Marketing: Books: Email Marketing

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Here are some books about opt-in email marketing:

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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
By Chad S. White

CreateSpace Independent Publishing Platform
Paperback (488 pages)

Email Marketing Rules: Checklists, Frameworks,  and 150 Best Practices  for Business Success
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Product Description:
Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…
  • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
  • Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that avoid errors and speed up production
Building a StoryBrand: Clarify Your Message So Customers Will Listen
By Donald Miller

HarperCollins
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Product Description:

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

How To Create A High Value Lead Magnet To Quickly Grow Your Email List: Strategic Email Marketing
By Marie G

Released: 2017-07-19
Kindle Edition

How To Create A High Value Lead Magnet To Quickly Grow Your Email List: Strategic Email Marketing
 
Product Description:
Are you effectively growing your subscriber list? Would you like to learn how to create dynamic lead magnets that convert visitors into subscribers? Email marketing, blogging and affiliate programs have created vital new channels for commercial enterprise. They are also channels that are too often misunderstood.

If you have ventured into these waters, you will have run across the phrase - The money is in the list. This statement is very true. Yet too often, after several months of effort, the only people on our email lists are Facebook friends or those who share our last name. If you find yourself in this same situation, it may be time consider a change in marketing strategy. You can create dynamite new strategies to convert leads and build a high-performance list. How is this done?

What value are you providing your prospects? What problem are you solving for them? How To Create A High Value Lead Magnet To Quickly Grow Your Email List, is a mini-guide that provides an understanding of the importance of lead magnets and how to create them. You will learn what a lead magnet is as well as the crucial role they play in email marketing. You will learn the required key elements to make a lead magnet convert. The author provides examples and descriptions of different kinds of lead magnets. Also included is a list of tools (both paid and free) to create lead magnets based on their type. This Kindle Short Read will provide the tools you need to jumpstart your email marketing campaigns.

Don’t leave your success to chance. Separate yourself from the herd. Download this quick read and give yourself the cutting-edge you need to captivate your audience, grow a dynamic list, and generate revenue.
MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, ... using web analytics and Google Analytics
By Magnus Unemyr

CreateSpace Independent Publishing Platform
Paperback (234 pages)

MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, ... using web analytics and Google Analytics
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Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.

Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.

This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.

Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.

• Learn more about current trends in Internet marketing, including inbound marketing

• Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing

• Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content

• Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis

• Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails

• Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more

• Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare

• Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics

• Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more

• Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages

Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!

Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

The Email Lifeline: How to Increase Your E-Mail Marketing Profits by 300% Using a Simple Formula
By Anik Singal

Lurn
Released: 2016-07-09
Kindle Edition (128 pages)

The Email Lifeline: How to Increase Your E-Mail Marketing Profits by 300% Using a Simple Formula
 
Product Description:
Do you feel that your email marketing could be generating more income for you? Does it seem like other email marketers make more money - but they put in a lot less effort? In The Email Lifeline, Internet marketer Anik Singal explains why many email marketing efforts fail and shows how to make every email and campaign a success. A leading authority in digital publishing, Singal tells how he went from sending out emails that did nothing to becoming an email marketing magnate with over $100 million in sales. In these pages you’ll discover:

• Why email traffic is more valuable than any other traffic - online or not.
• How to dramatically build your email list, whether you prefer free or paid methods.
• How to write emails that get people to click the “Buy” button.
• How to choose the perfect products to promote.
• Why event-based marketing is not only simple, but it’s ridiculously profitable.

Your email list can make you independently wealthy, but only if you know the rules of the game. If you’re an email marketer who wants to increase your sales but doesn’t know how, this book is for you.
List Building Blueprint: Learn how to build a responsive email subscriber list
By Bill Davis

Internet Marketing Muscle
Released: 2015-05-27
Kindle Edition (43 pages)

List Building Blueprint: Learn how to build a responsive email subscriber list
 
Product Description:
Use this book as a model to build your own email list of subscribers. In it, you will learn all the steps you need to take in order to grow your email list. You will learn how to set up your list, drive traffic to your landing page, build compelling offers to entice people to sign up as subscribers, and create all of the supporting materials, pages, and follow up emails to make your email list building efforts more effective.

You will get a mini-course on Facebook advertising, too. While it's not comprehensive, it will get you started to building repeatable traffic that you can turn on or off any time you want. (Why turn it off? I have no idea!)

Building your email subscriber list is the single greatest asset you can build for your business. Take advantage of the tremendous opportunity you have available to you right now. Build that list, generate more revenue, and make a more profitable business for yourself.

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