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Copywriting: Books

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Here are some books about copywriting:

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
By Joseph Sugarman

imusti
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley & Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
"The Wise Guy's" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.
By Anthony Policci

Anspach Media
Paperback (214 pages)

"The Wise Guy s" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can t Refuse.
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It takes a couple of "Wise Guys" to buck the system and deliver a book that shows you the exact methods of writing copy so effective, customers want you to literally take their money. It's hard to believe, but the words you choose and put into print have power. Incredible power. This book will teach you how to become intimately involved with that incredible power and able to use it to win over your audience. But you have to have a willingness to learn. And, as it's been said in places as great as the bible and as enlightening as Spiderman comics, "with great power comes great responsibility." Your responsibility is to use the secrets in this book to ethically sell more of your products and services, to craft marketing messages that get read and get clients to open up their fat wallets and hand over their cash or credit cards. Are you ready for that responsibility? In this book you'll discover... *The REAL Purpose of Copy *Why Certain Fonts Matter *What's TRULY Important To Your Customer *What The "Wise Guys" Profiling Process Is All About *How To Create Desire *Why Testing Matters *What The Most Important Element of Any Copy Is *Common Mistakes To Avoid In Your Copywriting Take action now...learn the tips, tricks and brilliant ways of writing copy so compelling, the only question a client asks is... "where have you been all my life?"
The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
By Nick Daniel

Released: 2015-10-15
Kindle Edition (141 pages)

The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
 
Product Description:

Earn Top Copywriting Dollars Writing for the Health Market



The health market is one of the most lucrative niches for copywriters - and it's growing fast. This book - written by a leading health copywriter - reveals dozens of proven strategies for writing health promotions that earn big revenue for your clients, and big royalties for you.

It's also packed with real examples, from dozens of successful promotions.

If you want to bring your copywriting to the next level, and earn top fees and royalties from the best clients in the business, you should read this book.

If you're earning less than $10,000 for writing a long-form sales letter, you should learn the strategies in this book.

If you've just started out, and need a fast-track to the top - you should devour this book from cover to cover.

Make $13,000 Writing Just One Sales Letter for the Health Market



The author, Nick Daniel, works for some of the biggest names in the business - including Agora, Dr. Sears (Primal Force) and The Healthy Back Institute.

His secrets…to finding copywriting success in the health market…writing direct mail copy that sells...and winning some of the biggest clients in the industry…are all in this book.

If you want to take your copywriting to the next level…increase your fees and royalties…and win contracts to write direct mail copy that sells... with top-paying clients…then this is the book you need.

In The Wealthy Health Copywriter Nick reveals:

- 14 little known secrets to writing extraordinary headlines for the health market...
- 6 health market sales strategies that work every time...
- Nick's B-E-S-T Headline Formula - for headlines which really sell...
- 6 common health copy mistakes and how to fix them...
- Direct and indirect headlines and when to use them...
- How to get the most out of interviewing your client...
- How to find and use case histories, clinical trials and research studies...
- Nick's 6 top health credibility hacks...
- How to use stories and similes to create gripping copy...
- …and much, much more...

Follow the copywriting advice in this book, and you can write great sales letters, and really make money writing, by increasing your copywriting fees and royalties in record time.

Whether you want to make money freelance writing, or work for an agency, this book will help you earn more by boosting the success of your sales letters and direct mail copy.

Higher Fees, More Royalties, Bigger Clients



The Wealthy Healthy Copywriter tells you exactly how to write a winning promotion that you can charge $13,000 or more for, and that will bring in thousands more in royalties...

Forget about paying thousands of dollars for online courses on direct mail marketing, direct mail copywriting, or writing sales letters that sell.

Everything you need is right here in this book.

Pretty soon, you’ll have top clients begging you to work with them.

What’s stopping you from bringing your copywriting and sales letters to the next level, and earning top fees and royalties from the best clients in the business?

Scroll to the top and click the Buy Now button.
This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
By Neville Medhora

Neville Medhora
Paperback (54 pages)

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
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Product Description:
Learn how to get what you want....
Learn how to increase conversion rates on anything....
Learn how to make it easier to write anything (using formulas and mind-hacks).

The information in this book has turned keystrokes from my fingers, into millions of dollars in sales.

Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.

This is an incredibly short book (about 54 pages) that you can read in one sitting. If this book gives you even one tip that increases the performance of your writing....(and keep in mind, writing is a skill you will keep your whole life)....then this will be a fantastic investment for yourself.

This information is laid out in the same way I made my famous KopywritingKourse. The structure of that course just naturally taught people how to write better in a logical and fun way.

This book is in the same format, except you can go over it anywhere (although watch the video KopywritingKourse for live examples).

I invite you to spend 45 minutes with me reading this book.

STEP 1.) Grab a beverage of your choice. I prefer a beer or tea when reading.
STEP 2.) Grab a notepad and pen before starting (for notes)
STEP 3.) Find a very comfortable place to sit and read this book.
STEP 4.) Begin absorbing these mind-hacks and formulas laid out in the book....and apply them to your own writing.

Enjoy the book, and please contact me if you have any questions before buying!
Neville Medhora :: NevMed@gmail.com :: 713.301.1546
The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
By Bond Halbert

CreateSpace Independent Publishing Platform
Paperback (118 pages)

The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
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Product Description:
WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing.  All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but...  All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy.  Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic.  The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake.  Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies.  If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will.  This simple to use formula is great for...  • Punching up your own copy • Smoothing out copy created using templates  • Cleaning up ads generated by copywriting software  Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.
Copywriting: Successful Writing for Design, Advertising and Marketing
By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!
By Doberman Dan

Doberman Dan
Released: 2014-06-26
Kindle Edition (58 pages)

The Rookie Copywriter s Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!
 
Product Description:
Yes, you really can make six figures (or more!) with little or no copywriting experience... and without chasing after clients!



In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.



This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.



Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country.



Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.



You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.



Who is Doberman Dan?



After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.
Copywriting: A Beginner's Blueprint: How To Write Amazing Copy That Compels Readers To Take Action Without Selling Your Soul
By Mr Adam Richards

CreateSpace Independent Publishing Platform
Paperback (56 pages)

Copywriting: A Beginner s Blueprint: How To Write Amazing Copy That Compels Readers To Take Action Without Selling Your Soul
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Product Description:

Copywriting: A Beginner's Blueprint

Ever thought of becoming a copywriter but didn't know where to start? Or maybe you have seconds thoughts about pursuing copywriting altogether? Then, this book is ideal for you. Keep reading... You are about to discover what copywriting is all about and how to go about it even if you are just starting and have no previous experience at all. In Copywriting: A Beginner's Blueprint: How To Write Amazing Copy That Compels Readers To Take Action Without Selling Your Soul you will learn what copywriting actually is and why you are leaving so much on the table, should you not learn such a skill. As a beginner copywriter you will have to cover a lot of ground before you are able to produce great copy. Fortunately, we will go through some MUST know things that everyone starting out their copywriting journey ought to know. Furthermore, you will learn some of the most common mistakes made by inexperienced copywriters and how to avoid them altogether. This way, you can fast forward the quality of your copy and get a head start among the rest of copywriters who are still doing these mistakes. Afterwards, we will go through the ABC's of copywriting and cover the basics so you can begin writing compelling copy on your own. You will find out the 5 commandments (as I like to call them) that should you adhere, will make sure that your copy is compelling and that it converts. Additionally, you will learn 5 copywriting rules that can literally make or break your copy, so you better stick by them or else the results might end up being disappointing. Finally, we will discuss about Copywriting Ethics. Although on its own cannot improve or lower the quality of your copy, is worth talking about, as it will define how your copywriting journey will unfold. So you better not leave this on lady luck.

Here Is A Preview Of What You Will Learn...

  • Copywriting 101: Understanding the Concept of Copywriting
  • What Every Beginner Copywriter Needs To Know
  • The 7 Most Common Mistakes Made By Inexperienced Copywriters - And How To Avoid Them
  • Copywriting Basics: The ABC's Of Writing Compelling Copy
  • Five Copywriting Rules That Can Make or Break Your Copy
  • Copywriting Ethics: Staying True To Your Values
The Copywriting Playbook: How To Make People Buy Your Sh*T, Even If You Suck At Selling
By Carlos Redlich-Galindo

CreateSpace Independent Publishing Platform
Paperback (104 pages)

The Copywriting Playbook: How To Make People Buy Your Sh*T, Even If You Suck At Selling
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Product Description:
If you're looking at this book, it's because you want to learn how to write words that transform into money. The truth is, most folks think writing the way your English teacher forced you to is the way you should write to persuade others. That's wrong. Dead wrong. In this book, you'll discover the proven and time-tested copywriting principles specifically designed for beginners just getting started. You'll also get access to swipe files and templates you can use to get rolling right away. This simple playbook will be your trusted guide as you go through the trenches of the direct-response marketing world.
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
By Robert W. Bly

Brand: Holt Paperbacks
Released: 2006-04-04
Paperback (432 pages)

The Copywriter s Handbook: A Step-By-Step Guide To Writing Copy That Sells
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  • Used Book in Good Condition
Product Description:

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.
Among the tips revealed are
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy



   

 
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