 |
MerchantKit.com > Copywriting > Books
Here are some books about copywriting:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Joseph Sugarman
Wiley
Paperback (360 pages)
 | List Price: $21.95*
Lowest New Price: $13.40*
Lowest Used Price: $9.50*
Usually ships in 24 hours*
*(As of 14:41 Pacific 28 Jul 2010 More Info)
Click Here | - ISBN13: 9780470051245
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. |
|
By Steve Slaunwhite
Self-Counsel Press
Released: 2005-06-30
Paperback (231 pages)
 | List Price: $17.95*
Lowest New Price: $10.00*
Lowest Used Price: $7.99*
Usually ships in 24 hours*
*(As of 14:41 Pacific 28 Jul 2010 More Info)
Click Here | Product Description:
* Learn the secrets of freelance copywriting * Earn top income working from home * Put your creativity to use Corporations and agencies outsource most of their copywriting and need copywriters more than ever today—including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business. Topics covered include: * Deciding if copywriting is for you * Mastering basic copywriting techniques * Getting started in the business * Setting rates and quoting on assignments * Tapping into top markets * Effectively marketing your services * Managing your work, time, and money * Troubleshooting and getting help Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials. Start & Run a Copywriting Business will show you how to write copy your clients will love. The worksheets and checklists on the CD-Rom are included in MS Word and PDF formats for use on your Windows-based PC. |
|
By Mark Shaw
Laurence King Publishers
Paperback (216 pages)
 | List Price: $24.95*
Lowest New Price: $11.90*
Lowest Used Price: $11.90*
Usually ships in 24 hours*
*(As of 14:41 Pacific 28 Jul 2010 More Info)
Click Here | Product Description:
Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.
Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.
Leading industry talents from both the US and UK are interviewed major campaigns covering all areas of the industry are illustrated in color and examined in depth and exercises and tips aid in developing writing editing and presentation skills.
Revealing the secrets of this rapidly expanding profession Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing. |
|
By Milan D. Meeske
Wadsworth Publishing
Paperback (312 pages)
 | List Price: $144.95*
Lowest New Price: $58.87*
Lowest Used Price: $33.00*
Usually ships in 24 hours*
*(As of 14:41 Pacific 28 Jul 2010 More Info)
Click Here | Product Description:
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions. |
|
By Jon Wuebben
Encore Publishing
Hardcover (270 pages)
 | List Price: $19.95*
Lowest New Price: $12.53*
Lowest Used Price: $12.38*
Usually ships in 24 hours*
*(As of 14:41 Pacific 28 Jul 2010 More Info)
Click Here | Product Description:
Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage. Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today. Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way |
|
By Derek Franklin
CreateSpace
Paperback (218 pages)
 | List Price: $19.95*
Lowest New Price: $14.47*
Lowest Used Price: $19.50*
Usually ships in 24 hours*
*(As of 14:41 Pacific 28 Jul 2010 More Info)
Click Here | Product Description:
The quick and easy way to learn how to write copy (copywriting) that gets results. If you're tired of wasting your time on books that seem to take forever to get to the point, or contain a lot of fluff you could care less about, then you'll love this No Fluff Guide. It's packed full of the stuff you want - valuable ideas, tips, and resources - and none of fluff you don't! Here are just a few of the things you'll discover: * How To Collect Information * Getting To Know Your Reader * Tapping Into Emotions * Telling Stories * Connecting With Your Reader * Answering Objections * Removing Resistance * Crafting Headlines, Openings, Bullets, Guarantees * Writing For The Web * Using Audio/Video * Testing * Marketing Your Business * Improving Your Skills And a lot more... |
|
By Peter B. Orlik
Allyn & Bacon
Paperback (496 pages)
 | List Price: $112.60*
Lowest New Price: $59.90*
Lowest Used Price: $45.00*
Usually ships in 24 hours*
*(As of 14:41 Pacific 28 Jul 2010 More Info)
Click Here | Product Description:
Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to electronic media scripting with a depth of coverage unmatched by other texts, but without assuming any prior media writing, production, or advertising experience on the part of the reader. Return to PIC when completed. Thank you! |
|
By Susan Gunelius
Entrepreneur Press
Paperback (304 pages)
 | List Price: $21.95*
Lowest New Price: $11.00*
Lowest Used Price: $8.58*
Usually ships in 24 hours*
*(As of 14:41 Pacific 28 Jul 2010 More Info)
Click Here | Product Description:
Don't Just Say It - Sell it!
You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book-and read it twice!"
-Dean Reick, direct marketing copywriter, DirectCreative.com " ...Susan's warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf."
-Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius' book should be on every small business owner's bookshelf.”
-George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl |
|
By Gary Blake
Longman
Paperback (192 pages)
 | List Price: $10.95*
Lowest New Price: $4.25*
Lowest Used Price: $1.01*
Usually ships in 24 hours*
*(As of 14:41 Pacific 28 Jul 2010 More Info)
Click Here | Product Description:
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more. |
|
By Drew Eric Whitman
Career Press
Paperback (208 pages)
 | List Price: $14.99*
Lowest New Price: $9.46*
Lowest Used Price: $13.26*
Usually ships in 24 hours*
*(As of 14:41 Pacific 28 Jul 2010 More Info)
Click Here | Product Description:
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad business, including:
*60% of people read only your headline and what to do about it
*Captions under photos get 200% greater readership than non-headline copy
*Ads with sale prices draw 20% more attention
* To double your ad's attention-getting value, you must enlarge it 400%
*Four-color ads are up to 45% more effective than black and white
*Prices ending in "95" are less effective than those ending in "99"
*The psychology of size... page positioning... typefaces... pricing...social proof... and color
*How to make people believe what you say
*How to persuade people to respond
*Effective tricks for writing psychologically potent headlines
*What mistakes to avoid at all costs
*What you should always/never do in your ads
*Expert formulas, guidance, tips and strategies
*And much more. |
|
|
|
 |
|
|
 Home
What To Sell
Setup Web Site
Accept Payments
Shopping Carts
Start Affiliate Program
Marketing
Copywriting
 Books
Customer Service
Books
|
|
|
|
Privacy Terms and Conditions Advertising/Endorsements Disclosures
Copyright © 2001-2009, Answers 2000 Limited
With any business, it is up to the individual owner of said business to ensure
the success of the business. You may make more or less than any sample
figures or results that might be quoted on our web sites or other publications.
All business involves risk, and many businesses do not succeed.
Further, Answers 2000 Limited does NOT represent that any particular
individual or business is typical, or that any results or experiences
achieved by any particular individual/business is necessarily typical.
Disclosure:
Our company's websites' content (including this website's content) includes advertisements for
our own company's websites, products, and services,
and for other organization's websites, products, and services.
In the case of links to other organization's websites,
our company may receive a payment, (1) if you purchase products or services,
or (2) if you sign-up for third party offers, after following links from this website.
Unless specifically otherwise stated, information about other organization's products and services,
is based on information provided by that organization,
the product/service vendor, and/or publicly available information - and should
not be taken to mean that we have used the product/service in question.
Additionally, our company's websites contain some adverts which we are paid
to display, but whose content is not selected by us, such as Google AdSense ads. For more
detailed information, please see Advertising/Endorsements Disclosures
In Association With Amazon.com
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.
Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license.
All such pictures are provided for viewing purposes only and are not to be saved or downloaded.
All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.
|
|
|
