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Marketing: Books: Blog Marketing

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Here are some books about blog marketing:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley

Wiley
Hardcover (320 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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  • Wiley
Product Description:
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
By Meera Kothand

Released: 2017-08-14
Kindle Edition (150 pages)

The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
 
Product Description:

Unlock Countless Content Ideas.  Sell Your Products And Services With Ease. Get Your Content to Work Harder For You.


Does any of this sound like you?

1. You NEVER know what to write

On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. You're always looking to fill a publishing queue.  

2. You chase after content trends

You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces.

3. Your content doesn’t have a strong link to the products or services you offer

You’re not sure how to create content to promote your products or services. 

If you’re nodding yes to any of the above, The 1- Hour Content Plan will help you generate COUNTLESS ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less. 


Here’s what’s packed in this how-to guide: 


  • Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again. 
  • 5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!) 
  • The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No “whishy-washy” ideas. No guessing. 
  • 8 MUST-NOT neglect elements that either make or break your blog posts and how to optimize each of them. 
  • The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content. 

Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas

You know exactly what to create, when and what results it’ll drive.

Your offers (paid and free) become SEDUCTIVE magnets of YES! that readers cannot resist.


Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence…

That’s the power of a content strategy and the promise behind the ‘One Hour Content Plan.’


Intrigued yet?

Then scroll to the top and click or tap "Buy Now".

Get your content to work harder for you with the One Hour Content Plan!

How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
By Passive Marketing

Released: 2015-09-01
Kindle Edition (71 pages)

How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
 
Product Description:
Neil launched http://passive.marketing in 2013 in an effort to document his journey from escaping the 9 to 5 grind to earning a full time living from the internet. 6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.

These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.

*Who was this book written for?*

This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.

*Who this book is not for:*

If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.
While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.

*Topics covered in this book:*

•Who Am I?
•Step 1: Picking A Niche
•Step 2: Keyword Research
•Step 3: Setting Up Your First Website
•Step 4: Writing Content For Your Website
•Step 5: Collecting Emails
•Step 6: Content Promotion]

You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.

Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.
Social Media Marketing Blog Planner (Social Media Marketing Planner)
By Journal Spark

Independently published
Paperback (118 pages)

Social Media Marketing Blog Planner (Social Media Marketing Planner)
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Finally a Complete Blogging Planner System that will help you gain clarity and achieve success.

It’s not your fault! Life sometimes gets in the way. With so much going on, it is easy to get off track and lose focus.

We at Journal Spark totally get it. That is why we developed this year long Blogging business Planner System that will help you regain focus and clarity to get your message out to the world, for your best year ever!

This monthly planner is perfect for helping reduce overwhelm by knowing exactly what you should be working on and prompting you to plan wha is next.

Just follow our 14 monthly repeatable planning prompts sections, which include:

  • Monthly Overview

  • Design Checklist Content Plan

  • Marketing Progress Reports

  • Monthly Goals

  • Monetization Goals

  • Guest Post Planning

  • This planner is flexible because it relies on the specific month and not dates. This allows you to start planner exactly where you are today,anytime of year. A perfect tool for blogs and vlogs covering for food, fashion, travel and everything in between.

    Stop making goals and rely on a monthly SYSTEM to achieve success!

    Perfectly sized at 8" x 10" with a high-quality paper. A full year journal no matter which month you start with. 118 pages

    Release some of that stress. Scroll to the top of the page and click BUY NOW!
    Starting a Successful Blog when you have NO CLUE! - 7 Steps to WordPress Bliss... (Beginner Internet Marketing) (Volume 1)
    By G. Gabrielle

    CreateSpace Independent Publishing Platform
    Paperback (95 pages)

    Starting a Successful Blog when you have NO CLUE! - 7 Steps to WordPress Bliss... (Beginner Internet Marketing) (Volume 1)
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    Product Description:

    STEP-BY-STEP: A Proven, Easy-to-Follow System for Starting a Blog from Scratch

    You have great info to share and need a platform to reach as many people as possible? You are running a business and are looking to increase traffic to your website?You are looking to blogging as an income source?If any of this rings true, this book is for you!It will give you the tools to get started in easy-to-understand language. Plenty of pictures to illustrate each step, as well as a massive resource chapter for further training.

    Start Blogging Today....

    Starting a WordPress blog is easy and does not require any tech knowledge or experience with web design, html, css, etc. This proven 7-Step formula will get you started quickly and efficiently. In addition, you will learn what it takes to become a successful blogger and how to best hone your skills and monetize your blog.Step #1: Web Software - What is WordPress and why do most successful bloggers use it?Step #2: Hosting - Finding a good home base for your blogStep #3: Creating your Brand - Choosing and registering your domain nameStep #4: WordPress Set up: A first look at your site & featuresStep #5: Pick a Theme - Styling your site to awesomenessStep #6: Plugins, Mailing Lists & Google Analytics - Turning your blog into a performance ninjaStep #7: Blogging & Marketing Training - Learning from the MASTERS

    Would You Like To Know More?

    Download now and start your blog today!Scroll to the top of the page and select the "buy" button.
    SEO 2019: Learn search engine optimization with smart internet marketing strategies
    By Adam Clarke

    Unknown
    Released: 2014-09-09
    Kindle Edition (229 pages)

    SEO 2019: Learn search engine optimization with smart internet marketing strategies
     
    Product Description:

    Learn SEO strategies to rank at the top of Google with SEO 2019, from beginner to advanced!


    EXPANDED & UPDATED - NOVEMBER, 2018

    No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...

    Most of the search engine optimization advice on the Internet is wrong!


    If you've browsed through search engine optimization advice online, you may have noticed two things:

    - Most SEO advice is outdated or just dead-wrong.
    - Google's constant updates have made many popular SEO optimization strategies useless.

    Why is this so? Google are constantly evolving. Some recent changes:

    1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."
    2. July, 2018 - Google announce's Speakable markup, making it easier than ever to target voice search results.
    3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.
    4. January, 2018 - Google announces their "Speed Update" rolling out July, 2018—targeting sites with slow mobile load speeds.

    SEO 2018 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

    Discover powerful link building techniques experts use to get top rankings


    Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.

    You will also discover:


    1. Important SEO concepts, from beginner to advanced.
    2. Sneaky tricks to get local businesses ranking high with local SEO.
    3. The inner workings of Google’s algorithm and how it calculates the search results.
    4. How to find “money” keywords that will send customers to your site.
    5. Basic and advanced link building strategies for pushing your rankings up higher.
    6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
    7. How to use social media and web analytics to multiply your results.

    Sidestep Google search engine updates in 2019


    Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

    - The inner mechanics of Google's algorithm, and how to rank your site at the top.
    - Recent Google updates—Google's Medic Update, Speakable markup, Google's Mobile First Index, Google Speed update, Google Hawk update, Accelerated Mobile Pages, and more...
    - Potential changes coming up in 2019.
    - How to safe-guard against penalties in 2019 and beyond.
    - How to recover from Google penalties.

    And read the special bonus chapter on pay-per-click advertising


    In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.

    One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!
    You Started a Blog - Now What....?: 6 Steps to Growing an Audience, Writing Viral Blog Posts & Monetizing your Blog (Beginner Internet Marketing Series Book 2)
    By Gundi Gabrielle

    Released: 2017-02-04
    Kindle Edition (110 pages)

    You Started a Blog - Now What....?: 6 Steps to Growing an Audience, Writing Viral Blog Posts & Monetizing your Blog (Beginner Internet Marketing Series Book 2)
     
    Product Description:

    PLEASE NOTE: This book is written for COMPLETE BEGINNERS.



    Those that have just set up their first blog and are now struggling with the next steps and where to go from here.

    It was written in response to feedback I received from my first book, which teaches the technical set up to complete beginners.

    I noticed patterns of what people were struggling with - often just even deciding what topic to focus on - and how blogging works in general.

    This book will take you by the hand and guide you through the next steps - the solid, basic techniques that every successful blogger started with.

    If you are looking for advanced techniques, this book will not be for you! - It is meant for Beginners.




    There is no magic pill to suddenly attract thousands of followers - although there are a few techniques that can speed things up and we will cover them.

    Another area that is often underestimated is learning the WRITING STYLE OF BLOGGING, including how to format your posts.

    This book goes into detail and provides resources for further training as that is obviously not something you will learn overnight.

    We will also look at the characteristics of Viral blog posts, but - once again - don't expect a magic pill!

    Blogging is hard work and becoming a good blogger - a good blog writer - takes training and time, even if you are already experienced in writing.

    People read blogs differently than books and unless you adjust to that, you will have a hard time attracting an audience - no matter how experienced a writer you are.

    Finally, we wil go over the basic monetization strategies that are available to bloggers.

    If you are new to blogging and are willing to put in the necessary work - and do so consistently - this book will give you a good basic start and take out much of the confusion new bloggers face.

    Of course, blogging also involves the powerful marketing techniques of SEO and Social Media and they are discussed in depth in part 3 and 4 of this series.

    I have personally found Kindle Publishing to be another great way to grow a blog following quickly - faster than any other technique actually - and so it is included as part 5 of this series.



    Once again - if you are looking for advanced techniques, this book will not be for you - it is specifically aimed at beginners who have just started their first blog.



    __________________________________________

    STEP-BY-STEP: A Proven, Easy-to-Follow System for Taking your Blog form Zero to Successful




    You have started your blog, but don't know what to do next?

    You wonder how to attract readers and subscribers - and how to set up your blog for optimal conversion.

    You would also like to earn some money with your blog and promote your services and products.

    This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way….


    Building a Foundation for Success



    This is what we'll cover:

    YOUR FREE GIFT - How to pick a Marketable Name for your Blog

    CHAPTER 1 - Finding a Blog Topic that People Actually Want to Read...

    CHAPTER 2 - How to Find Viral Blog Post Ideas

    CHAPTER 3 - The Writing Style of Blogging

    CHAPTER 4 - How to Drive Traffic to your Blog

    CHAPTER 5 - How to convert traffic into Subscribers

    CHAPTER 6 - How to Make Money with Your Blog

    BONUS Chapter - How to Become a Travel Blogger

    Would You Like To Know More?



    Download now and start your blog on a path to success!

    Scroll to the top of the page and select the BUY button.
    How To Self-Publish and Really Make Money Selling Your Book on Amazon with Kindle eBook Marketing Tactics, Facebook, Twitter, and Blog Marketing Techniques: The Essential Author Success Guide
    By WorkNine Publications

    Released: 2013-04-24
    Kindle Edition (47 pages)

    How To Self-Publish and Really Make Money Selling Your Book on Amazon with Kindle eBook Marketing Tactics, Facebook, Twitter, and Blog Marketing Techniques: The Essential Author Success Guide
     
    Product Description:


    Successful Self-Publishing Has Never Been This Easy Before!


    ***The Ultimate Guide To Publishing On Kindle And Really Making Money***

    This book shows you everything you need to know about publishing your e-book on Kindle and actually earning a profit. There are several books that claim to help you become a successful self-publisher, but all of those books have one thing in common. None of them actually show you how to effectively market your e-book to make the sales and create a substantial profit. That’s what this book is all about!

    ***The Truth About Self Publishing On Amazon and What You Need To Know***

    The Essential Author Success Guide shows you everything you need to know to self-publish your e-book properly and gives you easy to follow marketing techniques to increase your sales and drive real revenue!

    ***Step By Step Guidance on Publishing Your E-book Successfully***

    •Learn how to successfully publish your e-book and who can help you through this process to ensure success.

    •What are the pros and cons between Self-Publishing and Traditional Publishing

    •What are the Top 5 Essential Steps of Self-Publishing

    •Who are the best people to partner with to make your book successful?

    •How to successfully publish your book on Kindle Direct Publishing

    ***Effective Marketing Strategies and Techniques Designed For Success***

    Here you will learn all of the best marketing strategies and techniques that successful publishers use to make more sales and increase their profit.

    •How to successfully market your book

    •How to effectively use a Virtual Book Tour To boost sales

    •Top secrets to grab your readers attention quickly

    •What are the most effective ways to market on social media

    •Step by step guide on how to use facebook, twitter, and youtube to sell more books

    •What are the top free marketing strategies available and how to use them

    •How to create the Total Marketing Plan (Great Writing + Awesome Marketing Plan=SUCCESS!)

    •How To Get Genuine Book Reviews Fast

    •Who are the best go-to literary agents in the industry?

    •What are the pros of traditional marketing such as fund raising and public speaking

    Self-publishing has never been this easy or this feasible before! Effective marketing strategies and techniques is the key to self-publishing success! The Essential Author Success Guide is packed with rich, effective and easy to understand information that will position you for ULTIMATE SUCCESS!

    Affiliate Marketing: Beginners Guide to Learn Step-by-Step How to Make Money Online Using Affiliate Program Strategies and Earn Passive Income up to $10,000 a Month (Plus: Setting Up Your Blog)
    By Daren H. Russell

    Daren H. Russell
    Audible Audiobook

    Affiliate Marketing: Beginners Guide to Learn Step-by-Step How to Make Money Online Using Affiliate Program Strategies and Earn Passive Income up to $10,000 a Month (Plus: Setting Up Your Blog)
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    Product Description:

    Had enough of your 9-to-5 job? Would you like to work at home instead? 

    Would you like to know how to make money Online without the agony of creating your own products and services and earn income while you sleep? 

    If you answered "Yes" to any of the questions above, then this audiobook is for you. If you are unhappy with your job or want to make money Online but are unsure which money-making path to pursue, Affiliate Marketing is great because it has helped others earn real income: Affiliates reportedly make up a massive 40 percent of Amazon's $100 billion in yearly revenue! With money definitely to be made, having the right information is key. 

    In this complete step-by-step guide, Affiliate Marketing: Beginners Guide to Learn Step-by-Step How to Make Money Online using Affiliate Program Strategies and Earn Passive Income up to $10,000 a Month, you will discover:

    • One of the most powerful and proven affiliate marketing strategies outlined in simple to implement steps on how to make your affiliate marketing efforts sustainable and still earning income for months and years to come 
    • Eleven ways on how to effectively choose which niche to work on to ensure you are on the right track to making money 
    • How to setup your blog or website outlined in easy to follow steps - and how to publish content that your visitors will enjoy 
    • Proven secrets on how to scale up your affiliate marketing efforts that is used by today's affiliate marketing millionaires, so that it could double or even triple your income in order to achieve true passive income 
    • And much, much more! 

    With step-by-step details to help you get results - even if you have never made a single dollar Online or have never sold a product or service before, you will find steps and strategies in this audiobook that are both simple to do and easy to follow. 

    So if making money Online is your goal for this year, simply buy this audiobook now to get started.                              

    PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.


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