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MerchantKit.com > Marketing > Books > Press Releases
| Marketing: Books: Press Releases |
Here are some books about marketing using press releases:
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By Tara Geissinger
Online PR Media
Released: 2011-03-28
Kindle Edition (11 pages)
 | List Price: $0.99*
*(As of 03:03 Pacific 5 Feb 2012 More Info)
Click Here | Product Description:
The "Results Driven Press Release Formula" eBook shows you step-by-step how to:
1. Gain a presence in Google News and/or Google organic search results for specific keyword phrases
2. Generate keyword rich, do-follow, anchor text backlinks to your website (this is a big factor in what determines where your website ranks in the search engines)
3. Get on the radar of specific key individuals or companies through Google Alerts
4. Drive up the positive online presence and credibility of your company (reputation management and brand development)
5. Evoke ACTION from your target audience
Christine O'Kelly and Tara Geissinger, the founders of the online press release distribution site Online PR Media say that most people are leaving money and visibility on the table because they are not taking advantage of the five most critical ways to optimize their press release.
This information-packed book shows readers how to leverage the power of the press release in today's online marketing campaigns. |
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By Pete Williams
Preneur Marketing
Paperback (122 pages)
 | List Price: $14.95*
Lowest New Price: $14.95*
Usually ships in 24 hours*
*(As of 03:03 Pacific 5 Feb 2012 More Info)
Click Here | Product Description:
Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?
Well, The Ultimate Press Release Swipe File is the solution.
Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.
With bonus downloadable content valued at $176, purchasing the book will also give you exclusive access to audio interviews with PR experts and full sessions of Pete's marketing courses, Unleashing the Power of Publicity and Going Analogue, that will give you detailed processes on how to:
* Find a winning press release angle
* Make your news release stand out and get it out to the right media
* Picking the right hook for your press release to get people's attention
* Format your press release to make it look professional
Just sit down, turn to one of the pages of the book and you will be presented with a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use today.
It's just like having your own publicist on retainer feeding you new story ideas every day. |
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By Janet Meiners Thaeler
Happy About
Paperback (158 pages)
 | List Price: $19.95*
Lowest New Price: $19.94*
Lowest Used Price: $18.99*
Usually ships in 24 hours*
*(As of 03:03 Pacific 5 Feb 2012 More Info)
Click Here | Product Description:
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you. Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to: - Get to know free online tools to help identify what customers want to know.
- Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
- Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
- See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also: - Read reviews of online news distribution web sites for their visibility and get an idea of costs.
- Learn how press releases combined with social media is key for marketing online.
- Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
- Get incredible visibility for your news by using these winning press release methods.
'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites. |
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By Steve Slaunwhite
Adams Media
Paperback (304 pages)
 | List Price: $15.95*
Lowest New Price: $19.49*
Lowest Used Price: $4.80*
*(As of 03:03 Pacific 5 Feb 2012 More Info)
Click Here | Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: - Write compelling headlines, tag lines, and leads
- Avoid common copywriting mistakes
- Strengthen brand development
- Start a freelance copywriting business
- Write copy for all media--print, radio, TV, and Web sites
Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. |
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By James Palmer
The Successful Writer
Released: 2011-08-09
Kindle Edition (13 pages)
 | List Price: $0.99*
*(As of 03:03 Pacific 5 Feb 2012 More Info)
Click Here | Product Description:
Your work isn't finished once your book has been published. You then have to market it to the people who will want to read it. One of the best ways to do this is with a good press release.
In this 13-page article you are going to learn the basics of writing an effective press release and how to distribute it to news outlets. You'll also learn the art of creating an online press release that gets your book the attention it deserves. You'll also discover when to send a press release.
This article also contains a few sample book press releases, a list of online press release distribution services, and recommended books on press release writing and marketing.
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By Cathy Stucker
Special Interests Publishing
Digital (17 pages)
 | List Price: $4.99*
Lowest New Price: $4.99*
Available for download now*
*(As of 03:03 Pacific 5 Feb 2012 More Info)
Click Here | Product Description:
Publicity can make you famous and bring customers to you. Lots of very long, complicated books have been written on the subject of publicity, but we've removed the fluff and instead focus on key points and quick tips. If you want to know how to get publicity, and you need to know now, this document will help you. You will learn how to write and distribute media releases to generate free publicity and even to help your search engine rankings.Â
Here is some of what you will learn:
- 16 ways to be newsworthy
- 16 tips on writing great media releases
- 14 things you need to know about email releases
- 11 ideas for locating media to receive your release, with links to useful web sites
- 5 secrets to effective follow up
- 10 publicity tips from the pros--the editors and producers who decide if you get coverage
Â
You also receive an action plan, free resources you can use to get publicity and a sample press release that generated publicity in national magazines, and directly resulted in thousands of dollars in sales.Â
With the information in this document, you can have your press release in the hands of the media today. Don't delay and let someone else get your 15 minutes of fame!Â
This edoc packs a powerful introduction to getting publicity into just 16 pages packed with content. The edoc is printable, and formatted for easy reading on the page or on the screen. |
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By David Meerman Scott
Wiley
Paperback (366 pages)
 | List Price: $19.95*
Lowest New Price: $11.97*
Lowest Used Price: $11.98*
Usually ships in 24 hours*
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Click Here | Product Description:
David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: - A new introduction discussing recent changes to the world of marketing and PR
- A brand new chapter on mobile marketing
- An additional chapter on real-time marketing and PR
- Updated information on how to measure the success of your campaigns
- A range of new tools
- Fresh case studies
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By Linda
VandeVrede Public Relations, LLC
Released: 2007-03-09
Paperback (169 pages)
 | List Price: $18.95*
Lowest New Price: $11.90*
Lowest Used Price: $3.86*
*(As of 03:03 Pacific 5 Feb 2012 More Info)
Click Here | Product Description:
Overview on public relations strategy for executives, PR professionals and communications students. The chapters are organized to take readers from a basic understanding of public relations and how it differs from other marketing communications tactics, to several sections on specific PR tactics and how and where they should be used. There is a new chapter on social media, including blogs, podcasts, wikis and RSS feeds. The expanded appendix includes the PRSA code of ethics, a resource directory, and samples. In spring 2008, the book won a silver medal in the first annual Axiom Book Awards in the public relations/marketing category. |
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By Elaine O'Gara
Harvard Common Press,U.S.
Paperback (215 pages)
 | Lowest New Price: $4.50*
Lowest Used Price: $0.01*
*(As of 03:03 Pacific 5 Feb 2012 More Info)
Click Here |
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By Kris Murray
Redleaf Press
Paperback (200 pages)
 | List Price: $29.95*
Lowest New Price: $19.37*
Lowest Used Price: $19.53*
Usually ships in 24 hours*
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Click Here | Product Description:
Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant. The Ultimate Child Care Marketing Guide helps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more. |
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