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MerchantKit.com > Marketing > Books > Auctions & eBay
| Marketing: Books: Auctions & eBay |
Here are some books about auction marketing:
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By Cliff Ennico
AMACOM
Paperback (308 pages)
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Selling on eBay has never been hotter. There are now almost 900,000 people using eBay as a part-time or full-time source of income. And while there is big money to be made selling merchandise on the site, it is also becoming more and more challenging for sellers to stand out from the crowd. Written by two e-Bay experts, "Marketing Your E-Bay Business" offers advice to eBay sellers on building a successful marketing plan by identifying their customers, determining what items will sell best for them on eBay, and using 'fear' and 'passion' marketing to reach those customers and induce them to buy. Cliff Ennico and Cindy Shebley will help readers market their eBay products and attract and keep customers. |
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By Steve Weber
Weber Books
Paperback (254 pages)
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With today's rocky economy and unsteady job market, there's never been a better time to earn extra cash online. And now there's a new book that guides you each step of the way: eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days.
Access the world's biggest marketplace, right from your own home. You'll learn how to:
- Register at eBay and PayPal
- Start part-time and expand your income when you're ready
- Find great inventory at low prices
- Auction to the highest bidder or sell at fixed prices.
- Identify niche markets for big profits
- Get tax deductions for your eBay home-based business
- Guard against scammers and rip-off artists
Starting a business on eBay is perhaps your fastest route to the American Dream. The payoff can be high, and the barriers to entry are low. The world's most popular online marketplace, eBay has millions of registered buyers waiting to do business with you. For less than $100 and very little risk, you can start an eBay venture with profit margins rivaling those of any business. Exactly how much money you earn depends mostly on how much effort you put into your new enterprise and how efficiently you operate it
In this new eBay guide, you'll see:
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CONTENTS
~ INTRODUCTION
How eBay works |Before you begin | Get more help
READY, SET, SELL!
Register your business | Sell your item | Build your listing | Nail down details | Plan your auction | Make a picture worth $1,000 | Take great eBay photos | Get specific | Write a top-notch item description | Sell like a pro | Price your item | The auction alternative: fixed prices | Upgrade your listings | The best time to list | Top 10 reasons your auction stinks | Use My eBay
PROFIT WITH A NICHE
Win with niche selling | Cash in on collectibles | Trust, but authenticate | How to recognize fake autographs
GET MORE GREAT INVENTORY
Find overlooked gems at estate sales | Live auctions | Get merchandise on eBay | Get merchandise on consignment | Become a trading assistant
EXPAND YOUR BUSINESS
Create your 'About Me' page | Cross-promotions | Open an eBay store | Set up shop | Promote your store | Why many would-be PowerSellers fail
PREVENT PROBLEM CUSTOMERS
Be a feedback fanatic | Keep a good reputation | Communicate with a packing slip | Leave feedback for buyers | Handle customers right | Unpaid item dis-putes | Prevent unpaid items | Work with PayPal | Set your payment preferences | Take payments
AVOID SCAMS AND FRAUD | Spot shady buyers | Recognize predators | Beware of hoax e-mails | Avoid drop-ship, wholesale scams | Recognize crooks and middlemen | Know a fake from the real McCoy
PACK IT UP, MOVE IT OUT
Ship efficiently | Communicate when you ship | Pare shipping costs to the bone | Sell Get It Fast Items | Handle delivery snafus | Print online postage | Organize your inventory
SQUEEZE MORE PROFITS
Get efficient with fulfillment software | Software for media sellers | Research prices wirelessly | Market research tools
STAY ON EBAY'S GOOD SIDE
More eBay rules | Prohibited and restricted items | More eBay no-nos | Stay on Uncle Sam's good side | Your business's legal structure | Local ordinances
MAKE FRIENDS, SELL MORE
Profit with stunts and gimmicks | Tag, you're it! | Get buzz | Making friends on MySpace | Communicate on MySpace | Work it good | MySpace best practices | Save time on MySpace | Network some more | Work the net | Marketing with widgets
GET YOUR OWN PLACE
Get involved | Master your domain | Build blocks | Bait search engines | Be dense | Lengthen your lease | Wait for results | Earn side revenue | Use social search | Get vertical
GET MORE FREE ADVERTISING
Bank articles | Avoid backfires | Get really simple | Protect your content | Blog for business | Discover blogs | Connect with readers | Value input | Get style | Get raw material | Write your posts
PAY FOR ADVERTISING
Use Google AdWords | Using adMarketplace, Clickriver | See the future of PPC |
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By Michael Miller
Que
Paperback (336 pages)
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Looking for "it"? That something different that will increase your eBay auction sale rates and selling prices? One of the most effective ways to generate more sales at high price-points is to create a more attractive, attention-getting auction listing. The easiest way to do this is through the use of templates that you can quickly populate with minimal effort and will maintain a style consistency across all of your auctions. eBay Auction Templates Starter Kit is a combination book/CD designed to help all levels of eBay sellers create better-looking eBay auction listings as quickly and easily as possible. The text describes how to use HTML to create sophisticated auction templates; the CD includes dozens of pre-designed templates that can be used as-is. If you're a little more ambitious, you'll also learn how to create great-looking auction listings using HTML. |
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By Janelle Elms & Amy Balsbaugh
McGraw-Hill Osborne Media
Paperback (224 pages)
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Click Here | - ISBN13: 9780072260915
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level. |
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By Marsha Collier
For Dummies
Paperback (384 pages)
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The gold standard for eBay users who want to get serious about sellingWant to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For Dummies. EBay superstar author Marsha Collier packs the fourth edition of her mega-selling book with everything you need to know, from how to tap the explosive power of social media for promoting your business to the very latest on eBay?s fees and payment structure, how to maintain your own customer service center, ways to build an audience, and much more. - Shows you how to lay the foundation for a business by setting up a store and reviews legal requirements and restrictions
- Helps you price and source your merchandise
- Explores how to attract an audience using social media through your own site
- Gives you a quick MBA in budgeting, money transactions, customer service, shipping, and more
- Offers insight on other sellers who have been successful on eBay and what you can learn from them
Kick-start your eBay business and get profitable with this must-have guide from eBay superstar Marsha Collier. |
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By Skip McGrath
Sterling
Paperback (320 pages)
 | List Price: $14.95*
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Over one million people list an item for sale on eBay every day—and 600,000 of these are professional full-time sellers. Now anyone with ambition and a dream can realize financial success on eBay. Whether readers are looking to be their own boss or launch a part-time business, eBay guru Skip McGrath walks them through a series of easy steps designed to generate income in less than a month. This practical guide reveals how to find products to sell, successfully compete in the crowded eBay marketplace, and optimize and grow one’s business. Three Weeks to eBay Profits offers instant answers to anyone who dreams of running this or her own business and realizing financial freedom. Skip McGrath is currently a Gold Level Power Seller on eBay. He has written seven books on eBay selling, including The eBay Power Seller’s Manual and The Complete eBay Marketing System. His Web site, www.auction-sellers-resource.com, is one of the most visited eBay-related sites on the Net. |
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By Dan W. Blacharski
Atlantic Publishing Company (FL)
Paperback (288 pages)
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This book is for those already operating on eBay who want to know how to make more money using online auctions. You will learn the secrets that have made a new breed of entrepreneurs very wealthy. Uncover closely guarded strategies for selling products like the pros on eBay. You will learn dozens of methods to automate your business including inventory, preventing fraud, payments, accounting, taxes, and fulfillment; learn new ways to find products and get positive feedback. This book contains marketing tricks that will help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy that really sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load. This is your resource guide for knowing just what products are in demand, how to attract lots of bids on every single auction, how to create stunning listings that grab attention, and how to bring back customers again and again. You can eliminate eBay headaches and drive bidders to your auction listings. Get started today and discover secrets for increasing your auction sales, customers, traffic, and much more! |
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By Dawn E. Reno
Wiley
Paperback (402 pages)
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A one-stop guide to buying and selling on the Internet.
According to Fortune magazine, eBay reports having over 900,000 products for sale in 1,086 categories. The site receives 140 million hits a week! But starting out, either as a seller or a buyer, can be challenging. The Unofficial Guide to eBay & Online Auctions offers step-by-step guidance on everything from reistering and setting up an account, to bidding, to avoiding "auction fever." This book shows you how to maximize your online experience with advice on:- The values and pitfalls of selling in online auctions
- How to choose the best online auction site
- The right and wrong ways of buying and selling at an online auction
- What to do if an item doesn't sell
- Online fraud--what to do if it happens and how to avoid it the next time
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By Hillary DePiano
Priced Nostalgia Press
Released: 2006-12-01
Paperback (80 pages)
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Set up like a traditional ledger, The Seller Ledger allows sellers to keep track of fees, profits, feedback, addresses, tracking information, shipping and handling costs and much more all in one place. Item information about your sales and auctions is only kept on eBay for 90 days so millions of sellers have found the value of keeping a hard copy of their records to minimize mistakes and for running a more efficient business in the world of internet e-commerce. Whether you are a Power Seller or just someone looking to sell enough to clean out your attic, the value of organizing all your eBay information in one place is immeasurable. Specifically designed for the online marketplace, it also includes ways to keep track of Non-Paying bidder alerts, returns, and other eBay procedures. With room for over 750 listings! |
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By Amy Joyner
Wiley
Hardcover (256 pages)
 | List Price: $22.95*
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Proven strategies and the latest selling tips from eBay's most elite merchants
With an estimated 200,000 people making a full-time living selling goods on eBay, and millions more earning a part-time income, it's clear that eBay can create some impressive profits for those who know what they're doing. The eBay Millionaire profiles 25 of eBay's elite Titanium Power Sellers-those who move more than $150,000 in goods every month-and reveals the secrets to their success. Author Amy Joyner reveals the fifty top lessons for profitably selling almost anything on eBay, from how to select the best mix of merchandise, ship goods, and keep customers happy to working with wholesalers, making the leap from part-time to full-time selling, and looking like a million-dollar business even if you're working from your kitchen table.
Amy Joyner (Greensboro, NC) is an award-winning reporter for the News & Record in Greensboro, North Carolina, who has been covering e-commerce and entrepreneurship for many years. She is the coauthor of Making Dough (0-471-43209-1) and has won awards for her writing from the Associated Press, North Carolina Press Association, and other organizations, as well as three Knight Center Fellowships for business, aviation security, and military reporting. |
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