MerchantKit.com > Customer Service

Customer Service

The hardest part in Internet (and perhaps any) business is finding new customers. But, if you look after the customers that you already have, they'll return to buy again and again.

Here are some tips for better customer service:
  • Be sure to publish your contact details (including email and phone) clearly on your site.

  • Answer all emails promptly and politely.

  • If you product is complex, you could consider creating an FAQ (Frequently Asked Questions) section on your site.

  • Customers often being able to communicate with other customers, especially for technical products. You could start an Discussion Forum for your customers.

  • Customers like to know that you care about them, and staying in touch helps keeps you in the forefront of their minds when they next go shopping. A good way to do this is to start an opt-in email newsletter (also known as an "ezine").

  • For more customer service ideas, why not review our selection of customer service books


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