Marketing: Books: Press Releases

MerchantKit.com > Marketing > Books > Press Releases

   
Here are some books about marketing using press releases:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

The Quick Guide to Writing a Press Release That Really Works
By Amber McNaught

Released: 2018-12-26
Kindle Edition (32 pages)

The Quick Guide to Writing a Press Release That Really Works
 
Product Description:
Think you’re too busy to find out how to use press releases to promote your blog or business? Think again: this eBook contains just over 6,000 words of no-nonsense advice on how to write the kind of press release that will get your business noticed. As a journalist-turned-PR-turned-blogger, I’ve seen more than my share of press releases - and written more than my share, too. As well as giving me a solid grounding in the technical aspects of how to structure a press release, working on both sides of that PR/journo divide has also given me an insight into what kind of news release works, and how to come up with an angle that will get journalists and bloggers interested in what you have to say.

This eBook provides a quick and easy introduction to press release writing, including:
Why write a press release, anyway?
What you need to know about journalists before you write your press release.
How press releases help your business or blog.
How to find a story that journalists will bite your hand off for.
Making your own news.
Formatting your press release.
I Need a Killer Press Release--Now What???: A Guide to Online PR
By Janet Meiners Thaeler

Happy About
Released: 2009-09-09
Kindle Edition (158 pages)

I Need a Killer Press Release--Now What???: A Guide to Online PR
 
Product Description:
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.

Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to:
Get to know free online tools to help identify what customers want to know.
Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site. Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.

You will also:
Read reviews of online news distribution web sites for their visibility and get an idea of costs.
Learn how press releases combined with social media is key for marketing online.
Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
Get incredible visibility for your news by using these winning press release methods.

'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.
Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
By Mickie Kennedy

ESTARTUP PUBLISHING
Released: 2014-10-13
Kindle Edition (174 pages)

Beginner s Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
 
Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release.

eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google.

Chapters include:

  • Guidelines for Press Release Writing

  • Everything You Need to Know About Writing a Headline

  • Press Release Style and Formatting

  • Writing the Body of a Press Release

  • Calls to Action, Boilerplates, and Contact Information

  • What Happens After You Distribute a Press Release

  • Further Public Relations Possibilities

  • Publicity Through Web 2.0, Social Media, and SEO Press Releases

Press Release Power: How To Write A Press Release For Online Distribution
By Mr Paul Clifford

CreateSpace Independent Publishing Platform
Paperback (56 pages)

Press Release Power: How To Write A Press Release For Online Distribution
List Price: $18.99*
Lowest New Price: $18.99*
Lowest Used Price: $44.36*
Usually ships in 24 hours*
*(As of 07:39 Pacific 21 Mar 2019 More Info)


Click Here
Product Description:
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don’t have ‘worthy’ news?

Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines.

Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases.

About the Author:
Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
By Janet Murray

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
List Price: $17.36*
Lowest New Price: $17.36*
Lowest Used Price: $24.88*
Usually ships in 24 hours*
*(As of 07:39 Pacific 21 Mar 2019 More Info)


Click Here
Product Description:
With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian
Personal Online Promotion: Learn 3 Simple Steps To Help Your Name POP Up On Search Engines! - Branding Yourself - Press Release - Personal Branding (How ... - Press Releases - Social Media Book 1)
By Jason P Jordan

BarnumMedia.com - Jason P Jordan
Released: 2014-12-15
Kindle Edition (142 pages)

Personal Online Promotion: Learn 3 Simple Steps To Help Your Name POP Up On Search Engines! - Branding Yourself - Press Release - Personal Branding (How ... - Press Releases - Social Media Book 1)
 
Product Description:

What is Personal Online Promotion and how is it different from Personal Branding or an Online Resume?



Personal Online Promotion (POP) is, quite simply, the utilization of online services and features like search engines, social media networks, domains, blogs and press releases to promote your name and, most importantly, control what others see when they enter your name into a search engine.



This is the key feature of POP; learning how to utilize the tools available to create links and pathways that will promote your name and provide you with more ‘results’ when someone searches for "your name" on search engines like Google, Yahoo or Bing.

1) In this book we will be revealing the 3 key strategies for successful Personal Online Promotion, which will be explored in more detail in the following chapters. These 3 strategies are:



+ Why You Need Your Own "Personal Online Command Center (POC²)" Blog And How To Get It Set Up For FREE!

+ The Search Engine Optimization (SEO) Magic of Press Release Writing and Submission.

+ How To Tap the Personal Promotion Power of Social Media.

Combining these 3 elements will ensure successful Online Promotion, establishing a dominant online presence which will help to promote your name, brand and the products or services you offer.

2) Personal Online Promotion compared to Personal Branding



Personal Online Promotion is different to Personal Branding. Personal Branding is, in essence, your image; how others view you, what you stand for, the quality of the product or service you provide, whether you appear to be a market leader, whether you are professional, reliable, economical, and so on. Personal Online Promotion is really about developing a strategy to control what others see when they search your name online. Although the two areas overlap, POP is focused entirely on establishing your presence online, whereas Personal Branding refers to all aspects of how you are perceived (e.g. through media, advertising, reviews, associates, representatives, affiliates and so on).

3) Personal Online Promotion compared to an Online Resume



An Online Resume is just one of the many ways of promoting yourself online. While an Online Resume can be a useful and informative tool for advertising your key skills, services and experience to potential clients or employers, it is a very static form of communication, offering little to no interactivity with potential contacts, and quickly becomes out of date. In addition, without adequately utilizing Personal Online Promotion to advertise your resume through, for example, your website or social media networks, it is unlikely that potential clients or employers will even see it unless you find them and provide a link directly to the resume.

An Online Resume should be viewed as a document similar to a Press Release or Article - used to advertise your name and the products or services you provide. Combining the 3 key strategies of POP will result in many more links and pathways connecting your name to various articles, press releases, directory entries, blogs and social media accounts and is a much more successful method of driving up the number of results that will be displayed when your name is entered into a search engine.

Buy the book and discover the importance of POP, and our simple 3 step strategy more in depth. This 3 step strategy is proven to drive “your name” higher up the pages of search engines so that you can be seen and take control of what others see when they search for your name or brand. Start your own Personal Online Promotion strategy and take control of how your name is displayed online today!

Scroll Up...Grab a Copy...Start Your POP Strategy Today!



Still need to learn more info? Visit the book website => http://PersonalOnlinePromotion.com
PR Superstar: The ultimate toolkit for writing killer press releases
By Susan Haswell

Brand: CreateSpace Independent Publishing Platform
Paperback (152 pages)

PR Superstar: The ultimate toolkit for writing killer press releases
List Price: $9.09*
Lowest New Price: $9.09*
Lowest Used Price: $4.05*
Usually ships in 24 hours*
*(As of 07:39 Pacific 21 Mar 2019 More Info)


Click Here
  • Used Book in Good Condition
Product Description:
PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your company to the media instantly, and with surprising results.PR Superstar is based on the author's 20+ years of experience in PR, sales and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short easy-to-read book.The book is peppered with PR case-studies illustrating what works - and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR.A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar or euro work even harder!PR Superstar is a one-day journey to PR enlightenment.
Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)
By Mark Coker

Mark Coker, via Smashwords
Released: 2011-06-25
Kindle Edition (142 pages)

Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)
 
Product Description:
The all new 2018 edition of The Smashwords Book Marketing Guide.

Updated and expanded with 65 book marketing ideas and dozens of new insights that will help authors, publishers and book marketers make their books more discoverable and more desirable to readers. Learn how how to put more of your marketing on "autopilot" so you can spend more time writing and less time marketing.

Includes new "Deep Dive" bonus sections covering social media strategy for authors, how to work with beta readers, and how to earn free press coverage. You'll also learn how to write a press release.

This popular book marketing guide offers easy-to-implement advice on how to market books at no cost. The book is useful to all authors and publishers, even if they're not yet working with Smashwords.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
List Price: $24.00*
Lowest New Price: $28.51*
Lowest Used Price: $3.04*
*(As of 07:39 Pacific 21 Mar 2019 More Info)


Click Here
Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Blog-bound Marketing: Press Releases are Spam. Pitch Blogs the Right Way.
By Mark Molnar

Released: 2012-03-30
Kindle Edition (32 pages)

Blog-bound Marketing: Press Releases are Spam. Pitch Blogs the Right Way.
 
Product Description:
Did you know bloggers delete about 95% of press releases within just a few seconds? The majority reach the trash bin without even getting opened. Why? Press Releases are spam. PR firms, marketing agencies, and companies continue to pitch bloggers and editors on a daily basis with the same generic and impersonal press release. They're tired, formulaic and reek of spam. So how do you get noticed? How do you get valuable presence on even the biggest of websites? How do you separate yourself and your pitch from the thousands of other emails screaming for attention and cluttering inboxes already filled to the brim with identical press releases? This book offers an answer. It's packed with targeted advice on how to reach out to blogs, how to build long-lasting mutually beneficial relationships, along with tips on how to how to craft and present your pitch, placing it a level above everyone else's, and making it attractive to bloggers. It also includes practical information about what your pitch should and shouldn't look like, with specific dos and don'ts almost everyone overlooks when pitching blogs.

Related Web Sites

These web sites may also be of interest:


   

PowWeb Hosting - only $7.77/ month
 
MENU

Home

What To Sell
  Crafts
  Drop Shipping
  eBooks
  Membership Sites
  Software
  Web Hosting

Setup Web Site
  Domain Names
    Books
  Web Hosting
    Books
    Software
  Web Site Templates
  HTML Design
    Books
    Software
  Register Copyright

Accept Payments

Shopping Carts

Start Affiliate Program

Marketing
  Books
    Auctions & eBay
    Blog Marketing
    Email Marketing
    Press Releases
    SEO
    Viral Marketing

Copywriting
  Books

Customer Service
  Books

Books

 
PowWeb.com - $7.77 per month
 
PowWeb Hosting - Only $7.77 per month
 


 
 
 
Contact Us    Privacy    Terms and Conditions    Advertising/Endorsements Disclosures

Copyright © 2001-2018, Answers 2000 Limited

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
CERTAIN CONTENT THAT APPEARS ON THIS SITE,COMES FROM AMAZON EU S. r.l. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

In Association With Amazon.com
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In Association With Amazon.co.uk
Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
As an Amazon Associate, our company earns from qualifying purchases. Amazon, the Amazon logo, Endless, and the Endless logo are trademarks of Amazon.com, Inc. or its affiliates.

All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.

Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.