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Marketing: Books: Search Engine Optimization

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Here are some books about search engine optimization:

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3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
By Will Coombe

Independently published
Paperback (247 pages)

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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Product Description:

"What Can You Expect From This Book?"

Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.

“SEO For 2020 Onwards"


Is This You?

  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?

Or Perhaps THIS is You...

  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google Ads spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure

...If So, This Book Was Written For You


“Features FREE Video Series + SEO Blueprint"


What Does This Book Deliver?

Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...
  • Discover SEO’s greatest secret – that it isn’t rocket science!
  • Save thousands by doing SEO yourself, or with your in-house team
  • Filter profitable traffic to your site
  • Learn what on earth to do with your social media
  • Effectively direct and monitor people doing SEO for you
  • Gain the industry knowledge to call out anyone full of ‘BS'

Who is Will Coombe?

Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline', to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.

“Learn. Take Action. Get Results."


A Carefully Curated SEO Guide for 2020 Onwards

This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.

“How High Will Your Revenue Go in 12 Weeks?"


You'll Discover...

• Online marketing 101• Personal advice for your business• How to uncover money-making keywords• Configuring WordPress for SEO success• How to nail the technical elements• How to win links• A crash course in content marketing• Social media account use (finally!)• SEO if you’re a local business• eCommerce SEO (inc. Shopify, Magento, & WooCommerce)• Google penalty diagnosis & avoidance• Why it’s quicker to go ‘white hat’ and not try to cheat Google• + more...

“Grab a Copy Now..."


SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2020 Edition)
By Jason McDonald

Independently published
Paperback (358 pages)

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2020 Edition)
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Learn SEO in Plain English - Step by Step!

2020 Updated Edition
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization
  • Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books
  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO of 2018 / 2020 or Search Engine Optimization for Beginners and Experts Alike

  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'

Table of Contents

  1. Goals: Define Your SEO Goals
  2. Keywords: Identify Winnable, High Value SEO Keywords
  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
  4. Content Marketing: Learn to produce content that pleases Google and your customers
  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
  6. Metrics: Master Google Analytics
  7. Learn: Pointers to SEO Tools and Online Resources

Check out the other 2020 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2020. Listed on many SEO book lists as one of the best books SEO books of 2020 as well as a best SEO book for beginners.

SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
By Adam Clarke

Independently published
Paperback (233 pages)

SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
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Learn SEO strategies to rank at the top of Google with SEO 2020


Newest edition | EXPANDED & UPDATED - NOVEMBER, 2019

No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most search engine optimization advice on the Internet is wrong!


If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google's constantly evolving. Recent changes:
1. October, 2019 - Google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.
2. September, 2019 - Google releases new guidelines on nofollow links, providing worldwide changes for advertisers and SEO professionals alike.
3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.

SEO 2020 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2020. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.

Sidestep the 2020 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Google's BERT algorithm, Google's RankBrain algorithm, Mobile First Index, Google Speed update, and more...
- Potential updates coming up in 2020.
- Steps to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.

One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!
SEO For Dummies (For Dummies (Computer/Tech))
By Peter Kent

Wiley
Paperback (512 pages)

SEO For Dummies (For Dummies (Computer/Tech))
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Up relevance scores, improve page speed, optimize voice search questions, and more!  

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

  • Develop a search strategy and use new SERP features
  • Maximize the effects of personalized search
  • Analyze results with improved analytics tools
  • Optimize voice search strategies

There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. 

 

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
By Allan Dib

Page Two
Paperback (228 pages)

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you’ll discover:
• How to get new customers, clients or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
Google AdWords: The Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business. How to Use Google Analytics and SEO. Use Google, Facebook and You Tube into a Single Strategy
By Luke Harris

Luke Harris
Audible Audiobook

Google AdWords: The Only PPC Advertising Guide You ll Need to Reach New Customers and Grow Your Business. How to Use Google Analytics and SEO. Use Google, Facebook and You Tube into a Single Strategy
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Ever wondered how ads work? Have you always wanted to reach new customers and grow your business but haven't figured out how to go about it?

Well, you have come to the right place!

This book is a complete beginners guide to fully grasping the ways of utilising Pay Per Click advertising to have a wider customer reach and expand your business.

It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.

The book provides insight on special and relevant ad practises on social media such as retargeting on Facebook and strategic niche based advertising on platforms such as LinkedIn, YouTube, and Instagram.

It goes on even further to elaborate on the various principles that govern how search engine optimisation works, the ways to effective SEO development and how to develop and create content with these laid down principles.

So what are you to expect?

  • Set up: the ways to set up your adwords budget based on your targets and objectives.
  • Development: how to write very effective ads that are bound to lead to productive conversions.
  • Selection: how to choose the right keywords to fit your campaign based on your ad and how to make them work for you.

Further into the book, there's information on how to go about optimising your existing campaigns using real-time data to avoid waste of resources and to assure customer conversions.

Also, campaigns are of various forms and types with a lot of advantages and disadvantages as well as their individual strengths and weaknesses.

The book provides understanding on the ways to run different campaign types such as video and shopping display, just to mention a few.

Place an order right away!

The SEO Book: Search engine optimization 2020, Free SEO Audit incl., Way to Nr. 1, SEO and SEM
By Levin Granitza

Edison Verlag
Paperback (173 pages)

The SEO Book: Search engine optimization 2020, Free SEO Audit incl., Way to Nr. 1, SEO and SEM
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What can I expect from this book? 


⭐ Learn how it is possible for websites to rank # 1 on Google. ⭐

  • Easy step by step instructions to significantly increase your Google ranking
  • Free SEO Audit
  • Learn how to increase the visibility of your company & to gain new leads
  • Understand how Google Ranking works. As a result, you need to invest less in paid advertising 

Who is this book for?


The book is suitable for all who:

  • Want to increase their sales
  • Understand how to influence his findability
  • Search for access to new customer groups
  • Want to increase their awareness
  • Is tired of paying a lot of money for advertising
  • Wants to know all google secrets

What does this book include?


This book includes:

  • Insider knowledge about the Google ranking 
  • Expert tips 
  • Free SEO Audit
  • Google Secrets
  • free SEO analysis of your website
  • Competitive SEO methodologies
  • OFF-Page SEO instructions
  • ON-Page SEO instructions 
  • Local SEO
  • Instructions for page speed improvement
  • Presentation of Black Hat SEO
  • Guide to keyword research
  • Guidance for creating structured data
  • Voice SEO
  • Content Marketing
  • SEO benchmarking
  • SEO in combination with social media
  • and much more!
Make Money Blogging: The Strategy Guide to Generating Profitable Passive Incomes from Your Blog, Profit with Affiliate Marketing, SEO, Digital Advertising, Social Media, and Online Businesses
By Michael Freedom

Michael Freedom
Audible Audiobook

Make Money Blogging: The Strategy Guide to Generating Profitable Passive Incomes from Your Blog, Profit with Affiliate Marketing, SEO, Digital Advertising, Social Media, and Online Businesses
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Would you like to learn proven tactics to make a blog profitable using the best practices in affiliate marketing and leveraging your content on social media?

Have you ever dreamed of taking advantage of social media platforms to boost rankings and get a huge amount of free traffic to your site? What if you could get access to the exact formula for converting that traffic into a steady flow of passive income?

How blogging, affiliate marketing and social media can work together to provide an income is the topic of this book. You create a massive audience by giving them information they need, education, entertainment or a combination of all of the above. In turn, the audience you gather behind you can be used to create income and generate a six-figure online business.

By the end of this book, you will discover:

  • The secret strategies to employ when choosing which products and services to sell through affiliate marketing
  • SEO secrets to optimize your Google rankings and drive a steady stream of free traffic to your site
  • Ways to consistently create engaging, stimulating and useful content for your blog
  • Exceptional strategies for leveraging your content on YouTube, Facebook, Instagram and other social media networks
  • Ways to effectively implement advertising on your blog
  • How to maintain a blog for a successful business

And much, much more!

SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully (No-BS SEO Strategy Guides)
By Casey Leigh Henry

Casey Leigh Henry
Paperback (153 pages)

SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully (No-BS SEO Strategy Guides)
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SEO 2018 STRATEGY - Using this Strategy, I've Ranked Not Two, Not Three, But FOUR Times on the FIRST Page of Google for FREE for the Same High-Quality Keyword and Generate $12k+ Worth of Monthly Traffic FOR FREE This 2018 Search Engine Optimization Strategy Guide takes your hand and walks you through the entire implementation of a proven SEO strategy. As indicated in the title, SEO 2018 (No-Bullsh*t) Strategy is a simple step-by-step guide that teaches you how to fully execute a search engine optimization strategy that actually works with complete transparency. Many people and companies make search engine optimization out to be a complicated process that not-just-any-ordinary human could possibly wrap their mind around. But they’re wrong. It’s just a bunch of BS. SEO is not magic. SEO is simple: it’s all about creating natural, high-quality content for humans to enjoy - not robots. And that’s why this book exists: to debunk all the BS and provide people like you with a comprehensive, easy-to-follow guide on search engine optimization so you can avoid being taken advantage of by so-called search engine optimization gurus and professionals. The only true indication that your SEO strategy is working is when the phone is ringing, potential customers are commenting on your web content, you’re receiving completed contact forms, and your sales are increasing. And that is exactly what I experienced after implementing the SEO techniques I will walk you through in this SEO book. This search engine optimization strategy guide will help you achieve massive success online. Even if you are in an aggressive, cutthroat market or industry, these SEO techniques will get you in the game and give you a competitive advantage. This SEO book will teach you proven search engine optimization tactics that will: - Improve your Search Rankings in Google Search Results - Increase Organic Traffic to your Website - Boost your Marketing ROI & - Help you Bypass Competitors Online This book is meant to be read chronologically. Each SEO strategy section should be completed in the order they are featured in the book. That way the process is easy for you to follow and implement. Again, this is a step-by-step guide meant to hold your hand through the process: not merely explain what certain jargon means. It’s a HOW-TO book: HOW exactly to implement the SEO strategy. The structure of this book includes the What, Why, & How. That way you always know exactly WHAT you are doing, WHY you are doing it, and HOW to do it. Following the Introduction, this SEO book walks you through the Preliminary Requirements or the building blocks you need to create a strong foundation to ensure the SEO strategy can operate successfully. Specifically, this section covers: - Outsourcing - Domains & Hosting - WordPress & Plugins - Privacy Policies & Terms of Service - Social Media Profiles - Google Search Console (Webmasters) & More In Part 1 of SEO 2018 (No-BS) Strategy, you will learn the Keyword Strategy that will help you find the best keywords to rank that convert into clients or traffic. Specifically, you will learn how to: - Create your Keyword List - Prioritize your Keyword List - Setup Keyword Rank Tracking & More In Part 2, you will learn the Content Strategy to implement to start propelling your website to the top of Google’s search results. Specifically, you will learn how to: - Create High-Quality Content - Analyze the Content for SEO Performance - Restructure the Content for SEO Performance & More In Part 3 of SEO 2018 (No-BS) Strategy you will learn how to double-rank on the first page of Google’s search results using YouTube. Yes, that’s right. Your future clientele can see you TWICE, and potentially more, on the first page of Google, completely FREE when done correctly. In Part 4, you will learn how to share you optimized content with the world to build your brand, credibility, and authority
Search Engine Optimization All-in-One For Dummies
By Bruce Clay

Wiley
Paperback (800 pages)

Search Engine Optimization All-in-One For Dummies
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  • For Dummies
Product Description:
The most comprehensive coverage of search engine optimization

In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay―whose search engine consultancy predates Google―shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

  • Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
  • Covers SEO and optimizing servers for SEO
  • Provides important information on SEO web design
  • Shows you how to use SEO to stay "above the fold"

If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.


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