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Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
By Mickie Kennedy

ESTARTUP PUBLISHING
Released: 2014-10-13
Kindle Edition (174 pages)

Beginner s Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
 
Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release.

eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google.

Chapters include:

  • Guidelines for Press Release Writing

  • Everything You Need to Know About Writing a Headline

  • Press Release Style and Formatting

  • Writing the Body of a Press Release

  • Calls to Action, Boilerplates, and Contact Information

  • What Happens After You Distribute a Press Release

  • Further Public Relations Possibilities

  • Publicity Through Web 2.0, Social Media, and SEO Press Releases

Writing Press Releases: A beginners guide
By John Harris

John harris
Released: 2015-09-14
Kindle Edition (28 pages)

Writing Press Releases: A beginners guide
 
Product Description:
Writing press releases can be hard work, and knowing how to get your information published might seem like a confusing and fruitless endeavor. You might even be tempted to pay a professional writer to type up the release on you behalf, however this is a needless expense. The truth is that press releases are pretty formulaic – once you have the sections memorized and gain a little experience, you might be surprised at just how easy writing press releases really is.

This book will help demystify press releases, and will explore how to write a simple and effective release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. By the end o f the book, you’ll be ready to start crafting your own documents and will be your brand’s best advocate.
Personal Online Promotion: Learn 3 Simple Steps To Help Your Name POP Up On Search Engines! - Branding Yourself - Press Release - Personal Branding (How ... - Press Releases - Social Media Book 1)
By Jason P Jordan

BarnumMedia.com - Jason P Jordan
Released: 2014-12-15
Kindle Edition (142 pages)

Personal Online Promotion: Learn 3 Simple Steps To Help Your Name POP Up On Search Engines! - Branding Yourself - Press Release - Personal Branding (How ... - Press Releases - Social Media Book 1)
 
Product Description:

What is Personal Online Promotion and how is it different from Personal Branding or an Online Resume?



Personal Online Promotion (POP) is, quite simply, the utilization of online services and features like search engines, social media networks, domains, blogs and press releases to promote your name and, most importantly, control what others see when they enter your name into a search engine.



This is the key feature of POP; learning how to utilize the tools available to create links and pathways that will promote your name and provide you with more ‘results’ when someone searches for "your name" on search engines like Google, Yahoo or Bing.

1) In this book we will be revealing the 3 key strategies for successful Personal Online Promotion, which will be explored in more detail in the following chapters. These 3 strategies are:



+ Why You Need Your Own "Personal Online Command Center (POC²)" Blog And How To Get It Set Up For FREE!

+ The Search Engine Optimization (SEO) Magic of Press Release Writing and Submission.

+ How To Tap the Personal Promotion Power of Social Media.

Combining these 3 elements will ensure successful Online Promotion, establishing a dominant online presence which will help to promote your name, brand and the products or services you offer.

2) Personal Online Promotion compared to Personal Branding



Personal Online Promotion is different to Personal Branding. Personal Branding is, in essence, your image; how others view you, what you stand for, the quality of the product or service you provide, whether you appear to be a market leader, whether you are professional, reliable, economical, and so on. Personal Online Promotion is really about developing a strategy to control what others see when they search your name online. Although the two areas overlap, POP is focused entirely on establishing your presence online, whereas Personal Branding refers to all aspects of how you are perceived (e.g. through media, advertising, reviews, associates, representatives, affiliates and so on).

3) Personal Online Promotion compared to an Online Resume



An Online Resume is just one of the many ways of promoting yourself online. While an Online Resume can be a useful and informative tool for advertising your key skills, services and experience to potential clients or employers, it is a very static form of communication, offering little to no interactivity with potential contacts, and quickly becomes out of date. In addition, without adequately utilizing Personal Online Promotion to advertise your resume through, for example, your website or social media networks, it is unlikely that potential clients or employers will even see it unless you find them and provide a link directly to the resume.

An Online Resume should be viewed as a document similar to a Press Release or Article - used to advertise your name and the products or services you provide. Combining the 3 key strategies of POP will result in many more links and pathways connecting your name to various articles, press releases, directory entries, blogs and social media accounts and is a much more successful method of driving up the number of results that will be displayed when your name is entered into a search engine.

Buy the book and discover the importance of POP, and our simple 3 step strategy more in depth. This 3 step strategy is proven to drive “your name” higher up the pages of search engines so that you can be seen and take control of what others see when they search for your name or brand. Start your own Personal Online Promotion strategy and take control of how your name is displayed online today!

Scroll Up...Grab a Copy...Start Your POP Strategy Today!



Still need to learn more info? Visit the book website => http://PersonalOnlinePromotion.com
Blog-bound Marketing: Press Releases are Spam. Pitch Blogs the Right Way.
By Mark Molnar

Released: 2012-03-30
Kindle Edition (32 pages)

Blog-bound Marketing: Press Releases are Spam. Pitch Blogs the Right Way.
 
Product Description:
Did you know bloggers delete about 95% of press releases within just a few seconds? The majority reach the trash bin without even getting opened. Why? Press Releases are spam. PR firms, marketing agencies, and companies continue to pitch bloggers and editors on a daily basis with the same generic and impersonal press release. They're tired, formulaic and reek of spam. So how do you get noticed? How do you get valuable presence on even the biggest of websites? How do you separate yourself and your pitch from the thousands of other emails screaming for attention and cluttering inboxes already filled to the brim with identical press releases? This book offers an answer. It's packed with targeted advice on how to reach out to blogs, how to build long-lasting mutually beneficial relationships, along with tips on how to how to craft and present your pitch, placing it a level above everyone else's, and making it attractive to bloggers. It also includes practical information about what your pitch should and shouldn't look like, with specific dos and don'ts almost everyone overlooks when pitching blogs.
Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
By Janet Murray

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
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Product Description:
With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

PRESS RELEASE DISTRIBUTION: Week #11 of the 26-Week Digital Marketing Plan [Edition 3.0]
By David Bain

Purple Internet Marketing
Released: 2013-11-12
Kindle Edition (39 pages)

PRESS RELEASE DISTRIBUTION: Week #11 of the 26-Week Digital Marketing Plan [Edition 3.0]
 
Product Description:
In this book I am going to talk about press releases. While these have been around forever in both the offline as well as the online world, they are still a relevant medium. Press releases are very useful when it comes to driving lots of traffic and indeed to help your ranking in search engines.
I will be talking about the difference between conventional and SEO press releases and how to structure them differently to get the most out of them.
A very important part of a press release is the call to action. I will explain why this is very important in any release and how to make sure most people actually take the action you want.
I will be discussing how to link and where to link, as well as the best services to use for circulation. This will include the top ten services and pluses and minuses of each.
There are a lot of free press release services but most are useless. They just end up being pretty much the same as an article directory with the same content going all over the web. You don’t have to pay too much, but paying something is definitely the way to go.
Another important area that I will cover is press release tracking and how to make sure you are having the impact that you want. I will be describing the tools for tracking and how to go about doing it.
As you begin broadcasting and getting picked up in different magazines and newspapers I’ll show you how to start building a database and when to contact them. Even in the press release world it is all about relationship building.
I will also be detailing a powerful strategy of following relevant journalists on Twitter. You could also try to find any locally and wine and dine them a bit.
As your relationship with the press expands I will show you how to prepare for interviews. My main points will include what to say and how to say it, how to make talking points surrounding your press releases and how to be ready to talk about your future.
I'll Be There for You: The One about Friends
By Kelsey Miller

Hanover Square Press
Released: 2018-10-23
Hardcover (304 pages)

I ll Be There for You: The One about Friends
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Product Description:

A Bustle Book to Know in October

An InStyle 10 Books You Won't Be Able to Put Down This October

SIX FRIENDS THAT BECAME A FAMILY.

A TELEVISION SHOW THAT BECAME A PHENOMENON.


Today, Friends is remembered as an icon of ’90s comedy and the Must See TV years. But when the series debuted in 1994, no one anticipated the sensation it would become. From the first wave of Friends mania to the backlash and renaissance that followed, the show maintained an uncanny connection to its audience, who saw it both as a reflection of their own lives and an aspirational escape from reality. In the years since, Friends has evolved from prime-time megahit to nostalgic novelty, and finally, to certified classic. Ross, Rachel, Monica, Chandler, Joey and Phoebe have entered the pantheon of great television characters, and yet their stories remain relevant still.

I’ll Be There for You is a deep dive into Friends history and lore, exploring all aspects of the show, from its unlikely origins to the societal conditions that amplified its success. Journalist and pop culture expert Kelsey Miller relives the show’s most powerful moments, sheds light on its sometimes dated and problematic elements, and examines the worldwide trends that Friends catalyzed, from contemporary coffee culture to the wildly popular ’90s haircut The Rachel. Taking readers behind the scenes, Miller traces the cast’s rise to fame and untangles the complex relationship between the actors and their characters. Weaving in revelatory interviews and personal stories, she investigates the role of celebrity media, world-changing events and the dawning of the digital age—all of which influenced both the series and its viewers.

I’ll Be There for You is the definitive retrospective of Friends, not only for fans of the series, but for anyone who’s ever wondered what it is about this show—and television comedy—that resonates so powerfully.

Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)
By Mark Coker

Mark Coker, via Smashwords
Released: 2011-06-25
Kindle Edition (215 pages)

Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)
 
Product Description:
The all new 2018 edition of The Smashwords Book Marketing Guide.

Updated and expanded with 65 book marketing ideas and dozens of new insights that will help authors, publishers and book marketers make their books more discoverable and more desirable to readers. Learn how how to put more of your marketing on "autopilot" so you can spend more time writing and less time marketing.

Includes new "Deep Dive" bonus sections covering social media strategy for authors, how to work with beta readers, and how to earn free press coverage. You'll also learn how to write a press release.

This popular book marketing guide offers easy-to-implement advice on how to market books at no cost. The book is useful to all authors and publishers, even if they're not yet working with Smashwords.
DIY Press Releases: Your Guide to Becoming Your Own PR Consultant
By Susan Payton

Released: 2012-01-01
Kindle Edition (42 pages)

DIY Press Releases: Your Guide to Becoming Your Own PR Consultant
 
Product Description:
Seeking a Way to Attract Customers and Journalists to Your Company? You've Found It.

The go-to resource for small businesses and marketing managers who want to make an impact online through press releases.

DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, 2nd Edition is a hands-on guide to writing and distributing press releases. It provides step-by-step instructions on coming up with news topics and formatting your press release correctly.

You'll learn how your brand -- no matter how small it may be -- can demand the attention of the media as well as boost your search engine results.

This book includes a wealth of information, including:
  • Professional press release samples from PR firm
  • Easy-to-use press release templates
  • List of more than 20 press release distribution services, both paid and free

NOTE: The 2nd edition, released June 2013, includes seven new press release examples for specific industries, as well as updated resources.

Does This Describe You?
If you're a small business owner or marketing manager of a small company, you don't have a big budget to outsource public relations. This book was written for you. It's meant to be easily read and to help you start using these press release techniques immediately.

Written by Someone Who Knows Small Business
Susan Payton is the author of multiple marketing books, as well as a travel book. She's literally written hundreds of press releases for clients, and has helped them achieve fabulous media coverage. She contributes her knowledge of PR and marketing to blogs like Small Business Trends, AdWeek, BrandWeek, Mashable and more. She is the President of Egg Marketing & Communications, and frequently speaks about PR and marketing.


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