Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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The Rooster Bar
By John Grisham

Doubleday
Released: 2017-10-24
Hardcover (368 pages)

The Rooster Bar
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Product Description:
#1 New York Times bestselling author John Grisham’s newest legal thriller takes you inside a law firm that’s on shaky ground.

Mark, Todd, and Zola came to law school to change the world, to make it a better place. But now, as third-year students, these close friends realize they have been duped. They all borrowed heavily to attend a third-tier, for-profit law school so mediocre that its graduates rarely pass the bar exam, let alone get good jobs. And when they learn that their school is one of a chain owned by a shady New York hedge-fund operator who also happens to own a bank specializing in student loans, the three know they have been caught up in The Great Law School Scam.
     But maybe there's a way out. Maybe there’s a way to escape their crushing debt, expose the bank and the scam, and make a few bucks in the process. But to do so, they would first have to quit school. And leaving law school a few short months before graduation would be completely crazy, right?  Well, yes and no . . .
     Pull up a stool, grab a cold one, and get ready to spend some time at The Rooster Bar.
How to Write a One Page News Release: Make Your Own News and Get it Covered for Free. A White House TV News Correspondent's Simple System
By Robert John Hughes

Released: 2014-10-15
Kindle Edition (81 pages)

How to Write a One Page News Release: Make Your Own News and Get it Covered for Free. A White House TV News Correspondent s Simple System
 
Product Description:
What happens at your organization when someone says: "We should get out a press release." Most people know it's important, but few know where to start. Former White House TV news correspondent Robert John Hughes reveals a simple system that allows you to make your own news and get it covered for free. This book is really about how you can create and tell stories that build your brand and your reputation, attracting attention, followers and customers.
TOPICS:
• How to create a compelling news story
• How to take a boring, mundane story and make it irresistible to the media
• 50 Ready to Write News Headlines - plug in your name, your organization, your event
• How to use the One Page News Release Blueprint to write and refine your release
• Simple techniques to make your writing media friendly
• How to "sell" your story to major media
• How to capitalize and leverage your success
My book is loaded with specifics and real-life examples. This material goes way beyond reputation management to reputation building. It's essential knowledge for every one.
You'll learn step-by-step how to create a professional looking One Page News Release. You'll learn who to send it to and how. And what to do when they call back to cover your story. As Robert explains: the media needs you and wants your story. You'll learn how to think like an editor, how to appeal to their endless thirst for new content, and what mistakes and pitfalls to avoid. In today's "copy and paste" media environment, there's often no one actually standing between you and media access. This means: if you're good at writing a One Page News Release, you will frequently find your story in print, on-line, or on the air exactly the way you wrote it. How to Write a One Page News Release by Robert John Hughes can help you do that job very well indeed.
How to Dominate Google SEO (Search Engine Optimization) Using Press Releases Second Edition (2017): Authored by CEO of Press Release Jet
By Yan Huang

Released: 2017-01-16
Kindle Edition (11 pages)

How to Dominate Google SEO (Search Engine Optimization) Using Press Releases Second Edition (2017): Authored by CEO of Press Release Jet
 
Product Description:
Unless you have lived under a rock for the last ten years, you are probably aware as a business owner that good SEO is essential for success in an increasingly digital marketplace. Gone are the days when potential customers found the services they wanted by flipping through the yellow pages or responding to a newspaper ad. The stakes have changed dramatically. Now if you want customers to find you, it’s essential that your name comes up on the first page of search results in Google. You know this, and yet when it comes to SEO, you’ve been dragging your feet. Why?

Most business owners want to run and hide when anyone mentions search engine optimization. It just seems so complicated. Who has time to learn about that? And who has time to incorporate SEO strategies when they are busy with the day-to-day tasks of running their business?

But good SEO is within your reach and is not nearly as difficult as you think it is.

'How to Dominate Google SEO (Search Engine Optimization) Using Press Releases Second Edition (2017)' will show you, using press releases, how to:

1. Get to top of Google Search
2. Get to top of Google in Google News
3. Get to top of Google using SEO backlink building
4. Maximize your website conversion rate so you can generate more sales!
The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
By Steve Slaunwhite

Brand: Adams Media
Released: 2007-06-14
Paperback (304 pages)

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
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Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Press Release Power: How To Write A Press Release For Online Distribution
By Mr Paul Clifford

CreateSpace Independent Publishing Platform
Paperback (56 pages)

Press Release Power: How To Write A Press Release For Online Distribution
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Product Description:
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don’t have ‘worthy’ news?

Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines.

Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases.

About the Author:
Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.

Straight Talk About Public Relations: What You Think You Know Is Wrong
By Robert Wynne

Ingramcontent
Hardcover (240 pages)

Straight Talk About Public Relations: What You Think You Know Is Wrong
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  • Straight Talk about Public Relations What You Think You Know Is Wrong
Product Description:
Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their peers or anyone else will benefit from this book.

Shattering conventional wisdom, Straight Talk dispenses with easy answers, tired cliches, and the myths of social media. With five billion pieces of content posted each day on Facebook alone, it's difficult to make an impact. There are no easy solutions (in spite of what many authors say, most advertising and social media marketing doesn't work). Persuading people to buy products or services or support causes is difficult. But there are tactics that work – and you'll find them in this book.

Learn the essentials of public relations – how to find and engage your audience, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, create powerful content marketing, and measure PR success – in this witty, no-holds-barred introduction to the art of public relations.

The book is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. With a forward by Emmy-award winning writer Dave Boone (Academy Awards, Tony Awards), you'll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
By Janet Murray

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
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With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian
I Need a Killer Press Release--Now What???: A Guide to Online PR
By Janet Meiners Thaeler

Brand: Happy About
Paperback (158 pages)

I Need a Killer Press Release--Now What???: A Guide to Online PR
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Product Description:
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.

Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to:

  • Get to know free online tools to help identify what customers want to know.
  • Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
  • Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
  • See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also:
  • Read reviews of online news distribution web sites for their visibility and get an idea of costs.
  • Learn how press releases combined with social media is key for marketing online.
  • Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
  • Get incredible visibility for your news by using these winning press release methods.
'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.
6 Steps to Free Publicity
By Marcia Yudkin

Brand: Career Press
Paperback (287 pages)

6 Steps to Free Publicity
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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.

This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques--from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers:
  • Getting started--how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.
  • How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files.
  • How to perform on radio, TV, or the Web like a pro.
  • Publicity writing tips that ensure you'll be easily found online through search engines.
  • Strategies for building an audience of fervent fans online or within a geographical or special-interest community.
Book Publishing 101: Inside Information to Getting Your First Book or Novel Published
By Martha Maeda

Atlantic Publishing Group Inc.
Paperback (336 pages)

Book Publishing 101: Inside Information to Getting Your First Book or Novel Published
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Nothing rivals the sense of accomplishment that comes from getting your first book published. It is thrilling and exciting to see your name in print. As a first-time author, you are eager to share your work and voice with the world, but you may be wondering just how to break into this challenging and ever-changing industry. The Complete Guide to Getting Your First Book Successfully Published is here to help make your dream a reality.

This helpful book details the types of publishing, including traditional, subsidy, vanity, print-on-demand (POD), and self-publishing. This book goes over everything from copyrighting and cataloging to book printing and binding. You will learn about:

  • The tried-and-true basics of book publishing as well as about innovative additions to the industry, such as e-readers like Amazon's Kindle and Apple's iPad
  • The different tax write-offs available for authors
  • How to write a killer query letter and a perfect book proposal to increase your chances of having your book considered by traditional publishers
  • What to look for in a literary agent and how to read the fine print on publishing contracts.

This book discusses how to create, develop, and maintain a strong relationship with your editor, which is an integral part of getting your publishing success. Recognize how to find the right freelance editor to objectively edit your book without compromising your tone and learn about the types of editing you may need and how much to charge an editor for those services. Once the editing is complete, you're ready for the design process. Learn how to create a cover and interior design that will grab readers attention and complement your book's theme and tone.

Reader familiarity is the biggest factor in sales, with 60 percent of readers saying their decision to purchase a book hinges on already being fans of the author. It's important to establish yourself as a likable and talented author. Although you may be tight on your promotion budget, this book arms you with dozens of low-cost tactics to get your book and your name in the limelight, increase your following, and maximize your sales. You will learn about:

  • Book tours and signings
  • Sending out press releases preparing for news interviews
  • Getting your website high in search engines
  • Social media networks like Facebook, YouTube, and Twitter
  • How to market on Amazon, the key player in book sales, in order to get maximum exposure

Take advantage of the expert advice we've gathered from all types of publishers and authors to give you a real-life glimpse into today s publishing industry. An extensive resources section of this book includes places to find literary agents and POD companies as well as a sample query letter, a book proposal, and a press release. You'll also benefit from referring to a sample blog post and a fact-based article to craft your perfect marketing campaign from these examples.

With The Complete Guide to Getting Your First Book Successfully Published in hand, you're sure to hit the ground running to becoming an established, respected author in the publishing industry.


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