Marketing: Books: Email Marketing

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Here are some books about opt-in email marketing:

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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
By Chad S. White

CreateSpace Independent Publishing Platform
Paperback (488 pages)

Email Marketing Rules: Checklists, Frameworks,  and 150 Best Practices  for Business Success
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Product Description:
Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…
  • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
  • Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that avoid errors and speed up production
MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, ... using web analytics and Google Analytics
By Magnus Unemyr

CreateSpace Independent Publishing Platform
Paperback (234 pages)

MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, ... using web analytics and Google Analytics
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Product Description:

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.

Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.

This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.

Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.

• Learn more about current trends in Internet marketing, including inbound marketing

• Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing

• Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content

• Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis

• Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails

• Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more

• Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare

• Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics

• Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more

• Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages

Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!

Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
By Allan Dib

Ingramcontent
Paperback (222 pages)

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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  • The 1 Page Marketing Plan Get New Customers Make More Money and Stand Out from the Crowd
Product Description:

WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you'll discover:

  • How to get new customers, clients, or patients and how make more profit from existing ones.
  • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
  • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
  • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
  • How to annihilate competitors and make yourself the only logical choice.
  • How to get amazing results on a small budget using the secrets of direct response marketing.
  • How to charge high prices for your products and services and have customers actually thank you for it.

Email Marketing: This Book Includes Email Marketing Beginners Guide, Email Marketing Strategies, Email Marketing Tips & Tricks
By Mr Eric J Scott

Eric Scott
Paperback (214 pages)

Email Marketing: This Book Includes  Email Marketing Beginners Guide, Email Marketing Strategies, Email Marketing Tips & Tricks
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  • Email Marketing This Book Includes Email Marketing Beginners Guide Email Marketing Strategies Email Marketing Tips Tricks
Product Description:
Does this sound like you?
  1. What do I say to my subscribers?
  2. How do I get more sign ups?
  3. I've tried it before but it didn't work!


You have to remember email marketing is an art.   It takes time to find your style and get your personal technique down.  The basics are all the same but the way you present yourself is always going to be different based on your audience.

In my box set you will get all the goodies from my three books, not only saving money but giving yourself all the tools to get started and succeed. 


Some things you’ll learn is how to:

  • Keep your audience engaged
  • Quickly build your authority
  • Gain instant credibility with your email clients!
  • Become proficient with your email marketing


To start off you’ll learn the tips and tricks you need for every step of the email marketing process. From creating an email list to writing the actual email all the way up to the moment you send it, there are tips to use every step of the way.
These tips are specifically designed to help you build your credibility in the process of marketing your products through email.  Whether you are selling an item or not it will greatly enhance your email marketing skills and reputation.


Come close.  What if I was to tell you that most people try email marketing, fail and write it off as a fad.  Their problem wasn't the medium they were using but the message they were sending.  Think about it.  If you receive a boring unrelated email, what will you do?  Exactly, unsubscribe and never read one of their emails again!  

It is so important your message is received not just grudgingly, but willing, and sometimes even with excitement. This is the secret sauce behind building your authority.

Unfortunately, it is easier said than done, especially as there is no surefire way to prove yourself as an authority figure other than to elucidate others on the fact of the matter for long enough to gain the title. 
Luckily, there is a road map which will guide you to becoming an authority.


Lastly knowing the right information and resources is so important to your success with email marketing and I will give you the skills to help you advance and ultimately become a dominant player in the industry.

You'll learn the step by step processes and find out which services will benefit your needs as they are examined in detail. View my detailed illustrations on what actions to exclude and the measures to keenly observe are presented in an intriguing and compelling manner to bolster your morale and inspire you to achieve your goals and aspirations. 

If you wish to successfully launch your business, product or service, or whether you are rebranding, this book offers directives on how to tactically and proficiently chart your course until you are prominently positioned as a leading email marketer.


Email Marketing done in the right way will make your subscriber love your emails


Become a star Email Marketer and learn the skills you need to get you started, here's a little preview of things to come:

  • What is Email Marketing
  • The best way to find your voice
  • The most effective ways to ensure you know everything about your niche.
  • The most reliable ways to get subscribers to see you as an authority.
  • Pitfalls and How to Avoid them
  • What to include in your email
  • Marketing concepts


You only have one step left



SCROLL TO THE TOP AND CLICK BUY NOW!

The Email Lifeline: How To Increase Your Email Marketing Profits By 300% Using A Simple Formula
By Anik Singal

Selby Marketing Associates, Inc.
Paperback (126 pages)

The Email Lifeline: How To Increase Your Email Marketing Profits By 300% Using A Simple Formula
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Product Description:
Do you feel that your email marketing could be generating more income for you? Does it seem like other email marketers make more money - but they put in a lot less effort? In The Email Lifeline, Internet marketer Anik Singal explains why many email marketing efforts fail and shows how to make every email and campaign a success. A leading authority in digital publishing, Singal tells how he went from sending out emails that did nothing to becoming an email marketing magnate with over $100 million in sales. In these pages you’ll discover: • Why email traffic is more valuable than any other traffic - online or not. • How to dramatically build your email list, whether you prefer free or paid methods. • How to write emails that get people to click the “Buy” button. • How to choose the perfect products to promote. • Why event-based marketing is not only simple, but it’s ridiculously profitable. Your email list can make you independently wealthy, but only if you know the rules of the game. If you’re an email marketer who wants to increase your sales but doesn’t know how, this book is for you.
Email Marketing Techniques: Email Marketing Beginner's Guide and Strategies
By Paul D. Kings

CreateSpace Independent Publishing Platform
Paperback (62 pages)

Email Marketing Techniques: Email Marketing Beginner s Guide and Strategies
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Product Description:

Do you want to know the smart email marketing technique that will double your revenue instantly?



Then, this book is a must read for your needs.

You've heard it before: "The money is in the list." It's a common phrase that is thrown around the marketing circles each and every day.

For newbies trying to earn money online, those who are truly trying to understand what this means, they find themselves unable to earn the kind of money that many people only dream of.

By following some common sense techniques and practices highlighted in this book, you really can make your email marketing campaign more seamless, less work and quite profitable.
Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success
By Chad White

CreateSpace Independent Publishing Platform
Paperback (336 pages)

Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success
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Product Description:
***THE 3RD EDITION OF EMAIL MARKETING RULES IS NOW AVAILABLE ON AMAZON.COM***

The Best Executions Are Powered by an Understanding of Best Practices

Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.

After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to...
  • Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation
  • Create relevant messaging using savvy design techniques and smart targeting
  • Optimize list growth by finding and retaining high-value subscribers
  • Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle
  • Maintain stellar deliverability by understanding your responsibilities and those of your ESP

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