Marketing: Books: Blog Marketing

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Here are some books about blog marketing:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
By Passive Marketing

Released: 2015-09-01
Kindle Edition (71 pages)

How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
 
Product Description:
Neil launched http://passive.marketing in 2013 in an effort to document his journey from escaping the 9 to 5 grind to earning a full time living from the internet. 6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.

These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.

*Who was this book written for?*

This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.

*Who this book is not for:*

If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.
While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.

*Topics covered in this book:*

•Who Am I?
•Step 1: Picking A Niche
•Step 2: Keyword Research
•Step 3: Setting Up Your First Website
•Step 4: Writing Content For Your Website
•Step 5: Collecting Emails
•Step 6: Content Promotion]

You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.

Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
By Meera Kothand

Released: 2017-08-14
Kindle Edition (150 pages)

The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
 
Product Description:

Unlock Countless Content Ideas.  Sell Your Products And Services With Ease. Get Your Content to Work Harder For You.


Does any of this sound like you?

1. You NEVER know what to write

On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. You're always looking to fill a publishing queue.  

2. You chase after content trends

You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces.

3. Your content doesn’t have a strong link to the products or services you offer

You’re not sure how to create content to promote your products or services. 

If you’re nodding yes to any of the above, The 1- Hour Content Plan will help you generate COUNTLESS ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less. 


Here’s what’s packed in this how-to guide: 


  • Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again. 
  • 5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!) 
  • The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No “whishy-washy” ideas. No guessing. 
  • 8 MUST-NOT neglect elements that either make or break your blog posts and how to optimize each of them. 
  • The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content. 

Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas

You know exactly what to create, when and what results it’ll drive.

Your offers (paid and free) become SEDUCTIVE magnets of YES! that readers cannot resist.


Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence…

That’s the power of a content strategy and the promise behind the ‘One Hour Content Plan.’


Intrigued yet?

Then scroll to the top and click or tap "Buy Now".

Get your content to work harder for you with the One Hour Content Plan!

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley

Unknown
Released: 2014-09-02
Kindle Edition (301 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
 
Product Description:
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Starting a Successful Blog when you have NO CLUE!: 7 Steps to WordPress Bliss.... (Beginner Internet Marketing Series Book 2)
By Gundi Gabrielle

A SassyZenGirl Guide
Released: 2015-11-02
Kindle Edition (100 pages)

Starting a Successful Blog when you have NO CLUE!: 7 Steps to WordPress Bliss.... (Beginner Internet Marketing Series Book 2)
 
Product Description:

STEP-BY-STEP: A Proven, Easy-to-Follow System: How to Start a Blog from Scratch (Blogging for Beginners)




You have thought about starting a blog, but always put it off, because tech stuff really scares you?

You often wondered how top bloggers actually make money? - and what training they had to become successful?

Or you might be a freelancer / business owner trying to use the internet to spread the word about your products and services?

This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way….


Building a Foundation for Success




While some guides promise to get you started with a blog in under an hour - or even 5 minutes - the reality is quite different. Like with anything new there is a small learning curve and the occasional frustration.

Sure, you can rush through it and quickly set something up - without any design or features. But that’s probably not a good success strategy. This book is not about starting a “quickie” blog, but about building a solid foundation for long term success.

This includes advice from some of the most successful bloggers in the world, like the guys behind ProBlogger, CopyBlogger, Moz and BoostBlogTraffic who have generated a combined income of more than 50 Million Dollars through their blogs.


A well-thought-out Strategy will get you there a lot faster




Starting a successful blog is not just about learning the technical aspects. That is only the beginning - and even there your choices can make or break you, right from the start.

We will cover the different aspects you need to consider for each of the 7 Steps described in this book, including choosing a marketable domain name, a good hosting company, mailing list services - and monetizing strategies.

You will find that - with a few pointers - starting a successful blog is - by far - not as complicated as you might think. Though it will take more than just an hour…;-)


Thanks to an amazing software called WordPress, it has become very easy to start and manage a blog without paying expensive designers or learning complex “code”.


If you are comfy with MS Word, this will be a breeze…




More importantly, it will soon become fun to design your own site and update it yourself. You might even help others to start their blog….


This book follows a proven 7-Step formula with numerous screenshots to illustrate each step.
It will give you the tools to get started with your new blog in easy-to-understand language and provide you with a massive resource chapter for further training.


Here is what you will learn:



Step #1: Web Software - What is WordPress and why do most successful bloggers use it?

Step #2: Hosting - Finding a good home base for your blog

Step #3: Creating your Brand - Choosing and registering your domain name

Step #4: WordPress Set up: - A first look at your site & features

Step #5: Pick a Theme - Styling your site to awesomeness

Step #6: Plugins, Mailing Lists & Google Analytics - Turning your blog into a performance ninja

Step #7: Blogging & Marketing Training - Learning from the MASTERS


Would You Like To Know More?



Download now and learn how to start your blog today!

Scroll to the top of the page and select the BUY button.
Google SEO for Bloggers: Easy Search Engine Optimization and Website Marketing for Google Love
By Joseph Hogue

Efficient Alpha
Released: 2017-01-21
Kindle Edition (100 pages)

Google SEO for Bloggers: Easy Search Engine Optimization and Website Marketing for Google Love
 
Product Description:

The Step-by-Step SEO Process I used to Rank More than 1,700 Keywords on the First Page of Google Search


Want to know the secret to being successful as a blogger or in any business? Find out the part of the business that other entrepreneurs avoid and become a Rockstar to jump ahead of the competition.

Asking other bloggers about their strategies to rank on Google, I was amazed to hear from nearly everyone that they really hadn’t paid much attention to search engine optimization (SEO). Despite the fact that most depend on Google search for 60% or more of their blog traffic.

It’s the kind of aha! moment you get that rockets your business into the stratosphere!

How I put together a Google SEO process to triple my search traffic


I determined to learn everything I could about Google SEO and getting on the first page of the world’s largest search engine. I read all the SEO books and everything I could find about link building and website marketing. I put together an SEO process for every post I wrote and the results were astounding.

I tripled my Google search traffic over the next year and doubled my monthly blogging income. Best yet, using it frequently means I’ve perfected the process and now it takes very little time to rank a post on Google. While other bloggers waste their time with social media and begging their friends, I use this seo strategy and link building process for instant Google love every time.

This isn't a collection of SEO tricks but a detailed strategy from easy steps that draw visitors to the longer tactics that will rank your site. Laid out so even the beginner can easily understand.

This isn't just a blogging book. I've shared this SEO process with friends that use it for ecommerce sites and consulting businesses. Learning how to rank your website on Google is the best website marketing you'll ever do. It's free and will continue to bring you search traffic for as long as you own the website.

Stop paying for ads or hoping your website goes viral on social media. Start with this SEO process and you'll never have to worry about online traffic again!

8 SEO Strategies for Eye-Popping Search Traffic

Don’t fool yourself. You aren’t going to rank on Google with just any disorganized collection of SEO tricks from those other seo books. The top spot in Google search gets nearly a third of the clicks and competition is intense.

Getting to #1 and staying there means you’ll need to implement a complete process of on-page and off-page SEO that blows everyone else away!

I’m sharing my entire process to rank posts on Google, from how to find the keywords you can actually rank to the secret that triples my traffic and makes more money on each post. If you are serious about boosting your blog traffic, I mean really serious about learning how to make a blog rock and ready to do what other bloggers avoid, then don’t miss your chance at this Google SEO process.

It’s time to get the Google love you deserve. Let’s Do This!

In this book you’ll learn:


  • Why most bloggers don’t make money from Google search traffic and how to get the right visitors. (pg. 7)

  • 126 easy links you can get that boost traffic and search rankings. (pg. 47)

  • How to tell if you can rank on Google’s first page before you waste your time. (pg. 10)

  • The one SEO trick that nearly triples my traffic. (pg. 79)

  • What to do once you reach the first page of Google and how to stay there! (pg. 86)


I want you to be successful. I want you to see that it's possible to make money blogging. That's why I'm offering a 100% guarantee. If you don't like the book. If it doesn't help you boost your Google search traffic, return it for a full refund.

If you are serious about driving massive Google search traffic to your website, click buy now.

My Blog Traffic Sucks! 8 Simple Steps to Get 100,000 Blog Visitors without Working 8 Days a Week
By Steve Scott

Released: 2014-01-18
Kindle Edition (67 pages)

My Blog Traffic Sucks! 8 Simple Steps to Get 100,000 Blog Visitors without Working 8 Days a Week
 
Product Description:

Who Else Wants to Get 100,000 Visitors to Their Blog?


Tired of getting NO blog traffic? Hate when you write great posts that nobody reads? Want a REALISTIC, step-by-step plan for traffic generation?

Getting blog traffic doesn't have to be hard. The secret is to find what works and do more of that. In the guide "My Blog Traffic Sucks!" you'll get an eight-step blueprint that helps you generate your first 100,000 visitors.

You DON'T Need Hundreds of Free Traffic Tips!


You've probably come across books that offer HUNDREDS of blog traffic tips. My question is this: "How do you know where to start?"

Think of all the promotional strategies you’ve recently heard. You’ve probably been told to do:

Article marketing. Article syndication. Facebook. Facebook Ads. Twitter. Google +. Pinterest. LinkedIn. Google Ads. Banner Ads. Slideshare. Podcasting. Viral marketing. Blog post promotion. YouTube. Guest Posting. Re-Targeting. Networking. Solo ads. Ad Swaps. SEO. Link building. Forum marketing. Blog Commenting. Kindle publishing. Physical book publishing. Information products. Email list building.

Try to do all these things and you'll KILL your traffic generation efforts. You don't need dozens of ideas. Instead you need a free traffic strategy that's PROVEN to work!

Follow the 8 Step Plan for Getting 100,000 Blog Visitors


"My Blog Traffic Sucks!" details an easy-to-follow plan for getting quality visitors to your blog. The best part? You can easily do it with only 15 hours of work each week.

You'll learn how to:

  1. Understand the 4 habits of effective bloggers

  2. Design a MWR blog that converts traffic

  3. Network with top bloggers to build powerful alliances

  4. Write awesome (search engine optimized) content

  5. Execute a 7-step blog post promotion plan.

  6. Craft compelling guest blog posts that generate a flood of traffic

  7. Get results with Twitter in as little as 30 minutes a day

  8. Generate additional traffic using 6 BONUS strategies


Blog traffic can be systematized. Just follow these eight-steps and you'll be on your way to getting 100,000 visitors!

Would You Like To Know More?


Get started right away and get more blog traffic.

Scroll to the top of the page and select the 'buy button' now.
100 Content Marketing Tips: Learn How to Drive Thousands of Visitors to Your Blog
By Tamas Torok

Released: 2016-11-20
Kindle Edition (235 pages)

100 Content Marketing Tips: Learn How to Drive Thousands of Visitors to Your Blog
 
Product Description:
Most online marketers are determined to increase their content marketing efforts by creating even more content for their audience. Indeed, content marketing is playing an important part in online marketing.

Due to its popularity, there is a lot of noise going on about content marketing. A lot of people are publishing great content on many different aspects of the topic.

There are countless numbers of great tips on search engine optimization (SEO), email marketing, social media marketing and conversion optimization.

It’s quite overwhelming and feels like there are so many things you can try to improve your content marketing strategy.

There’s a lot of value packed into this book, but these tips aren’t here to overwhelm you. They are here to inspire and guide you to successfully take your content marketing to the next level.

Who This Book Is For?



This book is for bloggers, social media managers, content marketers and any other unmentioned professionals who are determined to grow their business with the power of content marketing.

It doesn’t matter if you just started building your content marketing strategy or you already have one. There are always new things to discover and room for further improvement.

What’s in it for me?



I’m giving you actionable marketing tips with step-by-step instructions on how to implement them, tools you can use and additional reading if you want to learn more. They cover the most crucial aspects of content marketing from increasing website traffic to conversion optimization. With this book you will:

  • Create a strong foundation for your blog

  • Learn about your niche and analyze competitors

  • Apply content writing tips that make people read and share your content

  • Discover new ways to get in touch with your audience

  • Get relevant organic traffic through search engine optimization

  • Receive more engagement and traffic from social media

  • Generate more leads and subscribers

  • Optimize conversion rates

  • Keep more people coming back to your website


  • What’s Inside?



    Content Creation Tips



    I’m sure you don’t want to spend time creating content no one wants to read. This chapter will help you figure out what content to write and gives you some tips on how to make them remarkable and shareable.

    Build your Network and Relationships



    Content marketing is about building meaningful relationships. I prepared some tips on efficiently building relationships with customers, partners and industry influencers.

    Social Media Marketing Tips



    This section will reveal a huge amount of actionable social media marketing tips. You will learn how to get followers on the main social media platforms and also how to drive more traffic to your blog.

    Search Engine Optimization (SEO)



    Search engine optimization is what every content marketer should keep in mind. This section consists of many white hat SEO tips that actually work. You will see step-by-step instructions on link building, on site SEO and keyword research to outrank your competitors and get more organic traffic to your website.

    Communities and Directories for Content Marketing



    Learn how to use content directories and other platforms as part of your content marketing strategy. This section will provide some tips on how to use new and old platforms to reach your target audience.

    Repurposing Content



    Your content can be transformed into many different formats. Tips will reveal how to use infographics, ebooks, email courses and other content formats to increase your website traffic and generate more leads.

    Conversion Optimization



    This chapter will help you find new ways to generate more leads and some hacks on how to improve the conversion rates of your opt-in forms.
    Content Marketing: How to Get 12 Months’ Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience Into Paying Customers
    By Alain Magnuson

    Released: 2018-05-29
    Kindle Edition

    Content Marketing: How to Get 12 Months’ Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience Into Paying  Customers
     
    Product Description:

    Inside you will find a full-proof system that will not only help you to determine the true focus of your blog but also how to be seen as an absolute authority in your field.


    You will also learn how to properly identify your audience to ensure you are giving them the content they want, not just in terms of usefulness, but in terms of true enjoyment so that you can be sure they will stick around to the very end of everything you write.

    When it comes to content marketing, there are countless books out there making countless claims, and here is another one. Content Marketing: How to Get 12 Months’ Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience Into Paying Customers The title of this book makes a very big claim, and don’t worry it isn’t hyperbolic or just a marketing ploy, you will find the tools you need to create the ideas you are looking for inside. The catch, however, is that you have to read through the book in order if you hope the system to be effective.

    If you currently can’t wring a conversion out of your blog, even when giving things away for free, then its likely not the blog that is a problem it’s the way you are presenting yourself and Content Marketing has you covered in that sense as well, you will learn how to ensure your reflection is an accurate reflection of who you are, or who you want your target audience to think you are. So, what are you waiting for?

    Take control of your financial future and buy this book today!

    Inside you will find:




    • The secret to creating content so good it feels transformative

    • Easy ways to learn everything you need to know about your target audience

    • A guaranteed system to brainstorm around 300 content ideas in one hour

    • The one simple thing anyone can do in order to be seen as an authority in any field

    • Little known places to find plenty of evergreen content

    • Simple steps to ensure your readers will make it all the way through your content, every time

    • And more…



    You Started Your Blog - Now What...? (Beginner Internet Marketing Series) (Volume 2)
    By Gundi Gabrielle

    CreateSpace Independent Publishing Platform
    Paperback (106 pages)

    You Started Your Blog - Now What...? (Beginner Internet Marketing Series) (Volume 2)
    List Price: $11.99*
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    Product Description:

    PLEASE NOTE: This book is written for COMPLETE BEGINNERS.

    Those that have just set up their first blog and are now struggling with the next steps and where to go from here. It was written in response to feedback I received from my first book, which teaches the technical set up to complete beginners. I noticed patterns of what people were struggling with - often just even deciding what topic to focus on - and how blogging works in general. This book will take you by the hand and guide you through the next steps - the solid, basic techniques that every successful blogger started with. There is no magic pill to suddenly attract thousands of followers - although there are a few techniques that can speed things up and we will cover them. Another area that is often underestimated is learning the WRITING STYLE OF BLOGGING, including how to format your posts. This book goes into detail and provides resources for further training as that is obviously not something you will learn overnight. We will also look at the characteristics of Viral blog posts, but - once again - don't expect a magic pill! Blogging is hard work and becoming a good blogger - a good blog writer - takes training and time, even if you are already experienced in writing. People read blogs differently than books and unless you adjust to that, you will have a hard time attracting an audience - no matter how experienced a writer you are. Finally, we wil go over the basic monetization strategies that are available to bloggers. If you are new to blogging and are willing to put in the necessary work - and do so consistently - this book will give you a good basic start and take out much of the confusion new bloggers face. Of course, blogging also involves the powerful marketing techniques of SEO and Social Media and they are discussed in depth in part 3 and 4 of this series. I have personally found Kindle Publishing to be another great way to grow a blog following quickly - faster than any other technique actually - and so it is included as part 5 of this series.

    Once again - if you are looking for advanced techniques, this book will not be for you - it is specifically aimed at beginners who have just started their first blog.

    __________________________________________

    STEP-BY-STEP: A Proven, Easy-to-Follow System for Taking your Blog form Zero to Successful

    You have started your blog, but don't know what to do next? You wonder how to attract readers and subscribers - and how to set up your blog for optimal conversion. You would also like to earn some money with your blog and promote your services and products. This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way….

    Building a Foundation for Success

    This is what we'll cover: YOUR FREE GIFT - How to pick a Marketable Name for your Blog CHAPTER 1 - Finding a Blog Topic that People Actually Want to Read... CHAPTER 2 - How to Find Viral Blog Post Ideas CHAPTER 3 - The Writing Style of Blogging CHAPTER 4 - How to Drive Traffic to your Blog CHAPTER 5 - How to convert traffic into Subscribers CHAPTER 6 - How to Make Money with Your Blog BONUS Chapter - How to Become a Travel Blogger

    Would You Like To Know More?

    Download now and start your blog on a path to success! Scroll to the top of the page and select the BUY button.

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