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MerchantKit.com > Marketing > Books
| Internet Marketing: Books |
In this section of our site we look at some Internet marketing books.
If you have a specific area of interest, please select from the following:
Here are the books:
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By David Meerman Scott
Wiley
Paperback (320 pages)
 | List Price: $19.95*
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Click Here | - ISBN13: 9780470547816
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. |
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By Carolyn Siegel
Houghton Mifflin Harcourt (HMH)
Hardcover (432 pages)
 | List Price: $151.95*
Lowest New Price: $79.96*
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Click Here | Product Description:
Siegel offers a comprehensive textbook - complemented by extensive online support - for the fastest growing section of the marketing curriculum. Complete integration of print and Web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities and new content is regularly updated by the author. Siegel's aim is to take advantage of the current lack of comprehensive, market focused product offerings in this area. "Internet Marketing" offers separate chapters on Legal and International e-marketing issues, B2C and B2B marketing models and on Implementing a Web Marketing Plan, including writing and designing of Web content. Most importantly, "Internet Marketing" has the strongest online support in the market with interactive marketing cases and other project-based learning activities for students, regular text content updates from the author and an on-line IRM focusing on teaching tips and content change management. The author writes both the IRM and test bank. |
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By Ward Hanson
South-Western College Pub
Hardcover (656 pages)
 | List Price: $188.95*
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Click Here | Product Description:
INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. |
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By Jason I. Miletsky
Course Technology
Paperback (644 pages)
 | List Price: $102.95*
Lowest New Price: $76.95*
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Click Here | Product Description:
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site. |
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By Michael Tasner
FT Press
Hardcover (256 pages)
 | List Price: $24.99*
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Click Here | - ISBN13: 9780137081097
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” --Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test “The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.” --Tony Hsieh, CEO of Zappos, author of Delivering Happiness “Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner’s book, learning his many easy-to-learn practical strategies, I’m ready to conquer the Internet. I strongly recommend this book.” --Joseph Sugarman, Chairman of BluBlocker Corporation, author of Advertising Secrets of the Written Word “This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!” --Brian Tracy, author of The Art of Closing the Sale “If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner’s book, Marketing in the Moment, then throw in the towel--game over!” --Joel Bauer, author, speaker, and mentor With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! -
Capitalizing on the new “content marketing”
The megashift from blogging to microblogging--and what it means to you -
A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more -
Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of -
Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online |
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By Corey Perlman
Wiley
Hardcover (208 pages)
 | List Price: $22.95*
Lowest New Price: $8.50*
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Click Here | - ISBN13: 9780470411599
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website. |
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