Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Beginner's Guide to Writing Powerful Press Releases (Secrets the Pros Use to Command Media Attention)
By Mickie Kennedy

eReleases Press Release Distribution
Paperback (156 pages)

Beginner s Guide to Writing Powerful Press Releases (Secrets the Pros Use to Command Media Attention)
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eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, Digg, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 3rd edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given the 2013 guidance and best practices from Google.
The 10-Point Press Release Plan: Profitably Promoting Your Small Business
By Mike Broemmel

Torchmark Media
Released: 2013-08-17
Kindle Edition (25 pages)

The 10-Point Press Release Plan: Profitably Promoting Your Small Business
 
Product Description:
The 10-Point Press Release Plan is the guidebook for small businesses that want to make the most of traditional and new media to promote their products or services.
PR Superstar: The ultimate toolkit for writing killer press releases (Volume 1)
By Susan Haswell

Brand: CreateSpace Independent Publishing Platform
Paperback (152 pages)

PR Superstar: The ultimate toolkit for writing killer press releases (Volume 1)
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Product Description:
PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short easy-to-read book. The book is peppered with PR case-studies illustrating what works - and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR. A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar or euro work even harder! PR Superstar is a one-day journey to PR enlightenment.
The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
By Steve Slaunwhite

Brand: Adams Media
Released: 2007-06-14
Paperback (304 pages)

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
By Janet Murray

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
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With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian
Writing Press Releases: A beginners guide
By John Harris

John harris
Released: 2015-09-14
Kindle Edition (28 pages)

Writing Press Releases: A beginners guide
 
Product Description:
Writing press releases can be hard work, and knowing how to get your information published might seem like a confusing and fruitless endeavor. You might even be tempted to pay a professional writer to type up the release on you behalf, however this is a needless expense. The truth is that press releases are pretty formulaic – once you have the sections memorized and gain a little experience, you might be surprised at just how easy writing press releases really is.

This book will help demystify press releases, and will explore how to write a simple and effective release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. By the end o f the book, you’ll be ready to start crafting your own documents and will be your brand’s best advocate.
Get Your Book in the News: How to Write a Press Release That Announces Your Book
By Sandra Beckwith

Beckwith Communications
Released: 2013-01-22
Kindle Edition (92 pages)

Get Your Book in the News: How to Write a Press Release That Announces Your Book
 
Product Description:
Every book (and author) needs a press release that announces the book’s arrival. It is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available.

And yet, too many authors (and some publishers) don’t know how to write one that communicates the right information to the right people. This is usually because they aren’t clear on the purpose of their press release and what information they should or shouldn’t include. As a result, they lose valuable opportunities for exposure by distributing a document that doesn’t have the right information in the accepted and expected format.

"Get Your Book in the News: How to Write a Press Release That Announces Your Book" teaches you -- step-by-step -- how to write a press release for your book launch that isn’t a waste of time, energy, and money. You won’t just learn how to do it, though. You’ll also learn (and understand) why you should do it and why you should do it a specific way.

You’ll discover common mistakes and how to avoid them. You will learn from a “before” and “after” editing experience – a bad example turned into a good one. And you’ll get examples from several genres to use for guidance when you write your own book announcement press release.

If you follow the instructions in this book, your book’s press release will be an effective tool you can use to gain priceless media and other exposure for your book.
Blog-bound Marketing: Press Releases are Spam. Pitch Blogs the Right Way.
By Mark Molnar

Released: 2012-03-30
Kindle Edition (32 pages)

Blog-bound Marketing: Press Releases are Spam. Pitch Blogs the Right Way.
 
Product Description:
Did you know bloggers delete about 95% of press releases within just a few seconds? The majority reach the trash bin without even getting opened. Why? Press Releases are spam. PR firms, marketing agencies, and companies continue to pitch bloggers and editors on a daily basis with the same generic and impersonal press release. They're tired, formulaic and reek of spam. So how do you get noticed? How do you get valuable presence on even the biggest of websites? How do you separate yourself and your pitch from the thousands of other emails screaming for attention and cluttering inboxes already filled to the brim with identical press releases? This book offers an answer. It's packed with targeted advice on how to reach out to blogs, how to build long-lasting mutually beneficial relationships, along with tips on how to how to craft and present your pitch, placing it a level above everyone else's, and making it attractive to bloggers. It also includes practical information about what your pitch should and shouldn't look like, with specific dos and don'ts almost everyone overlooks when pitching blogs.
Take Your Business to the Front Page – The Vital Importance of Press Releases in Internet Marketing
By Dan Donahue

Dan Donahue
Released: 2013-01-15
Kindle Edition (16 pages)

Take Your Business to the Front Page – The Vital Importance of Press Releases in Internet Marketing
 
Product Description:
The advancements in information technology in recent years have led to many new businesses emerging virtually from nowhere to compete for a higher place on the internet marketing “food chain”. Combined with the constant new developments and changes in search engine algorithms, such as the Panda and Penguin updates added by Google, online marketing campaigns and SEO promotion strategies are constantly changing and evolving to keep up with the times.

Press releases have been recognized by SEO experts to have remarkable potential in helping internet businesses reach higher places in search engine result lists, get the attention of potential new investors and customers, and ultimately increase their revenue.

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