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Marketing: Books: Email Marketing

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Here are some books about opt-in email marketing:

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Building a StoryBrand: Clarify Your Message So Customers Will Listen
By Donald Miller

HarperCollins
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Product Description:

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
By Chad S. White

CreateSpace Independent Publishing Platform
Paperback (488 pages)

Email Marketing Rules: Checklists, Frameworks,  and 150 Best Practices  for Business Success
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Product Description:
Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…
  • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
  • Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that avoid errors and speed up production
How To Create A High Value Lead Magnet To Quickly Grow Your Email List: Strategic Email Marketing
By Marie G

Released: 2017-07-19
Kindle Edition

How To Create A High Value Lead Magnet To Quickly Grow Your Email List: Strategic Email Marketing
 
Product Description:
Are you effectively growing your subscriber list? Would you like to learn how to create dynamic lead magnets that convert visitors into subscribers? Email marketing, blogging and affiliate programs have created vital new channels for commercial enterprise. They are also channels that are too often misunderstood.

If you have ventured into these waters, you will have run across the phrase - The money is in the list. This statement is very true. Yet too often, after several months of effort, the only people on our email lists are Facebook friends or those who share our last name. If you find yourself in this same situation, it may be time consider a change in marketing strategy. You can create dynamite new strategies to convert leads and build a high-performance list. How is this done?

What value are you providing your prospects? What problem are you solving for them? How To Create A High Value Lead Magnet To Quickly Grow Your Email List, is a mini-guide that provides an understanding of the importance of lead magnets and how to create them. You will learn what a lead magnet is as well as the crucial role they play in email marketing. You will learn the required key elements to make a lead magnet convert. The author provides examples and descriptions of different kinds of lead magnets. Also included is a list of tools (both paid and free) to create lead magnets based on their type. This Kindle Short Read will provide the tools you need to jumpstart your email marketing campaigns.

Don’t leave your success to chance. Separate yourself from the herd. Download this quick read and give yourself the cutting-edge you need to captivate your audience, grow a dynamic list, and generate revenue.
New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
By Mike Weinberg

Unknown
Released: 2012-09-04
Kindle Edition (241 pages)

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
 
Product Description:
Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
The Email Lifeline: How To Increase Your Email Marketing Profits By 300% Using A Simple Formula
By Anik Singal

Selby Marketing Associates, Inc.
Paperback (126 pages)

The Email Lifeline: How To Increase Your Email Marketing Profits By 300% Using A Simple Formula
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Do you feel that your email marketing could be generating more income for you? Does it seem like other email marketers make more money - but they put in a lot less effort? In The Email Lifeline, Internet marketer Anik Singal explains why many email marketing efforts fail and shows how to make every email and campaign a success. A leading authority in digital publishing, Singal tells how he went from sending out emails that did nothing to becoming an email marketing magnate with over $100 million in sales. In these pages you’ll discover: • Why email traffic is more valuable than any other traffic - online or not. • How to dramatically build your email list, whether you prefer free or paid methods. • How to write emails that get people to click the “Buy” button. • How to choose the perfect products to promote. • Why event-based marketing is not only simple, but it’s ridiculously profitable. Your email list can make you independently wealthy, but only if you know the rules of the game. If you’re an email marketer who wants to increase your sales but doesn’t know how, this book is for you.

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