius to get things on the right track.

When it comes to online or internet marketing, it takes a while for the word to spread, for people to get to know who you are and what you do. Online marketing is just like conventional brick-and-stone marketing. Done right, you can hit the masses in a big way in a short amount of time.

There will be kinks and issues that will crop up along the way of your marketing plan, but as long as those kinks are sorted out quickly, you are on your way to increase and maximize your profits of your online business.

While you do not have to be a marketing Einstein to understand internet marketing, it isn’t something that can be done with eyes closed and it isn’t something that you can walk into without any prior knowledge.

But like all things, once we have mastered the necessary, we want to unleash more ways on doing things better, faster and more efficiently.

SEO Marketing: Internet Marketing Secrets That Will Maximize Your Profits shares guidelines, tips, strategies, methods as well as case studies related to all things online marketing. This book also dedicates a chapter to WhatsApp marketing, a relatively untapped channel for internet marketers. This book also focuses on recent strategies that focus on simple yet crucial elements that internet marketers often overlook such as headlines and images.

Learn secrets to taking your SEO Marketing to the next level!

Get your copy now!

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
By Ryan Deiss

Ryan Deiss Russ Henneberry
Released: 2017-01-06
Paperback (360 pages)

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
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  • Digital Marketing For Dummies For Dummies Lifestyle
Product Description:
Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

SEO - The Sassy Way of Ranking #1 in Google - when you have NO CLUE!: Beginner's Guide to Search Engine Optimization and Internet Marketing (Beginner Internet Marketing Series) (Volume 3)
By Gundi Gabrielle

CreateSpace Independent Publishing Platform
Paperback (112 pages)

SEO - The Sassy Way of Ranking #1 in Google - when you have NO CLUE!: Beginner s Guide to Search Engine Optimization and Internet Marketing (Beginner Internet Marketing Series) (Volume 3)
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A STEP-BY-STEP GUIDE to optimizing your website and blog posts for SEO and RANK IN GOOGLE Have you ever wondered how websites end up on page 1 in Google - and…. why your site isn’t there? Does it just “happen”? Is it luck? Do you need to know someone at Google? Or…… are there actual techniques that can help you get to #1? The good news is: there are! The Art of Ranking in Google is called SEO and people who do it well, make a LOT of money! Why? Because the higher you rank, the more people will visit your site = potential customers -> the more money you can make. SEO is a form of internet marketing, just like Google or Facebook Ads, yet a lot more effective and stable once set up - and in the long run, far less expensive! For blogging purposes, SEO is next to Kindle Publishing the most effective strategy to grow an audience long term - and also, to market affiliate products (=monetize your site). And you need to start from Day 1. - This is the one technique you cannot put off for later! This book will take you as a complete novice and take you step by step through: What SEO is all about? The main techniques and strategies to start ranking in Google and how even as a total beginner you can start employing them from day 1. The pitfalls and dangers along the way (Google Penalties) How to structure your Posts for optimal ranking chances How to structure your overall Site for optimal Google recognition Basic - but effective Backlinking strategies Social Media Implementation Most of all - this book will help you understand what it’s really all about and why it is so important to employ SEO techniques from day 1! This is the one technique you cannot put off till later and while you might feel overwhelmed in the beginning with all the new things to learn, this book will make it painless and easy to get started with minimal time input. Go back to the TOP to purchase - see your there….;-)
The Little Book on Digital Marketing SEO Part 1 On-Page Optimization
By Mr Joseph Stevenson

Joseph Stevenson Publishing
Paperback (190 pages)

The Little Book on Digital Marketing SEO Part 1 On-Page Optimization
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The second book in The Little Book on Digital Marketing Series. This volume covers the most important on-page optimization for 2017 SEO principles. Learn how to optimize your website or check your SEOs work with this comprehensive SEO guide covering seo, page speed, image optimization, text optimization, and much more!
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
By Paul Roetzer

Roetzer Paul
Hardcover (256 pages)

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
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  • The Marketing Agency Blueprint The Handbook for Building Hybrid PR Seo Content Advertising and Web Firms
Product Description:
Build a disruptive marketing agency for the modern age

The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.

The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:

  • Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
  • Develop highly efficient management systems and more effective account teams
  • Deliver greater results and value to clients

This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

The Art of SEO: Mastering Search Engine Optimization
By Eric Enge & Jessie Stricchiola

imusti
Paperback (994 pages)

The Art of SEO: Mastering Search Engine Optimization
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  • O Reilly Media
Product Description:

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

Inbound Marketing and SEO: Insights from the Moz Blog
By Rand Fishkin

Brand: Wiley
Paperback (360 pages)

Inbound Marketing and SEO: Insights from the Moz Blog
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  • Used Book in Good Condition
Product Description:

Learn from the leading resource on the latest inbound marketing techniques

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:

  • Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends
  • Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization
  • Focuses on leveraging existing platforms like social media sites and community for inbound marketing success

Inbound Marketing and SEO is a must-have for marketers in today's online world.


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