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Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
By Mickie Kennedy

ESTARTUP PUBLISHING
Released: 2014-10-13
Kindle Edition (174 pages)

Beginner s Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
 
Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release.

eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google.

Chapters include:

  • Guidelines for Press Release Writing

  • Everything You Need to Know About Writing a Headline

  • Press Release Style and Formatting

  • Writing the Body of a Press Release

  • Calls to Action, Boilerplates, and Contact Information

  • What Happens After You Distribute a Press Release

  • Further Public Relations Possibilities

  • Publicity Through Web 2.0, Social Media, and SEO Press Releases

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
By Janet Murray

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
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Product Description:
With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian
Press Release Power: How To Write A Press Release For Online Distribution
By Mr Paul Clifford

CreateSpace Independent Publishing Platform
Paperback (56 pages)

Press Release Power: How To Write A Press Release For Online Distribution
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Product Description:
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don’t have ‘worthy’ news?

Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines.

Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases.

About the Author:
Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.

DIY Press Releases: Your Guide to Becoming Your Own PR Consultant
By Susan Payton

Released: 2012-01-01
Kindle Edition (42 pages)

DIY Press Releases: Your Guide to Becoming Your Own PR Consultant
 
Product Description:
Seeking a Way to Attract Customers and Journalists to Your Company? You've Found It.

The go-to resource for small businesses and marketing managers who want to make an impact online through press releases.

DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, 2nd Edition is a hands-on guide to writing and distributing press releases. It provides step-by-step instructions on coming up with news topics and formatting your press release correctly.

You'll learn how your brand -- no matter how small it may be -- can demand the attention of the media as well as boost your search engine results.

This book includes a wealth of information, including:
  • Professional press release samples from PR firm
  • Easy-to-use press release templates
  • List of more than 20 press release distribution services, both paid and free

NOTE: The 2nd edition, released June 2013, includes seven new press release examples for specific industries, as well as updated resources.

Does This Describe You?
If you're a small business owner or marketing manager of a small company, you don't have a big budget to outsource public relations. This book was written for you. It's meant to be easily read and to help you start using these press release techniques immediately.

Written by Someone Who Knows Small Business
Susan Payton is the author of multiple marketing books, as well as a travel book. She's literally written hundreds of press releases for clients, and has helped them achieve fabulous media coverage. She contributes her knowledge of PR and marketing to blogs like Small Business Trends, AdWeek, BrandWeek, Mashable and more. She is the President of Egg Marketing & Communications, and frequently speaks about PR and marketing.

Writing Press Releases: A beginners guide
By John Harris

John harris
Released: 2015-09-14
Kindle Edition (28 pages)

Writing Press Releases: A beginners guide
 
Product Description:
Writing press releases can be hard work, and knowing how to get your information published might seem like a confusing and fruitless endeavor. You might even be tempted to pay a professional writer to type up the release on you behalf, however this is a needless expense. The truth is that press releases are pretty formulaic – once you have the sections memorized and gain a little experience, you might be surprised at just how easy writing press releases really is.

This book will help demystify press releases, and will explore how to write a simple and effective release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. By the end o f the book, you’ll be ready to start crafting your own documents and will be your brand’s best advocate.
MEET THE PRESS: Essentials of Effective Communication with Media
By Christine Louise Beems

CreateSpace Independent Publishing Platform
Paperback (54 pages)

MEET THE PRESS: Essentials of Effective Communication with Media
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Product Description:
This is the book that YOUR organization has been waiting for! Filled with 'insider tips', techniques and potent applications to maximize the proactive returns on your 'human resource' and 'creative energy' investment, MEET THE PRESS: Essentials of Effective Communication with Media, is a straightforward, practical, cost-effective approach to communicating YOUR message to the public at large through the multi-media portals of the world.
Year One: Chronicles of the One, Book 1
By Nora Roberts

St Martins Press
Released: 2017-12-05
Hardcover (432 pages)

Year One: Chronicles of the One, Book 1
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Product Description:

#1 NEW YORK TIMES BESTSELLER

A stunning new novel from the #1 New York Times bestselling author Nora Roberts―Year One is an epic of hope and horror, chaos and magick, and a journey that will unite a desperate group of people to fight the battle of their lives…

It began on New Year’s Eve.

The sickness came on suddenly, and spread quickly. The fear spread even faster. Within weeks, everything people counted on began to fail them. The electrical grid sputtered; law and government collapsed―and more than half of the world’s population was decimated.

Where there had been order, there was now chaos. And as the power of science and technology receded, magick rose up in its place. Some of it is good, like the witchcraft worked by Lana Bingham, practicing in the loft apartment she shares with her lover, Max. Some of it is unimaginably evil, and it can lurk anywhere, around a corner, in fetid tunnels beneath the river―or in the ones you know and love the most.

As word spreads that neither the immune nor the gifted are safe from the authorities who patrol the ravaged streets, and with nothing left to count on but each other, Lana and Max make their way out of a wrecked New York City. At the same time, other travelers are heading west too, into a new frontier. Chuck, a tech genius trying to hack his way through a world gone offline. Arlys, a journalist who has lost her audience but uses pen and paper to record the truth. Fred, her young colleague, possessed of burgeoning abilities and an optimism that seems out of place in this bleak landscape. And Rachel and Jonah, a resourceful doctor and a paramedic who fend off despair with their determination to keep a young mother and three infants in their care alive.

In a world of survivors where every stranger encountered could be either a savage or a savior, none of them knows exactly where they are heading, or why. But a purpose awaits them that will shape their lives and the lives of all those who remain.

The end has come. The beginning comes next.

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos-All You Need to Create Copy That Sells
By Steve Slaunwhite

Brand: Adams Media
Released: 2007-06-14
Paperback (304 pages)

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos-All You Need to Create Copy That Sells
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Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)
By Mark Coker

Mark Coker, via Smashwords
Released: 2011-06-25
Kindle Edition (215 pages)

Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)
 
Product Description:
The all new 2018 edition of The Smashwords Book Marketing Guide.

Updated and expanded with 65 book marketing ideas and dozens of new insights that will help authors, publishers and book marketers make their books more discoverable and more desirable to readers. Learn how how to put more of your marketing on "autopilot" so you can spend more time writing and less time marketing.

Includes new "Deep Dive" bonus sections covering social media strategy for authors, how to work with beta readers, and how to earn free press coverage. You'll also learn how to write a press release.

This popular book marketing guide offers easy-to-implement advice on how to market books at no cost. The book is useful to all authors and publishers, even if they're not yet working with Smashwords.
Blog-bound Marketing: Press Releases are Spam. Pitch Blogs the Right Way.
By Mark Molnar

Released: 2012-03-30
Kindle Edition (32 pages)

Blog-bound Marketing: Press Releases are Spam. Pitch Blogs the Right Way.
 
Product Description:
Did you know bloggers delete about 95% of press releases within just a few seconds? The majority reach the trash bin without even getting opened. Why? Press Releases are spam. PR firms, marketing agencies, and companies continue to pitch bloggers and editors on a daily basis with the same generic and impersonal press release. They're tired, formulaic and reek of spam. So how do you get noticed? How do you get valuable presence on even the biggest of websites? How do you separate yourself and your pitch from the thousands of other emails screaming for attention and cluttering inboxes already filled to the brim with identical press releases? This book offers an answer. It's packed with targeted advice on how to reach out to blogs, how to build long-lasting mutually beneficial relationships, along with tips on how to how to craft and present your pitch, placing it a level above everyone else's, and making it attractive to bloggers. It also includes practical information about what your pitch should and shouldn't look like, with specific dos and don'ts almost everyone overlooks when pitching blogs.

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