Copywriting: Books

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Here are some books about copywriting:

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
By Robert W. Bly

Holt Paperbacks
Released: 2006-04-04
Paperback (432 pages)

The Copywriter s Handbook: A Step-By-Step Guide To Writing Copy That Sells
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  • Holt Paperbacks
Product Description:

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.
Among the tips revealed are
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley

Wiley
Hardcover (320 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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  • Wiley
Product Description:
Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive.

Everybody Writes is a go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is, in fact, awriter.

If you have a web site, you are a publisher. If you are onsocial media, you are in marketing. And that means that we are allrelying on our words to carry our marketing messages. We are allwriters.

Yeah, but who cares about writing anymore? In a time-challengedworld dominated by short and snappy, by click-bait headlines andTwitter streams and Instagram feeds and gifs and video and Snapchatand YOLO and LOL and #tbt. . . does the idea of focusing on writingseem pedantic and ordinary?

Actually, writing matters more now, not less. Our online wordsare our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us lookstupid. It can make us seem fun, or warm, or competent, ortrustworthy. But it can also make us seem humdrum ordiscombobulated or flat-out boring.

That means you've got to choose words well, and write witheconomy and the style and honest empathy for your customers. And itmeans you put a new value on an often-overlooked skill in contentmarketing: How to write, and how to tell a true story really,really well. That's true whether you're writing a listicle or thewords on a Slideshare deck or the words you're reading right here,right now...

And so being able to communicate well in writing isn't justnice; it's necessity. And it's also the oft-overlooked cornerstoneof nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handleygives expert guidance and insight into the process and strategy ofcontent creation, production and publishing, with actionable how-toadvice designed to get results.

These lessons and rules apply across all of your online assets— like web pages, home page, landing pages, blogs, email,marketing offers, and on Facebook, Twitter, LinkedIn, and othersocial media. Ann deconstructs the strategy and delivers apractical approach to create ridiculously compelling and competentcontent. It's designed to be the go-to guide for anyone creating orpublishing any kind of online content — whether you're a bigbrand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How tohate writing less.)
  • Easy grammar and usage rules tailored for business in a fun,memorable way. (Enough to keep you looking sharp, but not too muchto overwhelm you.)
  • Giving your audience the gift of your true story, told well.Empathy and humanity and inspiration are key here, so the bookcovers that, too.
  • Best practices for creating credible, trustworthy contentsteeped in some time-honored rules of solid journalism. Becausepublishing content and talking directly to your customers is, atits heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kindsof content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the jobdone.

Traditional marketing techniques are no longer enough.Everybody Writes is a field guide for the smartestbusinesses who know that great content is the key to thriving inthis digital world.

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
By Neville Medhora

Neville Medhora
Paperback (54 pages)

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
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Product Description:
Learn how to get what you want....
Learn how to increase conversion rates on anything....
Learn how to make it easier to write anything (using formulas and mind-hacks).

The information in this book has turned keystrokes from my fingers, into millions of dollars in sales.

Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.

This is an incredibly short book (about 54 pages) that you can read in one sitting. If this book gives you even one tip that increases the performance of your writing....(and keep in mind, writing is a skill you will keep your whole life)....then this will be a fantastic investment for yourself.

This information is laid out in the same way I made my famous KopywritingKourse. The structure of that course just naturally taught people how to write better in a logical and fun way.

This book is in the same format, except you can go over it anywhere (although watch the video KopywritingKourse for live examples).

I invite you to spend 45 minutes with me reading this book.

STEP 1.) Grab a beverage of your choice. I prefer a beer or tea when reading.
STEP 2.) Grab a notepad and pen before starting (for notes)
STEP 3.) Find a very comfortable place to sit and read this book.
STEP 4.) Begin absorbing these mind-hacks and formulas laid out in the book....and apply them to your own writing.

Enjoy the book, and please contact me if you have any questions before buying!
Neville Medhora :: NevMed@gmail.com :: 713.301.1546
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
By Joseph Sugarman

John Wiley Sons
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Copywriting: Successful Writing for Design, Advertising and Marketing
By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
By Nick Daniel

Released: 2015-10-15
Kindle Edition (141 pages)

The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
 
Product Description:

Earn Top Copywriting Dollars Writing for the Health Market



The health market is one of the most lucrative niches for copywriters - and it's growing fast. This book - written by a leading health copywriter - reveals dozens of proven strategies for writing health promotions that earn big revenue for your clients, and big royalties for you.

It's also packed with real examples, from dozens of successful promotions.

If you want to bring your copywriting to the next level, and earn top fees and royalties from the best clients in the business, you should read this book.

If you're earning less than $10,000 for writing a long-form sales letter, you should learn the strategies in this book.

If you've just started out, and need a fast-track to the top - you should devour this book from cover to cover.

Make $13,000 Writing Just One Sales Letter for the Health Market



The author, Nick Daniel, works for some of the biggest names in the business - including Agora, Dr. Sears (Primal Force) and The Healthy Back Institute.

His secrets…to finding copywriting success in the health market…writing direct mail copy that sells...and winning some of the biggest clients in the industry…are all in this book.

If you want to take your copywriting to the next level…increase your fees and royalties…and win contracts to write direct mail copy that sells... with top-paying clients…then this is the book you need.

In The Wealthy Health Copywriter Nick reveals:

- 14 little known secrets to writing extraordinary headlines for the health market...
- 6 health market sales strategies that work every time...
- Nick's B-E-S-T Headline Formula - for headlines which really sell...
- 6 common health copy mistakes and how to fix them...
- Direct and indirect headlines and when to use them...
- How to get the most out of interviewing your client...
- How to find and use case histories, clinical trials and research studies...
- Nick's 6 top health credibility hacks...
- How to use stories and similes to create gripping copy...
- …and much, much more...

Follow the copywriting advice in this book, and you can write great sales letters, and really make money writing, by increasing your copywriting fees and royalties in record time.

Whether you want to make money freelance writing, or work for an agency, this book will help you earn more by boosting the success of your sales letters and direct mail copy.

Higher Fees, More Royalties, Bigger Clients



The Wealthy Healthy Copywriter tells you exactly how to write a winning promotion that you can charge $13,000 or more for, and that will bring in thousands more in royalties...

Forget about paying thousands of dollars for online courses on direct mail marketing, direct mail copywriting, or writing sales letters that sell.

Everything you need is right here in this book.

Pretty soon, you’ll have top clients begging you to work with them.

What’s stopping you from bringing your copywriting and sales letters to the next level, and earning top fees and royalties from the best clients in the business?

Scroll to the top and click the Buy Now button.
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
By Richard Bayan

imusti
Paperback (160 pages)

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
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  • McGraw-Hill
Product Description:

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Contagious: Why Things Catch On
By Jonah Berger

Berger Jonah
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
By David Garfinkel

CreateSpace Independent Publishing Platform
Paperback (154 pages)

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
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Product Description:

In this book, you’ll learn how direct marketers shatter sales records with the written word.

Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process.

There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.

You’ll discover:

• How to build a powerful sales message that makes money
• Secrets of headlines that all but force prospects to read your message
• Easy shortcuts to creating profitable bullet points
• Negative optism: a revolutionary new way to create empathy with prospects
• Stories that boost sales—how to write them, step-by-step
• Insider secrets for “amping up” the emotional power of your copy
• How to put it all together to build trust in prospects and close the sale

Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.

Copywriting: The High-Paid Content Writers Secrets About Powerful Copy That Sells And Generate Leads
By Federico Fort

Released: 2018-06-15
Kindle Edition (65 pages)

Copywriting: The High-Paid Content Writers Secrets About Powerful Copy That Sells And Generate Leads
 
Product Description:
Want to become a better blogger? Learn today super effective copywriting secrets to make your content shine brighter than you ever thought possible!

If you could hire four top copywriters to write your content, what would they do for you?
What are the tricks they’d use to engage more visitors… and get them to convert?

The best-known content marketers and thought leaders are always learning, and using this knowledge to create unique and powerful content that engage thousands of readers.

To find out, you could shell out well over $1000/hr and believe me... that’d be money well spent.

Imagine having to drive from your home to… somewhere.

How do you plan your trip? You can’t, right?
You need to know your destination first.
Writing great copy that sells is much the same.

Just like on a trip, visitors travel through your content towards a destination.

To get visitors to your desired destination, you have to ensure they know how sunny that destination is and how will your product or service improve their lives.

That’s why whenever you write, you’re appealing to someone’s emotions. This is absolutely the only way you will ever sell anything with your writing, ever.

As human beings, we have emotional reactions to all kinds of things. Some of the very common ones that trigger emotion are family, love, security, success, power, excitement, sex, and glory.

So what you need do know is how you can figure out which emotions and effective triggers your audience responds to and incorporate them into your copywriting.

Avoiding also the biggest mistakes not only makes your content more compelling; your confidence as a writer also grows and you can stop staring at a blank sheet.

So, why Copywriting is so important?

Content is king, good marketing copy attracts people, leads to engagement and converts people into customers. Copywriting can boost your sales, improve your market penetration and your margins.

Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition and I’m going to show you how.

Because Taking the time to find the right words can mean the difference between mediocre and great copywriting that converts more leads in hungry buyers.

Why is this book different?

There are lots of great courses on copywriting but this book is a copywriting master guide which allows you to learn and take your skills to the next level in an easy to follow system.

I will show you how to use your copywriting skills and use the best marketing tactics to get clients fast and skyrocket your sales with the most powerful sales-lead generation secrets of all time.

Here is what you will learn:

The business writing “rules” you should revel in breaking
Apply the power of emotional drivers, even when writing in a B2B environment
How to build trust and create empathy in prospects
Structure and write the best killer and compelling sales copy and use the power of words to generate more leads and sales
How to write powerful headlines and call to actions
How to “read your customers’ minds
How to write powerful stories step-by-step
The easily avoidable mistakes that are turning your customers off
More and more...

Who will benefit?

Aspiring novice copywriters wanting to master their skills as a real Master Copywriter
Small business owners, Entrepreneurs, Start-up companies and freelancers
Web designers seeking an extra revenue stream from existing clients
Anyone aspiring to reach new customers and improve sales conversion
Anyone who wants to use copywriting to make a six figure income working from home.

If you have a strong desire to be a great writer this course will really boost your business writing and Communication skills that will make you stand out.

What are you waiting for? Take action today and get your copy!


   

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