MerchantKit.com > Copywriting Copywriting When a prospect comes to your web site, all they see to decide whether to buy is your picture of the product (if you have one), and the text describing your product. It is therefore important that both are as effective as possible. For photographs, I suggest that you read this free tutorial: How To Take Photographs With Your Computer. As far as your text is concerned, it is important that it is as persuasive as possible. The first step in this is to make sure that you describe the products in clear language that describes the benefits (not features) to customers - in other words, what do they get out of it? Here are a few copywriting resources to get you started: (If this is all a bit too much to take in one go, you could start by reading Make Your Words Sell). 10,000 Words & Phrases That Sell! Claude Hopkins Advertising Headline Writing Master Course Make Your Words Sell Netwriting Masters Course Word Power - The Copywriters Thesaurus Need more ideas? Why not review out copywriting books   MENU Home What To Sell Setup Web Site Accept Payments Shopping Carts Start Affiliate Program Marketing Copywriting   Books Customer Service Books     Privacy    Terms and Conditions Copyright © 2001-2008, Answers 2000 Limited With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical. In Association With Amazon.com All trademarks are property of their respective owners. All third party content and adverts are copyright of their respective owners. Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.