Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
By Mickie Kennedy

ESTARTUP PUBLISHING
Released: 2014-10-13
Kindle Edition (174 pages)

Beginner s Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
 
Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release.

eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google.

Chapters include:

  • Guidelines for Press Release Writing

  • Everything You Need to Know About Writing a Headline

  • Press Release Style and Formatting

  • Writing the Body of a Press Release

  • Calls to Action, Boilerplates, and Contact Information

  • What Happens After You Distribute a Press Release

  • Further Public Relations Possibilities

  • Publicity Through Web 2.0, Social Media, and SEO Press Releases

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
By Janet Murray

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
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Product Description:
With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian
Little Fires Everywhere
By Celeste Ng

Unknown
Released: 2017-09-12
Kindle Edition (348 pages)

Little Fires Everywhere
 
Product Description:
Soon to be a Hulu limited series, starring Reese Witherspoon and Kerry Washington

eBook includes special materials for book clubs: a Q&A with Celeste Ng and John Green, a letter from Celeste Ng, and book club discussion questions. 

Named a Best Book of the Year by: 
People, The Washington Post, Bustle, Esquire, Southern Living, The Daily Beast, GQ, Entertainment Weekly, NPR, Amazon, Barnes & Noble, iBooks, Audible, Goodreads, Library Reads, Book of the Month, PasteKirkus ReviewsSt. Louis Post-Dispatch, and many more!
 
"I read Little Fires Everywhere in a single, breathless sitting." –Jodi Picoult

“To say I love this book is an understatement. It’s a deep psychological mystery about the power of motherhood, the intensity of teenage love, and the danger of perfection. It moved me to tears.” - Reese Witherspoon

“I am loving Little Fires Everywhere. Maybe my favorite novel I've read this year.”—John Green

"Witty, wise, and tender. It's a marvel." – Paula Hawkins

From the bestselling author of Everything I Never Told You, a riveting novel that traces the intertwined fates of the picture-perfect Richardson family and the enigmatic mother and daughter who upend their lives.

In Shaker Heights, a placid, progressive suburb of Cleveland, everything is planned – from the layout of the winding roads, to the colors of the houses, to the successful lives its residents will go on to lead. And no one embodies this spirit more than Elena Richardson, whose guiding principle is playing by the rules.

Enter Mia Warren – an enigmatic artist and single mother – who arrives in this idyllic bubble with her teenaged daughter Pearl, and rents a house from the Richardsons. Soon Mia and Pearl become more than tenants: all four Richardson children are drawn to the mother-daughter pair. But Mia carries with her a mysterious past and a disregard for the status quo that threatens to upend this carefully ordered community.

When old family friends of the Richardsons attempt to adopt a Chinese-American baby, a custody battle erupts that dramatically divides the town--and puts Mia and Elena on opposing sides.  Suspicious of Mia and her motives, Elena is determined to uncover the secrets in Mia's past. But her obsession will come at unexpected and devastating costs.

Little Fires Everywhere explores the weight of secrets, the nature of art and identity, and the ferocious pull of motherhood – and the danger of believing that following the rules can avert disaster.

Perfect for book clubs! Visit celesteng.com for discussion guides and more.

Product Description:
Soon to be a Hulu limited series, starring Reese Witherspoon and Kerry Washington

eBook includes special materials for book clubs: a Q&A with Celeste Ng and John Green, a letter from Celeste Ng, and book club discussion questions. 

Named a Best Book of the Year by: 
People, The Washington Post, Bustle, Esquire, Southern Living, The Daily Beast, GQ, Entertainment Weekly, NPR, Amazon, Barnes & Noble, iBooks, Audible, Goodreads, Library Reads, Book of the Month, PasteKirkus ReviewsSt. Louis Post-Dispatch, and many more!
 
"I read Little Fires Everywhere in a single, breathless sitting." –Jodi Picoult

“To say I love this book is an understatement. It’s a deep psychological mystery about the power of motherhood, the intensity of teenage love, and the danger of perfection. It moved me to tears.” - Reese Witherspoon

“I am loving Little Fires Everywhere. Maybe my favorite novel I've read this year.”—John Green

"Witty, wise, and tender. It's a marvel." – Paula Hawkins

From the bestselling author of Everything I Never Told You, a riveting novel that traces the intertwined fates of the picture-perfect Richardson family and the enigmatic mother and daughter who upend their lives.

In Shaker Heights, a placid, progressive suburb of Cleveland, everything is planned – from the layout of the winding roads, to the colors of the houses, to the successful lives its residents will go on to lead. And no one embodies this spirit more than Elena Richardson, whose guiding principle is playing by the rules.

Enter Mia Warren – an enigmatic artist and single mother – who arrives in this idyllic bubble with her teenaged daughter Pearl, and rents a house from the Richardsons. Soon Mia and Pearl become more than tenants: all four Richardson children are drawn to the mother-daughter pair. But Mia carries with her a mysterious past and a disregard for the status quo that threatens to upend this carefully ordered community.

When old family friends of the Richardsons attempt to adopt a Chinese-American baby, a custody battle erupts that dramatically divides the town--and puts Mia and Elena on opposing sides.  Suspicious of Mia and her motives, Elena is determined to uncover the secrets in Mia's past. But her obsession will come at unexpected and devastating costs.

Little Fires Everywhere explores the weight of secrets, the nature of art and identity, and the ferocious pull of motherhood – and the danger of believing that following the rules can avert disaster.

Perfect for book clubs! Visit celesteng.com for discussion guides and more.
Writing Press Releases: A beginners guide
By John Harris

John harris
Released: 2015-09-14
Kindle Edition (28 pages)

Writing Press Releases: A beginners guide
 
Product Description:
Writing press releases can be hard work, and knowing how to get your information published might seem like a confusing and fruitless endeavor. You might even be tempted to pay a professional writer to type up the release on you behalf, however this is a needless expense. The truth is that press releases are pretty formulaic – once you have the sections memorized and gain a little experience, you might be surprised at just how easy writing press releases really is.

This book will help demystify press releases, and will explore how to write a simple and effective release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. By the end o f the book, you’ll be ready to start crafting your own documents and will be your brand’s best advocate.
Personal Online Promotion: Learn 3 Simple Steps To Help Your Name POP Up On Search Engines! - Branding Yourself - Press Release - Personal Branding (How ... - Press Releases - Social Media Book 1)
By Jason P Jordan

BarnumMedia.com - Jason P Jordan
Released: 2014-12-15
Kindle Edition (142 pages)

Personal Online Promotion: Learn 3 Simple Steps To Help Your Name POP Up On Search Engines! - Branding Yourself - Press Release - Personal Branding (How ... - Press Releases - Social Media Book 1)
 
Product Description:

What is Personal Online Promotion and how is it different from Personal Branding or an Online Resume?



Personal Online Promotion (POP) is, quite simply, the utilization of online services and features like search engines, social media networks, domains, blogs and press releases to promote your name and, most importantly, control what others see when they enter your name into a search engine.



This is the key feature of POP; learning how to utilize the tools available to create links and pathways that will promote your name and provide you with more ‘results’ when someone searches for "your name" on search engines like Google, Yahoo or Bing.

1) In this book we will be revealing the 3 key strategies for successful Personal Online Promotion, which will be explored in more detail in the following chapters. These 3 strategies are:



+ Why You Need Your Own "Personal Online Command Center (POC²)" Blog And How To Get It Set Up For FREE!

+ The Search Engine Optimization (SEO) Magic of Press Release Writing and Submission.

+ How To Tap the Personal Promotion Power of Social Media.

Combining these 3 elements will ensure successful Online Promotion, establishing a dominant online presence which will help to promote your name, brand and the products or services you offer.

2) Personal Online Promotion compared to Personal Branding



Personal Online Promotion is different to Personal Branding. Personal Branding is, in essence, your image; how others view you, what you stand for, the quality of the product or service you provide, whether you appear to be a market leader, whether you are professional, reliable, economical, and so on. Personal Online Promotion is really about developing a strategy to control what others see when they search your name online. Although the two areas overlap, POP is focused entirely on establishing your presence online, whereas Personal Branding refers to all aspects of how you are perceived (e.g. through media, advertising, reviews, associates, representatives, affiliates and so on).

3) Personal Online Promotion compared to an Online Resume



An Online Resume is just one of the many ways of promoting yourself online. While an Online Resume can be a useful and informative tool for advertising your key skills, services and experience to potential clients or employers, it is a very static form of communication, offering little to no interactivity with potential contacts, and quickly becomes out of date. In addition, without adequately utilizing Personal Online Promotion to advertise your resume through, for example, your website or social media networks, it is unlikely that potential clients or employers will even see it unless you find them and provide a link directly to the resume.

An Online Resume should be viewed as a document similar to a Press Release or Article - used to advertise your name and the products or services you provide. Combining the 3 key strategies of POP will result in many more links and pathways connecting your name to various articles, press releases, directory entries, blogs and social media accounts and is a much more successful method of driving up the number of results that will be displayed when your name is entered into a search engine.

Buy the book and discover the importance of POP, and our simple 3 step strategy more in depth. This 3 step strategy is proven to drive “your name” higher up the pages of search engines so that you can be seen and take control of what others see when they search for your name or brand. Start your own Personal Online Promotion strategy and take control of how your name is displayed online today!

Scroll Up...Grab a Copy...Start Your POP Strategy Today!



Still need to learn more info? Visit the book website => http://PersonalOnlinePromotion.com
The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells (Everything®)
By Steve Slaunwhite

Everything
Released: 2007-06-14
Kindle Edition (322 pages)

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells (Everything®)
 
Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Press Release Power: How To Write A Press Release For Online Distribution
By Mr Paul Clifford

CreateSpace Independent Publishing Platform
Paperback (56 pages)

Press Release Power: How To Write A Press Release For Online Distribution
List Price: $18.99*
Lowest New Price: $18.99*
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Product Description:
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don’t have ‘worthy’ news?

Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines.

Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases.

About the Author:
Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.

Ben Delaney's Nonprofit Marketing Handbook, Second Edition: A hands-on guide to marketing & communications in nonprofit organizations
By Ben Delaney

CyberEdge Information Services
Released: 2018-05-29
Kindle Edition (123 pages)

Ben Delaney s Nonprofit Marketing Handbook, Second Edition: A hands-on guide to marketing & communications in nonprofit organizations
 
Product Description:
There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets.

Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective.

This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation.
Blog-bound Marketing: Press Releases are Spam. Pitch Blogs the Right Way.
By Mark Molnar

Released: 2012-03-30
Kindle Edition (32 pages)

Blog-bound Marketing: Press Releases are Spam. Pitch Blogs the Right Way.
 
Product Description:
Did you know bloggers delete about 95% of press releases within just a few seconds? The majority reach the trash bin without even getting opened. Why? Press Releases are spam. PR firms, marketing agencies, and companies continue to pitch bloggers and editors on a daily basis with the same generic and impersonal press release. They're tired, formulaic and reek of spam. So how do you get noticed? How do you get valuable presence on even the biggest of websites? How do you separate yourself and your pitch from the thousands of other emails screaming for attention and cluttering inboxes already filled to the brim with identical press releases? This book offers an answer. It's packed with targeted advice on how to reach out to blogs, how to build long-lasting mutually beneficial relationships, along with tips on how to how to craft and present your pitch, placing it a level above everyone else's, and making it attractive to bloggers. It also includes practical information about what your pitch should and shouldn't look like, with specific dos and don'ts almost everyone overlooks when pitching blogs.
PRESS RELEASE DISTRIBUTION: Week #11 of the 26-Week Digital Marketing Plan [Edition 3.0]
By David Bain

Purple Internet Marketing
Released: 2013-11-12
Kindle Edition (39 pages)

PRESS RELEASE DISTRIBUTION: Week #11 of the 26-Week Digital Marketing Plan [Edition 3.0]
 
Product Description:
In this book I am going to talk about press releases. While these have been around forever in both the offline as well as the online world, they are still a relevant medium. Press releases are very useful when it comes to driving lots of traffic and indeed to help your ranking in search engines.
I will be talking about the difference between conventional and SEO press releases and how to structure them differently to get the most out of them.
A very important part of a press release is the call to action. I will explain why this is very important in any release and how to make sure most people actually take the action you want.
I will be discussing how to link and where to link, as well as the best services to use for circulation. This will include the top ten services and pluses and minuses of each.
There are a lot of free press release services but most are useless. They just end up being pretty much the same as an article directory with the same content going all over the web. You don’t have to pay too much, but paying something is definitely the way to go.
Another important area that I will cover is press release tracking and how to make sure you are having the impact that you want. I will be describing the tools for tracking and how to go about doing it.
As you begin broadcasting and getting picked up in different magazines and newspapers I’ll show you how to start building a database and when to contact them. Even in the press release world it is all about relationship building.
I will also be detailing a powerful strategy of following relevant journalists on Twitter. You could also try to find any locally and wine and dine them a bit.
As your relationship with the press expands I will show you how to prepare for interviews. My main points will include what to say and how to say it, how to make talking points surrounding your press releases and how to be ready to talk about your future.

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