PowWeb Hosting - only $7.77/ month
 
 
 
 

 
Copywriting: Books

MerchantKit.com > Copywriting > Books

   
Here are some books about copywriting:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
By Jim Edwards

Author Academy Elite
Paperback (328 pages)

Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . .  No Matter What You Sell Or Who You Sell It To!
List Price: $19.99*
Lowest New Price: $14.00*
Lowest Used Price: $11.90*
Usually ships in 24 hours*
*(As of 01:46 Pacific 28 Feb 2020 More Info)


Click Here
Product Description:

What if you could sell anything to anyone?

Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.

Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you.

Whether you're a coach, author, "funnel hacker", e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future.

In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:
  • Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!
  • Fact #2: Poor Copywriting = Struggle forever and die poor!
Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.

This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)

If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you.

If you need to make more sales -- no matter what you sell or who you sell it to -- this book is for you.

Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
By Robert Bly

Bly, Robert W.
Released: 2006-04-04
Paperback (432 pages)

The Copywriter s Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
List Price: $22.99*
Lowest New Price: $7.99*
Lowest Used Price: $4.09*
Usually ships in 24 hours*
*(As of 01:46 Pacific 28 Feb 2020 More Info)


Click Here
  • Holt Paperbacks
Product Description:

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.

Among the tips revealed are:
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy

The Adweek Copywriting Handbook
By Joseph Sugarman

Wiley
Released: 2006-11-17
Paperback (368 pages)

The Adweek Copywriting Handbook
List Price: $24.00*
Lowest New Price: $1.99*
Lowest Used Price: $6.79*
Usually ships in 24 hours*
*(As of 01:46 Pacific 28 Feb 2020 More Info)


Click Here
  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley

Wiley
Hardcover (320 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
List Price: $25.00*
Lowest New Price: $12.56*
Lowest Used Price: $7.42*
Usually ships in 24 hours*
*(As of 01:46 Pacific 28 Feb 2020 More Info)


Click Here
  • Everybody Writes Your Go To Guide to Creating Ridiculously Good Content
Product Description:
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets ― like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content ― whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Contagious: Why Things Catch On
By Jonah Berger

Simon & Schuster
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
List Price: $17.00*
Lowest New Price: $5.34*
Lowest Used Price: $3.82*
Usually ships in 24 hours*
*(As of 01:46 Pacific 28 Feb 2020 More Info)


Click Here
  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Copywriting: Secret Formulas that Captivate Customers & Make You Money (Complete Series) (Business Writing that Sells, Branding, Marketing, Advertising Book 1)
By Next Money Publishing

Released: 2020-02-09
Kindle Edition (213 pages)

Copywriting: Secret Formulas that Captivate Customers & Make You Money (Complete Series) (Business Writing that Sells, Branding, Marketing, Advertising Book 1)
 
Product Description:

The importance of having the ability to craft compelling copy CANNOT be understated.


Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales.


The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells.


In this book, you will go from beginner to expert copywriter so you can start generating more success than you thought possible.


Don’t spend another minute losing money and customers because you don’t understand copywriting. Stop wasting time scouring the web and testing different strategies. The best and most proven methods are right here in this book!


This book is highly actionable, with step by step instructions and plenty of examples to get you learning these skills as fast as possible.


Here’s just a tiny fraction of all you will learn in this book:


✔ The only two reasons why people buy


✔ The 11 Psychological Triggers that cause people to make purchases, and how you can leverage them to generate sales


✔ The 8 hard-wired human desires that you NEED to understand if you want to write compelling copy


✔ Bonus marketing Power Words list to supercharge your writing easily


✔ Understanding the sales psychology of crafting phrases that will get customers to take action


✔ How to be more persuasive than you ever thought possible, even if you are an absolute beginner, or think your writing sucks


✔ Why conducting audience research can 10x your advertising results


✔ How to create authority, urgency and exclusivity around your product to get people to buy


✔How to get customers to know, like and trust your brand online


✔ How to use Pattern Interrupts to make your product or service to stick in the customer’s mind by breaking expectations


✔ Everything you need to know about cold email marketing - from exactly what to say in the first email, to why you need to follow up 6-10 times to maximize results


✔ 7 types of irresistible, PROVEN email headline formulas you can customize to your product or service


✔ Cold email templates that get massive response


✔ How to use the power of storytelling to captivate your audience and effectively sell your product or service


✔ The four reasons why you lose sales - and exactly how to overcome these obstacles


✔ The 5-step storytelling framework that works every time


✔ Exactly how to use the Problem, Agitate, Solution formula for massive results


✔ Exactly how and when to use the Desire/Hook, Solution formula


✔ And much, much more!


So what are you waiting for? Pick up a copy of Copywriting Secrets today and learn the secrets of crafting copy that SELLS! Click the BUY NOW button at the top of this page!


Copywriting 2020: The Complete Guide to Business Writing That Sells
By Huang Smith

Huang Smith
Audible Audiobook

Copywriting 2020: The Complete Guide to Business Writing That Sells
List Price: $14.95*
Lowest New Price: $12.99*
Usually ships in 1-2 business days*
*(As of 01:46 Pacific 28 Feb 2020 More Info)


Click Here
Product Description:

Do you know you can earn well as a copywriter? Copywriting is one of the most important skills of online marketing. The art and science of direct response copywriting is to convey words effectively that motivates people to buy something from you or to act specifically.

Copywriters are among the highest paid writers in the world. However, to become a truly competent and profitable text expert, you need to invest time and energy in learning the subject. To really make a name for yourself as a copywriter, you should invest in a copywriting course that gives you the intensive training you need to make a successful career

Apart from this, this audiobook contains proven steps and strategies for being an effective copywriter. The secrets of this book will help you start your career as a copywriter. It will introduce you to the basics of copywriting and also give you some insights into what to expect when you receive a copywriting job. 

The best copywriters in the world are learning more and more about their art. This book will help you catch up!

The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible
By Evaldo Albuquerque

Independently published
Paperback (91 pages)

The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible
List Price: $39.99*
Lowest New Price: $35.51*
Usually ships in 24 hours*
*(As of 01:46 Pacific 28 Feb 2020 More Info)


Click Here
Product Description:
The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales... No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience.That’s because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. If you’re a copywriter, marketer or entrepreneur, you’re about to discover a secret that could help you dominate your market, crush your competitors, and potentially add millions to your business and personal bank accounts.Advanced Praise for The 16-Word Sales Letter™ “This is the book I've been waiting for. For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it’s a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret.” —Bill Bonner, Founder of Agora. “It’s not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque’s “16 Word Sales Letter™” is such a strategy. I’m going to recommend this as a must-read to all my copywriting proteges.” —Mark Ford, best-selling author and chief growth strategist for Agora.“Evaldo is the world’s greatest copywriter you’ve never heard of. Why haven’t you heard of him? Because while others are selfpromoting ... heck, while they’re eating, sleeping and relaxing... he’s cranking out the next blockbuster. He never stops. He’s a 9-figure sales machine and our business’s secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you.” —Peter Coyne, founder of Paradigm Press, Agora Financial’s largest imprint. “I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations—I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It’s a must-read primer for anyone who writes sales copy…. Read this book—and learn from one of the best.” —Oren Klaff, best-selling author of Pitch Anything and Flip the Script “Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter™, reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world’s top copywriters. When asked at a recent seminar I gave what are the two best books I’ve ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter™ by Evaldo Albuquerque.” —Caleb O’Dowd, www.roitips.com
Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
By David Garfinkel

CreateSpace Independent Publishing Platform
Paperback (154 pages)

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
List Price: $12.99*
Lowest New Price: $12.99*
Lowest Used Price: $19.52*
Usually ships in 24 hours*
*(As of 01:46 Pacific 28 Feb 2020 More Info)


Click Here
Product Description:

In this book, you’ll learn how direct marketers shatter sales records with the written word.

Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process.

There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.

You’ll discover:

• How to build a powerful sales message that makes money
• Secrets of headlines that all but force prospects to read your message
• Easy shortcuts to creating profitable bullet points
• Negative optism: a revolutionary new way to create empathy with prospects
• Stories that boost sales—how to write them, step-by-step
• Insider secrets for “amping up” the emotional power of your copy
• How to put it all together to build trust in prospects and close the sale

Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.

Copywriting: Successful Writing for Design, Advertising and Marketing
By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
List Price: $24.95*
Lowest New Price: $6.57*
Lowest Used Price: $12.11*
Usually ships in 24 hours*
*(As of 01:46 Pacific 28 Feb 2020 More Info)


Click Here
  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.


   

 
MENU

Home

What To Sell
  Crafts
  Drop Shipping
  eBooks
  Membership Sites
  Software
  Web Hosting

Setup Web Site
  Domain Names
    Books
  Web Hosting
    Books
    Software
  Web Site Templates
  HTML Design
    Books
    Software
  Register Copyright

Accept Payments

Shopping Carts

Start Affiliate Program

Marketing
  Books
    Auctions & eBay
    Blog Marketing
    Email Marketing
    Press Releases
    SEO
    Viral Marketing

Copywriting
  Books

Customer Service
  Books

Books

PowWeb Hosting - $7.77/month!
 
PowWeb Hosting - Only $7.77 per month
 
 


 
 
 
Contact Us    Privacy    Terms and Conditions    Advertising/Endorsements Disclosures

Copyright © 2001-2018, Answers 2000 Limited

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
CERTAIN CONTENT THAT APPEARS ON THIS SITE,COMES FROM AMAZON EU S. r.l. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

In Association With Amazon.com
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In Association With Amazon.co.uk
Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
As an Amazon Associate, our company earns from qualifying purchases. Amazon, the Amazon logo, Endless, and the Endless logo are trademarks of Amazon.com, Inc. or its affiliates.



All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.

Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.