Starting An Affiliate Program

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Affiliate programs can be a very effective way to promote your web site.

Basically the way that the work is you pay other sites a commission (often a percentage of sales) for driving traffic/sales to your site. The best part about this, is your affiliate marketing costs are entirely driven by results.

Some payment processors incorporate a feature for running an affiliate program (for payments that you process via their service).

If your payment processor doesn't provide affiliate features, you can use a third-party affiliate management service like Commission Junction or install an affiliate script on your web site.

I believe that you will probably get better results using a service like Commission Junction, because:
  1. They already have a large basis of affiliates, whereas if you have to do it yourself, you have to recruit affiliates yourself (and it's hard to recruit a lot).

  2. Many affiliates are not keen on joining an unknown affiliate program from an unknown vendor (you!), and instead prefer to join programs in networks such as Commission Junction because they know that tracking works properly and that they will get paid.

Related Web Sites

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