Marketing: Books: Blog Marketing

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Here are some books about blog marketing:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
By Passive Marketing

Released: 2015-09-01
Kindle Edition (71 pages)

How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
 
Product Description:
Neil launched http://passive.marketing in 2013 in an effort to document his journey from escaping the 9 to 5 grind to earning a full time living from the internet. 6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.

These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.

*Who was this book written for?*

This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.

*Who this book is not for:*

If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.
While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.

*Topics covered in this book:*

•Who Am I?
•Step 1: Picking A Niche
•Step 2: Keyword Research
•Step 3: Setting Up Your First Website
•Step 4: Writing Content For Your Website
•Step 5: Collecting Emails
•Step 6: Content Promotion]

You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.

Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
By Meera Kothand

Released: 2017-08-14
Kindle Edition (150 pages)

The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
 
Product Description:

Unlock Countless Content Ideas.  Sell Your Products And Services With Ease. Get Your Content to Work Harder For You.


Does any of this sound like you?

1. You NEVER know what to write

On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. You're always looking to fill a publishing queue.  

2. You chase after content trends

You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces.

3. Your content doesn’t have a strong link to the products or services you offer

You’re not sure how to create content to promote your products or services. 

If you’re nodding yes to any of the above, The 1- Hour Content Plan will help you generate COUNTLESS ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less. 


Here’s what’s packed in this how-to guide: 


  • Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again. 
  • 5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!) 
  • The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No “whishy-washy” ideas. No guessing. 
  • 8 MUST-NOT neglect elements that either make or break your blog posts and how to optimize each of them. 
  • The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content. 

Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas

You know exactly what to create, when and what results it’ll drive.

Your offers (paid and free) become SEDUCTIVE magnets of YES! that readers cannot resist.


Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence…

That’s the power of a content strategy and the promise behind the ‘One Hour Content Plan.’


Intrigued yet?

Then scroll to the top and click or tap "Buy Now".

Get your content to work harder for you with the One Hour Content Plan!

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley

Unknown
Released: 2014-09-02
Kindle Edition (301 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
 
Product Description:
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Google SEO for Bloggers: Easy Search Engine Optimization and Website Marketing for Google Love
By Joseph Hogue

Efficient Alpha
Released: 2017-01-21
Kindle Edition (100 pages)

Google SEO for Bloggers: Easy Search Engine Optimization and Website Marketing for Google Love
 
Product Description:

The Step-by-Step SEO Process I used to Rank More than 1,700 Keywords on the First Page of Google Search


Want to know the secret to being successful as a blogger or in any business? Find out the part of the business that other entrepreneurs avoid and become a Rockstar to jump ahead of the competition.

Asking other bloggers about their strategies to rank on Google, I was amazed to hear from nearly everyone that they really hadn’t paid much attention to search engine optimization (SEO). Despite the fact that most depend on Google search for 60% or more of their blog traffic.

It’s the kind of aha! moment you get that rockets your business into the stratosphere!

How I put together a Google SEO process to triple my search traffic


I determined to learn everything I could about Google SEO and getting on the first page of the world’s largest search engine. I read all the SEO books and everything I could find about link building and website marketing. I put together an SEO process for every post I wrote and the results were astounding.

I tripled my Google search traffic over the next year and doubled my monthly blogging income. Best yet, using it frequently means I’ve perfected the process and now it takes very little time to rank a post on Google. While other bloggers waste their time with social media and begging their friends, I use this seo strategy and link building process for instant Google love every time.

This isn't a collection of SEO tricks but a detailed strategy from easy steps that draw visitors to the longer tactics that will rank your site. Laid out so even the beginner can easily understand.

This isn't just a blogging book. I've shared this SEO process with friends that use it for ecommerce sites and consulting businesses. Learning how to rank your website on Google is the best website marketing you'll ever do. It's free and will continue to bring you search traffic for as long as you own the website.

Stop paying for ads or hoping your website goes viral on social media. Start with this SEO process and you'll never have to worry about online traffic again!

8 SEO Strategies for Eye-Popping Search Traffic

Don’t fool yourself. You aren’t going to rank on Google with just any disorganized collection of SEO tricks from those other seo books. The top spot in Google search gets nearly a third of the clicks and competition is intense.

Getting to #1 and staying there means you’ll need to implement a complete process of on-page and off-page SEO that blows everyone else away!

I’m sharing my entire process to rank posts on Google, from how to find the keywords you can actually rank to the secret that triples my traffic and makes more money on each post. If you are serious about boosting your blog traffic, I mean really serious about learning how to make a blog rock and ready to do what other bloggers avoid, then don’t miss your chance at this Google SEO process.

It’s time to get the Google love you deserve. Let’s Do This!

In this book you’ll learn:


  • Why most bloggers don’t make money from Google search traffic and how to get the right visitors. (pg. 7)

  • 126 easy links you can get that boost traffic and search rankings. (pg. 47)

  • How to tell if you can rank on Google’s first page before you waste your time. (pg. 10)

  • The one SEO trick that nearly triples my traffic. (pg. 79)

  • What to do once you reach the first page of Google and how to stay there! (pg. 86)


I want you to be successful. I want you to see that it's possible to make money blogging. That's why I'm offering a 100% guarantee. If you don't like the book. If it doesn't help you boost your Google search traffic, return it for a full refund.

If you are serious about driving massive Google search traffic to your website, click buy now.

You Started a Blog - Now What....?: 6 Steps to Growing an Audience, Writing Viral Blog Posts & Monetizing your Blog (Influencer Fast Track Series Book 4)
By Gundi Gabrielle

Released: 2017-02-04
Kindle Edition (106 pages)

You Started a Blog - Now What....?: 6 Steps to Growing an Audience, Writing Viral Blog Posts & Monetizing your Blog (Influencer Fast Track Series Book 4)
 
Product Description:

PLEASE NOTE: This book is written for COMPLETE BEGINNERS.



Those that have just set up their first blog and are now struggling with the next steps and where to go from here.

It was written in response to feedback I received from my first book, which teaches the technical set up to complete beginners.

I noticed patterns of what people were struggling with - often just even deciding what topic to focus on - and how blogging works in general.

This book will take you by the hand and guide you through the next steps - the solid, basic techniques that every successful blogger started with.

If you are looking for advanced techniques, this book will not be for you! - It is meant for Beginners.




There is no magic pill to suddenly attract thousands of followers - although there are a few techniques that can speed things up and we will cover them.

Another area that is often underestimated is learning the WRITING STYLE OF BLOGGING, including how to format your posts.

This book goes into detail and provides resources for further training as that is obviously not something you will learn overnight.

We will also look at the characteristics of Viral blog posts, but - once again - don't expect a magic pill!

Blogging is hard work and becoming a good blogger - a good blog writer - takes training and time, even if you are already experienced in writing.

People read blogs differently than books and unless you adjust to that, you will have a hard time attracting an audience - no matter how experienced a writer you are.

Finally, we wil go over the basic monetization strategies that are available to bloggers.

If you are new to blogging and are willing to put in the necessary work - and do so consistently - this book will give you a good basic start and take out much of the confusion new bloggers face.

Of course, blogging also involves the powerful marketing techniques of SEO and Social Media and they are discussed in depth in part 3 and 4 of this series.

I have personally found Kindle Publishing to be another great way to grow a blog following quickly - faster than any other technique actually - and so it is included as part 5 of this series.



Once again - if you are looking for advanced techniques, this book will not be for you - it is specifically aimed at beginners who have just started their first blog.



__________________________________________

STEP-BY-STEP: A Proven, Easy-to-Follow System for Taking your Blog form Zero to Successful




You have started your blog, but don't know what to do next?

You wonder how to attract readers and subscribers - and how to set up your blog for optimal conversion.

You would also like to earn some money with your blog and promote your services and products.

This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way….


Building a Foundation for Success



This is what we'll cover:

YOUR FREE GIFT - How to pick a Marketable Name for your Blog

CHAPTER 1 - Finding a Blog Topic that People Actually Want to Read...

CHAPTER 2 - How to Find Viral Blog Post Ideas

CHAPTER 3 - The Writing Style of Blogging

CHAPTER 4 - How to Drive Traffic to your Blog

CHAPTER 5 - How to convert traffic into Subscribers

CHAPTER 6 - How to Make Money with Your Blog

BONUS Chapter - How to Become a Travel Blogger

Would You Like To Know More?



Download now and start your blog on a path to success!

Scroll to the top of the page and select the BUY button.
Blog Marketing: 2-IN-1 Bundle - The Best Strategy to Start Your Successfully Blog and Get Paid by Your Readers in Various Ways
By Mark Gray

Released: 2018-10-19
Kindle Edition (106 pages)

Blog Marketing: 2-IN-1 Bundle - The Best Strategy to Start Your Successfully Blog and Get Paid by Your Readers in Various Ways
 
Product Description:
So many people don’t really realize how a blog can become world-famous by writing high-profitable viral posts.

They think to blog as a useless and outdated activity to do because they don’t comprise that a blog is one of the most available and monetizable Sales Tool, and it will remain one of the tops for many years.

This dumb belief for which blogging is surpassed is made by thinking blogs like only-text platforms, and it is really stupid. In a blog is possible to integrate all the other performing platforms and group them in a unique and high-impact space.

Before to be a SEO expert and a writer, Mark Gray is a successful online marketer and one of the top bloggers in United States.
So his main focus is obviously about making money exploiting organic and paid traffic.

The goal of these practical manuals is to help the students who have a blog to finally understand HOW TO GET FANS AND GET PAID.

What these manuals DON'T include:


- The evolution of Blogging - Because no one cares and it is easily findable online.
- How to make a sloppy blog Because this is not an average book.
- Not applicable techniques - Because my students want to explosive growth their notoriety and dumb theories do not help.
- Slowest methods - Because my students do not want to lose their time.
- Everything else does not really work.

The really worth approaches are not so much. And study a giant, incomprehensible and full of useless advice volume is not what you need.

These smart manuals will provide you with all the really practicable steps to get your blog world-famous and get paid. Before to fight versus your competitors, you are fighting versus readers and algorithms and it is the critical point of all the discussion.

If you do what readers want to see you will be rewarded.
Obviously, If not you do not, and indeed you could be penalized.

What these manuals include:


- How to pick the Blog Platform - To get more awareness and to understand the various differences and your specific needs.
- How to choose the Right Niche - Get guaranteed true fans.
- How to create the Perfect Post - With the step-by-step method.
- Discover the most Profitable Blogs - Analyze the business models.
- How to really Generate Traffic - Which path you want to take.
- How to build a Brand - Built on your person and your ideas.
- How to understand your Audience - Use data to take decisions.
- How to really Generate Money - Which path you want to take.

Extra: Understand how to think the design in the right way and have the loyalest readers as possible. (What you have to write about and how)

In addition to these first sections of the manuals, the students will be allowed to access the most advanced and applicable blogging techniques to exploit Google and Facebook and Get Paid.

Advanced sections:


- Learn every Monetizable Action - Maximize the possibilities of making money.
- Create your Community - Maximize the social interaction on Facebook.
- Select only Flawless Keywords - Generate true fans on Google.
- Receives an advantage from Readers - Overcome the competition.
- Understand the Blogging Rules - Keep publish excellent posts.
- How to Storytell - Improve every post.
- Create a Coherent Image - Refine your brand to maximize the popularity.
- Increase the Acclaim - Educate and train your fans daily.
- How to sell so Many Products - Understand how to have a tons of products to sell.
- Making money through Consultation and Events - Realise how to sell your informations and your brand.

★★ Buy the Paperback version of this collection, and get the Kindle eBook version included for FREE ★★

How to Start a Blog - The Step-by-Step Process of How We Started Earning $10,000/Month: How We Made $103,457.98 in Our First Year Blogging!
By Lauren McManus

Released: 2018-09-02
Kindle Edition

How to Start a Blog - The Step-by-Step Process of How We Started Earning $10,000/Month: How We Made $103,457.98 in Our First Year Blogging!
 
Product Description:
Hey there! Alex and Lauren here. Together, we own and run TWO successful blogs! We went from $0 to over $103,457.98 in our first year of blogging, and we now make over $100,000 per month between both of our combined blogs, and we’re going to tell you EXACTLY how we got started in this eBook. It’s going to include the ups and the downs, the great successes and the complete and utter failures, and all of the steps in between.
CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals
By Meera Kothand

CreateSpace Independent Publishing Platform
Paperback (246 pages)

CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals
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Product Description:

A planning and editorial system designed for ambitious bloggers and solopreneurs to create intentional content, grow and nurture an audience and build a business around your blog.


Does any of this sound like you?

1. You feel overwhelmed with the million things you need to do for your blog and business…

2. You feel terribly disorganized with planning your content, scheduling your emails, tracking and analyzing what's working and what's not…

3. You have several products you want to create like ebooks and courses and workshops that just never see the light of day

If you’re nodding yes to any of the above, you’re not alone!

Navigating everything you need to do and know to build a blog and business can be challenging and overwhelming. 

This is where the CREATE Planner comes in. 


The CREATE planner keeps you focused on your blogging goals by tracking and analyzing what matters most. It puts the right questions in front of you to help you understand your audience better and to create content designed to showcase your products and services. 

Here’s what you’ll discover in the CREATE Planner:

  • how to tie the stage of your blog and business with your tasks and goals for maximum returns
  • Track not just your social stats but email metrics and content types to determine what draws your audience to you
  • Chart a content and email strategy that gels with your business and blogging goals. Every decision you make will be calculated and intentional
  • Map your projects to end goals to see what will give you the best results
  • Manage your stress and avoid burn-out by planning your days and weeks using 4 main tasks

This 246-page CREATE planner is undated, designed to be picked up at any time of the year and has plenty of space to hold your creative thoughts, ideas and scribbles.

If you’re ready to create a plan for your blog, hold yourself accountable, track your progress and make major strides in your blog and business, scroll to the top and click or tap "Buy Now".

Create exceptional content, get more done and smash through every one of your blogging goals. This is the editorial planner every blogger needs. 


Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
By Stephanie Chandler

Authority Publishing
Released: 2012-02-06
Kindle Edition (251 pages)

Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
 
Product Description:
Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself.

You will learn how to:
• Identify and connect with your target audience
• Turn up the traffic generation on your website
• Build an effective blog
• Get results with social media—in less than an hour per day
• Distribute content that demonstrates your authority in your field
• Create email marketing campaigns that build loyalty
• Handle your own PR and get media to come to you
• Add online revenue streams to your business
• Generate exposure with proven offline methods including professional speaking, direct mail campaigns, and publishing

Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you’ve gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals.

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