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| Marketing: Books: Press Releases |
Here are some books about marketing using press releases:
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By William Winston
Routledge
Hardcover (130 pages)
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A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost.In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with:
- a diagrammed writing approach for clear structure
- a list of do's and don'ts to prevent common errors
- samples of the most common types of releases
- a step-by-step explanation of release production, so as not to overlook important tasks for completion
- suggestions on how to write related releases, such as tradeshow press kits
Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing. |
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By Jinger Jarrett
Jinger Jarrett
Released: 2008-07-04
Kindle Edition
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Press releases are one of the most effective internet marketing techniques today. The reason is that you can use them to drive highly targeted search engine traffic. In this marketing plan, you'll discover: 1. 30+ press release sites you can use to promote your business and most of them are free 2. How to get your business in Google, Yahoo, and MSN news, for free, using free press release sites 3. My secret free tool I use to post all of my marketing materials online (This one technique alone saves me hours of copying and pasting every day) Get the most from your press releases and easily drive thousands of targeted visitors to your site. (This is an excerpt from my ebook, "1001 High Traffic Sites to Market Your Business for Free") |
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By Alexander Hiam
For Dummies
Paperback (408 pages)
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Click Here | - ISBN13: 9780764556005
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and - Getting them to buy your product
- Making sure that they are happy with their purchases
- Persuading them to come back for more
What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how. While this guide delves deep into the classic four components of marketing – product, price, placement, and promotions – it reaches beyond the basics of how to design a simple marketing program and gives you insight into Creating a compelling Internet strategy Succeeding at trade shows Producing interesting labeling, billboards, and print ads Understanding point-of-purchase advertising Sure, marketing can be a great deal of fun – it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers. |
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By Janet Meiners Thaeler
Happy About
Paperback (158 pages)
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If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you. Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to: - Get to know free online tools to help identify what customers want to know.
- Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
- Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
- See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also: - Read reviews of online news distribution web sites for their visibility and get an idea of costs.
- Learn how press releases combined with social media is key for marketing online.
- Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
- Get incredible visibility for your news by using these winning press release methods.
'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites. |
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By Jon Wuebben
Encore Publishing
Hardcover (270 pages)
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Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage. Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today. Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way |
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By Steve Slaunwhite
Adams Media
Paperback (304 pages)
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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: - Write compelling headlines, tag lines, and leads
- Avoid common copywriting mistakes
- Strengthen brand development
- Start a freelance copywriting business
- Write copy for all media--print, radio, TV, and Web sites
Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. |
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By Cathy Stucker
Special Interests Publishing
Digital (17 pages)
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Publicity can make you famous and bring customers to you. Lots of very long, complicated books have been written on the subject of publicity, but we've removed the fluff and instead focus on key points and quick tips. If you want to know how to get publicity, and you need to know now, this document will help you. You will learn how to write and distribute media releases to generate free publicity and even to help your search engine rankings.Â
Here is some of what you will learn:
- 16 ways to be newsworthy
- 16 tips on writing great media releases
- 14 things you need to know about email releases
- 11 ideas for locating media to receive your release, with links to useful web sites
- 5 secrets to effective follow up
- 10 publicity tips from the pros--the editors and producers who decide if you get coverage
Â
You also receive an action plan, free resources you can use to get publicity and a sample press release that generated publicity in national magazines, and directly resulted in thousands of dollars in sales.Â
With the information in this document, you can have your press release in the hands of the media today. Don't delay and let someone else get your 15 minutes of fame!Â
This edoc packs a powerful introduction to getting publicity into just 16 pages packed with content. The edoc is printable, and formatted for easy reading on the page or on the screen. |
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By Kevin Sheridan
Bank Marketing Assn.
Released: 2005-07-28
Digital (12 pages)
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This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1997. The length of the article is 3469 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Press releases serve as important vehicles in marketing ideas to customers. However, they are also capable of producing information anxiety in terms of conveying messages through print media. Press release structure should consider how editors and media representatives perceive the messages that will stir their interests. Some press releases are only interesting to their creators, while meaningful messages attract the attention of editors, who are particularly concerned in providing their readers with meaningful information.
Citation Details
Title: Press release anxiety. (bank marketing)
Author: Kevin Sheridan
Publication: Bank Marketing (Magazine/Journal)
Date: April 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n4 Page: p53(1)
Distributed by Thomson Gale |
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By Michael Bloch
Thomson Gale
Released: 2008-01-07
Digital (5 pages)
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This digital document is an article from Doors and Hardware, published by Thomson Gale on October 1, 2006. The length of the article is 1403 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Creating a press release--writing and submission tips.(MARKETING)
Author: Michael Bloch
Publication: Doors and Hardware (Magazine/Journal)
Date: October 1, 2006
Publisher: Thomson Gale
Volume: 70 Issue: 10 Page: 50(3)
Distributed by Thomson Gale |
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By Jamie Lober
Alaska Business Publishing Company, Inc.
Released: 2010-06-04
Digital (6 pages)
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This digital document is an article from Alaska Business Monthly, published by Alaska Business Publishing Company, Inc. on April 1, 2010. The length of the article is 1756 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details
Title: Steps to writing an effective press release: experts give tips and tales.(MARKETING)
Author: Jamie Lober
Publication: Alaska Business Monthly (Magazine/Journal)
Date: April 1, 2010
Publisher: Alaska Business Publishing Company, Inc.
Volume: 26 Issue: 4 Page: 26(3)
Distributed by Gale, a part of Cengage Learning |
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