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Marketing: Books: Blog Marketing

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Here are some books about blog marketing:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

You Started a Blog - Now What.?: 6 Steps to Growing an Audience, Writing Viral Blog Posts & Monetizing your Blog (Beginner Internet Marketing Series Book 3)
By Gundi Gabrielle

Released: 2017-02-04
Kindle Edition (106 pages)

You Started a Blog - Now What.?: 6 Steps to Growing an Audience, Writing Viral Blog Posts & Monetizing your Blog (Beginner Internet Marketing Series Book 3)
 
Product Description:

PLEASE NOTE: This book is written for COMPLETE BEGINNERS.



Those that have just set up their first blog and are now struggling with the next steps and where to go from here.

It was written in response to feedback I received from my first book, which teaches the technical set up to complete beginners.

I noticed patterns of what people were struggling with - often just even deciding what topic to focus on - and how blogging works in general.

This book will take you by the hand and guide you through the next steps - the solid, basic techniques that every successful blogger started with.

If you are looking for advanced techniques, this book will not be for you! - It is meant for Beginners.




There is no magic pill to suddenly attract thousands of followers - although there are a few techniques that can speed things up and we will cover them.

Another area that is often underestimated is learning the WRITING STYLE OF BLOGGING, including how to format your posts.

This book goes into detail and provides resources for further training as that is obviously not something you will learn overnight.

We will also look at the characteristics of Viral blog posts, but - once again - don't expect a magic pill!

Blogging is hard work and becoming a good blogger - a good blog writer - takes training and time, even if you are already experienced in writing.

People read blogs differently than books and unless you adjust to that, you will have a hard time attracting an audience - no matter how experienced a writer you are.

Finally, we wil go over the basic monetization strategies that are available to bloggers.

If you are new to blogging and are willing to put in the necessary work - and do so consistently - this book will give you a good basic start and take out much of the confusion new bloggers face.

Of course, blogging also involves the powerful marketing techniques of SEO and Social Media and they are discussed in depth in part 3 and 4 of this series.

I have personally found Kindle Publishing to be another great way to grow a blog following quickly - faster than any other technique actually - and so it is included as part 5 of this series.



Once again - if you are looking for advanced techniques, this book will not be for you - it is specifically aimed at beginners who have just started their first blog.



__________________________________________

STEP-BY-STEP: A Proven, Easy-to-Follow System for Taking your Blog form Zero to Successful




You have started your blog, but don't know what to do next?

You wonder how to attract readers and subscribers - and how to set up your blog for optimal conversion.

You would also like to earn some money with your blog and promote your services and products.

This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way….


Building a Foundation for Success



This is what we'll cover:

YOUR FREE GIFT - How to pick a Marketable Name for your Blog

CHAPTER 1 - Finding a Blog Topic that People Actually Want to Read...

CHAPTER 2 - How to Find Viral Blog Post Ideas

CHAPTER 3 - The Writing Style of Blogging

CHAPTER 4 - How to Drive Traffic to your Blog

CHAPTER 5 - How to convert traffic into Subscribers

CHAPTER 6 - How to Make Money with Your Blog

BONUS Chapter - How to Become a Travel Blogger

Would You Like To Know More?



Download now and start your blog on a path to success!

Scroll to the top of the page and select the BUY button.
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
By Meera Kothand

Released: 2017-08-14
Kindle Edition (108 pages)

The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
 
Product Description:

Unlock Countless Content Ideas.  Sell Your Products And Services With Ease. Get Your Content to Work Harder For You.


Does any of this sound like you?

1. You NEVER know what to write

On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. You're always looking to fill a publishing queue.  

2. You chase after content trends

You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces.

3. Your content doesn’t have a strong link to the products or services you offer

You’re not sure how to create content to promote your products or services. 

If you’re nodding yes to any of the above, The 1- Hour Content Plan will help you generate COUNTLESS ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less. 


Here’s what’s packed in this how-to guide: 


  • Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again. 
  • 5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!) 
  • The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No “whishy-washy” ideas. No guessing. 
  • 8 MUST-NOT neglect elements that either make or break your blog posts and how to optimize each of them. 
  • The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content. 

Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas

You know exactly what to create, when and what results it’ll drive.

Your offers (paid and free) become SEDUCTIVE magnets of YES! that readers cannot resist.


Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence…

That’s the power of a content strategy and the promise behind the ‘One Hour Content Plan.’


Intrigued yet?

Then scroll to the top and click or tap "Buy Now".

Get your content to work harder for you with the One Hour Content Plan!

Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results
By Jeremy Wright

McGraw-Hill Education
Hardcover (336 pages)

Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results
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Product Description:

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

-- John Battelle, Business 2.0

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
List Price: $24.00*
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
By Brian Halligan

Wiley
Released: 2014-08-25
Paperback (224 pages)

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
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  • Wiley
Product Description:
Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

My Blog Traffic Sucks! 8 Simple Steps to Get 100,000 Blog Visitors without Working 8 Days a Week
By Steve Scott

Released: 2014-01-18
Kindle Edition (67 pages)

My Blog Traffic Sucks! 8 Simple Steps to Get 100,000 Blog Visitors without Working 8 Days a Week
 
Product Description:

Who Else Wants to Get 100,000 Visitors to Their Blog?


Tired of getting NO blog traffic? Hate when you write great posts that nobody reads? Want a REALISTIC, step-by-step plan for traffic generation?

Getting blog traffic doesn't have to be hard. The secret is to find what works and do more of that. In the guide "My Blog Traffic Sucks!" you'll get an eight-step blueprint that helps you generate your first 100,000 visitors.

You DON'T Need Hundreds of Free Traffic Tips!


You've probably come across books that offer HUNDREDS of blog traffic tips. My question is this: "How do you know where to start?"

Think of all the promotional strategies you’ve recently heard. You’ve probably been told to do:

Article marketing. Article syndication. Facebook. Facebook Ads. Twitter. Google +. Pinterest. LinkedIn. Google Ads. Banner Ads. Slideshare. Podcasting. Viral marketing. Blog post promotion. YouTube. Guest Posting. Re-Targeting. Networking. Solo ads. Ad Swaps. SEO. Link building. Forum marketing. Blog Commenting. Kindle publishing. Physical book publishing. Information products. Email list building.

Try to do all these things and you'll KILL your traffic generation efforts. You don't need dozens of ideas. Instead you need a free traffic strategy that's PROVEN to work!

Follow the 8 Step Plan for Getting 100,000 Blog Visitors


"My Blog Traffic Sucks!" details an easy-to-follow plan for getting quality visitors to your blog. The best part? You can easily do it with only 15 hours of work each week.

You'll learn how to:

  1. Understand the 4 habits of effective bloggers

  2. Design a MWR blog that converts traffic

  3. Network with top bloggers to build powerful alliances

  4. Write awesome (search engine optimized) content

  5. Execute a 7-step blog post promotion plan.

  6. Craft compelling guest blog posts that generate a flood of traffic

  7. Get results with Twitter in as little as 30 minutes a day

  8. Generate additional traffic using 6 BONUS strategies


Blog traffic can be systematized. Just follow these eight-steps and you'll be on your way to getting 100,000 visitors!

Would You Like To Know More?


Get started right away and get more blog traffic.

Scroll to the top of the page and select the 'buy button' now.
Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul
By Meera Kothand

Released: 2018-03-28
Kindle Edition (151 pages)

Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul
 
Product Description:

What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?

What if you never had to chase or wonder where the next sale of your digital product is going to come from?

What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again…

Nodding YES?

Your First 100 will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans.

Brand loyalty isn’t just for the big brands. Your First 100 will show you how you can tap into the exact loyalty recipe as an online business and brand selling digital products. 

Here’s what’s packed in this how-to guide: 

  • How to be TOP OF MIND every single time your ideal customer is ready to buy
  • The 4C formula to writing emails that hook 
  • That ONE thing you need to get from your ideal customer (without this, the ASK gets so much harder)
  • A DEAD SIMPLE way to structure your offers so that your customers keep coming back for more
  • How the 5P Touch Framework will help you burn a single brand footprint into all interactions your audience has with your business (and why you need ALL 5!) 
  • How you can QUICKLY turn your ideal customer into a buyer and then a loyal, raving fan

In Your First 100, you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product–based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans.

Imagine for a minute how your business would change if you never had to worry about where the next sale of your digital product is going to come from…

Your offers (paid and free) become seductive magnets of YES! that your audience can’t resist.

Your audience is sold on whatever you put on sale because it’s from YOU and they want it.

Every core area in your business is intentional and works toward creating a brand experience that attracts your tribe—your repeat customers and loyal, raving fans.

That’s the power of the process and promise behind Your First 100.

Intrigued yet?

Then scroll to the top and click or tap “Buy Now.”


Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses
By Alex Nkenchor Uwajeh

Released: 2016-08-11
Kindle Edition (66 pages)

Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses
 
Product Description:
Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers.
The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.
You can use the social media service to streamline your social marketing campaigns and increase your visibility across a broad range of social channels easily, including Facebook, Twitter, LinkedIn, Google Plus, Instagram, SnapChat, YouTube, and many others.
If you can get it right, chances are your business will reap the rewards in the form of a huge spike in sales.

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BLOG MARKETING: 26 Top Marketing Ideas for Your Blog (Business Blogging Series Book 5)
By Kaye Dennan

InfoEbooksOnline
Released: 2014-08-12
Kindle Edition (35 pages)

BLOG MARKETING: 26 Top Marketing Ideas for Your Blog (Business Blogging Series Book 5)
 
Product Description:
Blogging for business is one of those tasks that you need to give attention to. Nobody wants to visit a blog and find that there is nothing of interest or value. When you have spent time putting an interesting and exciting blog together don't let it just sit there in the clouds.

Learn how to market your blog and gain the attention of readers and more importantly customers. When you know how to write an interesting blog and how to market it properly the whole exercise is much more satisfying.

Here are 26 ideas to consider for marketing your blog and increasing traffic to your website.

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