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Copywriting: Books

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Here are some books about copywriting:

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
By Joseph Sugarman

imusti
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley & Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
By Nick Daniel

Released: 2015-10-15
Kindle Edition (141 pages)

The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
 
Product Description:

Earn Top Copywriting Dollars Writing for the Health Market



The health market is one of the most lucrative niches for copywriters - and it's growing fast. This book - written by a leading health copywriter - reveals dozens of proven strategies for writing health promotions that earn big revenue for your clients, and big royalties for you.

It's also packed with real examples, from dozens of successful promotions.

If you want to bring your copywriting to the next level, and earn top fees and royalties from the best clients in the business, you should read this book.

If you're earning less than $10,000 for writing a long-form sales letter, you should learn the strategies in this book.

If you've just started out, and need a fast-track to the top - you should devour this book from cover to cover.

Make $13,000 Writing Just One Sales Letter for the Health Market



The author, Nick Daniel, works for some of the biggest names in the business - including Agora, Dr. Sears (Primal Force) and The Healthy Back Institute.

His secrets…to finding copywriting success in the health market…writing direct mail copy that sells...and winning some of the biggest clients in the industry…are all in this book.

If you want to take your copywriting to the next level…increase your fees and royalties…and win contracts to write direct mail copy that sells... with top-paying clients…then this is the book you need.

In The Wealthy Health Copywriter Nick reveals:

- 14 little known secrets to writing extraordinary headlines for the health market...
- 6 health market sales strategies that work every time...
- Nick's B-E-S-T Headline Formula - for headlines which really sell...
- 6 common health copy mistakes and how to fix them...
- Direct and indirect headlines and when to use them...
- How to get the most out of interviewing your client...
- How to find and use case histories, clinical trials and research studies...
- Nick's 6 top health credibility hacks...
- How to use stories and similes to create gripping copy...
- …and much, much more...

Follow the copywriting advice in this book, and you can write great sales letters, and really make money writing, by increasing your copywriting fees and royalties in record time.

Whether you want to make money freelance writing, or work for an agency, this book will help you earn more by boosting the success of your sales letters and direct mail copy.

Higher Fees, More Royalties, Bigger Clients



The Wealthy Healthy Copywriter tells you exactly how to write a winning promotion that you can charge $13,000 or more for, and that will bring in thousands more in royalties...

Forget about paying thousands of dollars for online courses on direct mail marketing, direct mail copywriting, or writing sales letters that sell.

Everything you need is right here in this book.

Pretty soon, you’ll have top clients begging you to work with them.

What’s stopping you from bringing your copywriting and sales letters to the next level, and earning top fees and royalties from the best clients in the business?

Scroll to the top and click the Buy Now button.
This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
By Neville Medhora

Neville Medhora
Paperback (54 pages)

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
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Product Description:
Learn how to get what you want....
Learn how to increase conversion rates on anything....
Learn how to make it easier to write anything (using formulas and mind-hacks).

The information in this book has turned keystrokes from my fingers, into millions of dollars in sales.

Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.

This is an incredibly short book (about 54 pages) that you can read in one sitting. If this book gives you even one tip that increases the performance of your writing....(and keep in mind, writing is a skill you will keep your whole life)....then this will be a fantastic investment for yourself.

This information is laid out in the same way I made my famous KopywritingKourse. The structure of that course just naturally taught people how to write better in a logical and fun way.

This book is in the same format, except you can go over it anywhere (although watch the video KopywritingKourse for live examples).

I invite you to spend 45 minutes with me reading this book.

STEP 1.) Grab a beverage of your choice. I prefer a beer or tea when reading.
STEP 2.) Grab a notepad and pen before starting (for notes)
STEP 3.) Find a very comfortable place to sit and read this book.
STEP 4.) Begin absorbing these mind-hacks and formulas laid out in the book....and apply them to your own writing.

Enjoy the book, and please contact me if you have any questions before buying!
Neville Medhora :: NevMed@gmail.com :: 713.301.1546
Copywriting: Successful Writing for Design, Advertising and Marketing
By Mark Shaw

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Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
By Robert W. Bly

Brand: Holt Paperbacks
Released: 2006-04-04
Paperback (432 pages)

The Copywriter s Handbook: A Step-By-Step Guide To Writing Copy That Sells
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  • Used Book in Good Condition
Product Description:

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.
Among the tips revealed are
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy

The Copywriting Playbook: How To Make People Buy Your Sh*T, Even If You Suck At Selling
By Carlos Redlich-Galindo

CreateSpace Independent Publishing Platform
Paperback (104 pages)

The Copywriting Playbook: How To Make People Buy Your Sh*T, Even If You Suck At Selling
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Product Description:
If you're looking at this book, it's because you want to learn how to write words that transform into money. The truth is, most folks think writing the way your English teacher forced you to is the way you should write to persuade others. That's wrong. Dead wrong. In this book, you'll discover the proven and time-tested copywriting principles specifically designed for beginners just getting started. You'll also get access to swipe files and templates you can use to get rolling right away. This simple playbook will be your trusted guide as you go through the trenches of the direct-response marketing world.
The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
By Bond Halbert

CreateSpace Independent Publishing Platform
Paperback (118 pages)

The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
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Product Description:
WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing.  All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but...  All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy.  Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic.  The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake.  Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies.  If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will.  This simple to use formula is great for...  • Punching up your own copy • Smoothing out copy created using templates  • Cleaning up ads generated by copywriting software  Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.
Copywriting: A Beginner’s Guide On How To Write Creative Copy That Sells
By MR James Thomson

CreateSpace Independent Publishing Platform
Paperback (46 pages)

Copywriting: A Beginner’s Guide On How To Write Creative Copy That Sells
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Product Description:
Learn how to write outstanding copy Have you ever thought about a career in copywriting? Have you spent hours writing sales copy, only to experience it did not have the big sales impact you wished for? Inside Copywriting: A Beginner’s Guide On How To Write Creative Copy That Sells you will get an understanding of what copywriting really is and why it is a necessary skill to develop for anyone who wants to sell something. This book is written with the intention of giving you the tools you need to get started in a career of creative copywriting. It is also a useful resource for anyone who just want to know more about the creative process and get concrete tips on how to improve their own writing skills. This book will take you step-by-step through the process of creating copy that has the ability to grab the reader’s attention and turn it into a sale. You will learn the fundamentals that every copywriter should know when starting to write copy, and the most common mistakes beginners make when they first start out. In this book you will learn...
  • The basics of copywriting
  • Learn the different ad mediums and how you can customize your writing accordingly
  • How to best present your product's selling points to your prospective buyers
  • What are the different parts of the copywriting process and how to master them
  • The essential rules of copywriting
  • What are the most common mistakes and how to avoid them
  • and much more!
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley

imusti
Hardcover (320 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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  • Business & Money
  • Communications
Product Description:
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert
By Linc Bartlett

CreateSpace Independent Publishing Platform
Paperback (154 pages)

Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert
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Product Description:
A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer", you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot", and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!


   

 
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