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Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Get Your Book in the News: How to Write a Press Release That Announces Your Book
By Sandra Beckwith

Beckwith Communications
Released: 2013-01-22
Kindle Edition (92 pages)

Get Your Book in the News: How to Write a Press Release That Announces Your Book
 
Product Description:
Every book (and author) needs a press release that announces the book’s arrival. It is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available.

And yet, too many authors (and some publishers) don’t know how to write one that communicates the right information to the right people. This is usually because they aren’t clear on the purpose of their press release and what information they should or shouldn’t include. As a result, they lose valuable opportunities for exposure by distributing a document that doesn’t have the right information in the accepted and expected format.

"Get Your Book in the News: How to Write a Press Release That Announces Your Book" teaches you -- step-by-step -- how to write a press release for your book launch that isn’t a waste of time, energy, and money. You won’t just learn how to do it, though. You’ll also learn (and understand) why you should do it and why you should do it a specific way.

You’ll discover common mistakes and how to avoid them. You will learn from a “before” and “after” editing experience – a bad example turned into a good one. And you’ll get examples from several genres to use for guidance when you write your own book announcement press release.

If you follow the instructions in this book, your book’s press release will be an effective tool you can use to gain priceless media and other exposure for your book.
Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
By Janet Murray

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
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With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian
Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
By Mickie Kennedy

ESTARTUP PUBLISHING
Released: 2014-10-13
Kindle Edition (174 pages)

Beginner s Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
 
Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release.

eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google.

Chapters include:

  • Guidelines for Press Release Writing

  • Everything You Need to Know About Writing a Headline

  • Press Release Style and Formatting

  • Writing the Body of a Press Release

  • Calls to Action, Boilerplates, and Contact Information

  • What Happens After You Distribute a Press Release

  • Further Public Relations Possibilities

  • Publicity Through Web 2.0, Social Media, and SEO Press Releases

Press Releases Are Not a PR Strategy
By Linda

Brand: VandeVrede Public Relations, LLC
Released: 2007-03-09
Paperback (169 pages)

Press Releases Are Not a PR Strategy
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Product Description:
Overview on public relations strategy for executives, PR professionals and communications students. The chapters are organized to take readers from a basic understanding of public relations and how it differs from other marketing communications tactics, to several sections on specific PR tactics and how and where they should be used. There is a new chapter on social media, including blogs, podcasts, wikis and RSS feeds. The expanded appendix includes the PRSA code of ethics, a resource directory, and samples. In spring 2008, the book won a silver medal in the first annual Axiom Book Awards in the public relations/marketing category.
First Page of Google!: Rank Any Article, Video, Blog, Press Release, Or Website On The 1st Page Of Google, Bing, And Yahoo
By Jason Davis

Released: 2016-01-09
Kindle Edition (14 pages)

First Page of Google!: Rank Any Article, Video, Blog, Press Release, Or Website On The 1st Page Of Google, Bing, And Yahoo
 
Product Description:
Read this Google ranking guide and discover...

* What you need to do to get to the first page of Google.

* How to pick a domain name for the most SEO impact.

* Which URLs make it easier for Google to index your site?

* Should you use .com, .net, or another variation? It depends - learn why.

* How to keep Google from guessing what your page is about.

* What should you put in your meta tags so Google will find you and people will want to click to your website.

* How to tell Google what is important on your page - and what is less important.

* How many keywords should you really have on your page?

* How to optimize your page so you dont confuse Google.

* How to spread link juice around all the pages of your website.

...and many other search engine optimization secrets!
Get Free Press: How to promote your non-profit or charity (Marketing for Non-Profits Book 1)
By Jason Billester

Duet Better Press
Released: 2014-04-12
Kindle Edition (19 pages)

Get Free Press: How to promote your non-profit or charity (Marketing for Non-Profits Book 1)
 
Product Description:
For all charities and causes, the bottom line is important. Obviously no one advertises just to spend money. Instead, they want to get the biggest return for their investment.
 
GET FREE PRESS: HOW TO PROMOTE YOUR NON-PROFIT OR CHARITY will teach you the advantages of connecting with local media and guide you through the most efficient ways of getting maximum exposure At No Cost.
 
Whether you plan to host an event, celebrate a milestone or holiday, contribute to a charitable cause, launch a new product or service or want to share your expertise, local media (e.g. television, radio, newspaper, etc) is a great way to reach your community and get instant (and free) exposure.
 
You will learn how to how to tell your story to the media, to whom you should send it and you’ll receive important tips about how to get your message heard.
 
To buy this tool in easy to use PDF Format, download immediately!
Only $1.99.
The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude
By Carro Susan Ford

Carro Ford Communications LLC
Paperback (164 pages)

The Smartass Marketer s Handbook: A Guide to B2B Marketing with Attitude
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Product Description:
It’s all about how to get stuff done. Learn from ideas for over a dozen categories of B2B marketing tactics. From case studies, influencer lists and awards to webinars, press releases and presentations, you won’t run out of tools any time soon. Great for beginners, too. The handbook can quickly bring anyone up to speed on marketing nuts and bolts.
15 Kick-Ass Tips to Writing a Damn Good Press Release
By Ray Sparvell

Ray Sparvell
Released: 2016-03-17
Kindle Edition (43 pages)

15 Kick-Ass Tips to Writing a Damn Good Press Release
 
Product Description:
Getting media coverage from a press release has never been more competitive. Author Ray Sparvell says most of them never see the light of day, but in his experience as a PR professional and a journalist, there are techniques to improve the chances of coverage. 15 Kick-Ass Tips to Writing a Damn Good Press Release examines many of the lessons Ray has learned over a 30 year career that has embraced the digital age and the opportunities presented by social media. 15KA Tips will provide you with all the insider knowledge you need to better craft a media release that will significantly improve your odds with the newsroom gatekeepers. The book details 15 key tips that will change the way you consider your next press release.
Personal Online Promotion: Learn 3 Simple Steps To Help Your Name POP Up On Search Engines! - Branding Yourself - Press Release - Personal Branding (How ... - Press Releases - Social Media Book 1)
By Jason P Jordan

BarnumMedia.com - Jason P Jordan
Released: 2014-12-15
Kindle Edition (142 pages)

Personal Online Promotion: Learn 3 Simple Steps To Help Your Name POP Up On Search Engines! - Branding Yourself - Press Release - Personal Branding (How ... - Press Releases - Social Media Book 1)
 
Product Description:

What is Personal Online Promotion and how is it different from Personal Branding or an Online Resume?



Personal Online Promotion (POP) is, quite simply, the utilization of online services and features like search engines, social media networks, domains, blogs and press releases to promote your name and, most importantly, control what others see when they enter your name into a search engine.



This is the key feature of POP; learning how to utilize the tools available to create links and pathways that will promote your name and provide you with more ‘results’ when someone searches for "your name" on search engines like Google, Yahoo or Bing.

1) In this book we will be revealing the 3 key strategies for successful Personal Online Promotion, which will be explored in more detail in the following chapters. These 3 strategies are:



+ Why You Need Your Own "Personal Online Command Center (POC²)" Blog And How To Get It Set Up For FREE!

+ The Search Engine Optimization (SEO) Magic of Press Release Writing and Submission.

+ How To Tap the Personal Promotion Power of Social Media.

Combining these 3 elements will ensure successful Online Promotion, establishing a dominant online presence which will help to promote your name, brand and the products or services you offer.

2) Personal Online Promotion compared to Personal Branding



Personal Online Promotion is different to Personal Branding. Personal Branding is, in essence, your image; how others view you, what you stand for, the quality of the product or service you provide, whether you appear to be a market leader, whether you are professional, reliable, economical, and so on. Personal Online Promotion is really about developing a strategy to control what others see when they search your name online. Although the two areas overlap, POP is focused entirely on establishing your presence online, whereas Personal Branding refers to all aspects of how you are perceived (e.g. through media, advertising, reviews, associates, representatives, affiliates and so on).

3) Personal Online Promotion compared to an Online Resume



An Online Resume is just one of the many ways of promoting yourself online. While an Online Resume can be a useful and informative tool for advertising your key skills, services and experience to potential clients or employers, it is a very static form of communication, offering little to no interactivity with potential contacts, and quickly becomes out of date. In addition, without adequately utilizing Personal Online Promotion to advertise your resume through, for example, your website or social media networks, it is unlikely that potential clients or employers will even see it unless you find them and provide a link directly to the resume.

An Online Resume should be viewed as a document similar to a Press Release or Article - used to advertise your name and the products or services you provide. Combining the 3 key strategies of POP will result in many more links and pathways connecting your name to various articles, press releases, directory entries, blogs and social media accounts and is a much more successful method of driving up the number of results that will be displayed when your name is entered into a search engine.

Buy the book and discover the importance of POP, and our simple 3 step strategy more in depth. This 3 step strategy is proven to drive “your name” higher up the pages of search engines so that you can be seen and take control of what others see when they search for your name or brand. Start your own Personal Online Promotion strategy and take control of how your name is displayed online today!

Scroll Up...Grab a Copy...Start Your POP Strategy Today!



Still need to learn more info? Visit the book website => http://PersonalOnlinePromotion.com

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